1. The landing page is incorrect
2. The forms are broken ( check mobile & desktop)
3. correct GTM is not on website
4. Conversion tracking is broken ( shane usually knows when this happens)
5. Call rail number is broken
6. The content is not unique
7. Website speed is too slow
8. Weak ad copy
9. Weak keywords
10. Low budget ( you can see in search lost IS budget)
11. Targeting is incorrect- not big enough- too big- not in the correct places
12. Average position is too low
13. The ad extentions don't go to the right page
14. There is no "conversion page"

Chris can add a few 

Thank you for this Whitney. 
Perhaps I will figure out a few on my own once I begin to do it more frequently. 

Hector youre going full time with us and were super excited 

So am I Chris. Thank you. 

Christina  

Whitney, I found a great trick to find posts such as these quickly. 
Go to the top, and hit the 3 little ... periods on top and then the drop down menu, choose BOOKMARK this post!!! 

keep post.png 285 KB • Download

Never lose track of it again!

I've also added it to the Client Success Manager training doc

The main reason we generate leads is through the optinmonster popups. So if you do not see them poping up (test in private or ingnoito browser) do test on phone when possible, then that could be one of the big reasons. 

Julian and Vania  check this out playas

Just check to see if they popup i want to follow a protocol of filling out lead forms so we are not annoying the clients all the time