Numa Spa July 2020 Google Ads + Social Media Campaign
Hi Doc,
How are you? How is business?
If business is good I would suggest you boost your CoolSculpting Google Ads
budget. You are only showing ads to 30% of the people searching for
CoolSculpting providers. I would suggest doubling the budget if you can.
There is also room to boost your budget for LHR. Your team was checking in
with me the first few weeks on their sales. Let's make sure they include
you and anyone else involved in sales and if possible lets have them send
it by EOD on Monday for the previous week. That way we can keep eye on the
pulse.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 35.04%
coolsculpting: Ad Spend $2,041.27 / Impression Share 34.81%
laser hair removal: Ad Spend $476.49 / Impression Share 36.46%
Below are the metrics, please let me know if you have any questions.
July Ad Campaign Metrics
Google Ads (Date Range: 7/1/2020 - 7/31/2020)
Total Cost: $2,518
Total Conversions (Leads): 29
Average Cost Per Conversion: $86.88
Total Clicks: 404
Average Cost Per Click: $6.23
Search Impression Share: 35.04%
Facebook / Instagram Ads (Date Range: 7/1/2020 - 7/31/2020)
Total Cost: $258.48
Total Conversions (Leads): 13
Average Cost Per Conversion: $19.88
Total Clicks: 130
Impressions: 24,793
How are you? How is business?
If business is good I would suggest you boost your CoolSculpting Google Ads
budget. You are only showing ads to 30% of the people searching for
CoolSculpting providers. I would suggest doubling the budget if you can.
There is also room to boost your budget for LHR. Your team was checking in
with me the first few weeks on their sales. Let's make sure they include
you and anyone else involved in sales and if possible lets have them send
it by EOD on Monday for the previous week. That way we can keep eye on the
pulse.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 35.04%
coolsculpting: Ad Spend $2,041.27 / Impression Share 34.81%
laser hair removal: Ad Spend $476.49 / Impression Share 36.46%
Below are the metrics, please let me know if you have any questions.
July Ad Campaign Metrics
Google Ads (Date Range: 7/1/2020 - 7/31/2020)
Total Cost: $2,518
Total Conversions (Leads): 29
Average Cost Per Conversion: $86.88
Total Clicks: 404
Average Cost Per Click: $6.23
Search Impression Share: 35.04%
Facebook / Instagram Ads (Date Range: 7/1/2020 - 7/31/2020)
Total Cost: $258.48
Total Conversions (Leads): 13
Average Cost Per Conversion: $19.88
Total Clicks: 130
Impressions: 24,793