✔ Priority: Audit/ Edit final website
Completed by Alyssa W.
- Assigned to
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Alyssa W.
Sydney M.
- Due on
- Notes
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what we are looking for when we audit:
1.grammar/ spelling
2. Test the forms ( test medstar media ignore/ email/number)
3. Offers are consistent
4. Call-to-Actions are consitent
5. Links go to the correct client
6. Yoast is done
7. ADA COMPLIANT
8. Enough badges/authority
9. Disclaimer on gravity form
10. Videos need to be a pop-up light box- not directly embedded.
Auditing Guide for New Websites & MicrositesNotes: When auditing it is important to check both mobile and desktop. If any edits are made, it is important to make the edits to the confirmation page as well. Meta data, page titiles, and Alt descriptions must be added after the final domain transfer, they oftend do not transfer from the testing server. Check that padding is consistent throughout the site.Imagery- Check justification
- Alt text for ADA compliance *has to be added after final domain transer*
- Image title with SEO key words
- Diversity of models (location demographic dependent)
- Authority claims (badges) on landing pages
- Stacked before & after images
- Overlaid text on mobile readable
- Desktop text on graphics readable
- Mobile & Desktop images are consistent
Gravity Forms & Pop-ups- Offers are consistent
- AD landing pages have bolded offers and buttons
- Test all forms to check they are connected to lead sheet
- Make sure Landing Pages have pop-ups or assign them if not
Location/Map- Make sure address is correct
- Click on the map/address to be sure it is connected to the correct client
Links- Check social icons
- Click all buttons to make sure they are ancored
- Check internal & outbound links on pages to make sure no links are broken (404)
- Add internal links for yoast
Offers- Check pop-ups and grafity forms and images are consistent with Set Up info.
Disclaimers- Be sure disclaimer matches the offer
Grammar & Claims- Check spelling
- Check for unproven/exaggerated claims
- Check for FDA-cleared statment (FDA-approved is for medications only)
Videos- Needs to be a light box pop-up - not direcgtly embedded.
Phone- Check phone number is correct
- Click phone number and make sure it matches when it pops up
Yoast - SEO Optimization *Done after final URL transfer*- Alt txt on images
- Meta description
- Page title
- Make sure keyword doesnt have quotations (“”)
I am starting auditing now.
URL - https://promo.parkslopelaser.com
Login prompt credentials - medstar / Letmein123#@!
Confirmation Pages
All confirmation pages are currently Vitalyc. Please update.
All Images
Please make sure all images are named correctly and should be titled with Treatment, and location. I see some saying Florida, Vitalyc, and some with no titles.
All Title Sections on Treatment Pages for Mobile Only
Reduce size so that titles fit without so many lines.
Floating Phone Number
Please make it a color-filled button (red), currently, it is white text-only, can't see it.
Footer
1. Add Privacy Policy & Terms of Service links.
2. Add: © 2022 - Park Slope Laser Aesthetic Center. All Rights Reserved.
Homepage
1. Resize the Hero slider so it is consistent in size with the treatment pages- too large.
Botox
1. Adjust padding to be consistent on Desktop.
2. Remove flashing graphics on Gravity forms the Add text with the offer being larger than the New Client Special.
3. Add Mobile Form
4. Resize images so the heads are not cut off: Models(hero included) And Before & Afters.
5. Be sure before & afters are the same sizes on Moble, Juveau's are very small.
6. Move the disclaimers under the bottom form.
7. Adjust crop on Mobile Hero so full bodies fit in the frame.
8. Link button on hero to side form.
CoolSculpting
1. Adjust padding to be consistent on Desktop.
2. Remove flashing graphics on Gravity forms the Add text with the offer being larger than the New Client Special.
3. Add Mobile Form
4. Move the disclaimers under the bottom form.
5. Adjust crop on Mobile Hero so full bodies fit in the frame.
6. Link button on hero to side form.
Dermal Fillers
1. Adjust padding to be consistent on Desktop & Mobile.
2. Add Mobile Form
3. Move the disclaimers under the bottom form.
4. Link button on hero to side form.
5. Please make "Areas Treated" on a new line so there is not so much space Mobile & Desktop:
Emsculpt
1. Adjust padding to be consistent on Desktop & Mobile.
2. Add Mobile Form
3. Make sure sources are linked correctly from Demo content.
4. Add a Mobile treatment area graphic.
5. Link button on hero to side form.
6. Add Disclaimer and rights of copy under bottom form:
DISCLAIMER
8. Resize the (+/-) graphics on Mobile & Desktop (move them under side form on Desktop), also center this bulleted section on Desktop
1. Adjust padding to be consistent on Desktop & Mobile.
2. Add Mobile Form
3. Add a Mobile treatment area graphic.
4. Link button on hero to side form.
5. Add the "results may vary" Disclaimer under bottom form.
6. Add H2 on the hero: Reduce Unwanted Hair
Contact Us
1. Add Phone, Email, & Address icon with links.
2. Put the maps and contact form on the same line, map on left, form on right. PS form does not look right on mobile:
What do you mean with this one:
2. Remove flashing graphics on Gravity forms the Add text with the offer being larger than the New Client Special.
Also, the homepage hero was purposefully not consistent with the service page heros. It followed this template: https://vmedspatx.com/
Thank you so so much for these!!
What do you mean with this one:
2. Remove flashing graphics on Gravity forms the Add text with the offer being larger than the New Client Special. - Shane mentioned it might affect conversions when Vitalyc was built. The graphic is like a gif, which we ended up changing to just be Text instead of GIF. Does that make sense?
I know that the Hero on the Homepage it is modeling Vitalyc, but if you look at the dimension on this site compared to Vitalyc, it is significantly larger. Maybe just the models need to be adjusted.
medstar / Letmein123#@!
Did you try incognito too?
user name medstar or admin
are working with the password - Letmein123#@!
for this domain prompt.
parkslopelase / demo123
I've updated the spreadsheet BTW.
Thank you.
Xeomin should be replaced with Merz, yes?
Also, have her check the cache history, want to be sure all previous client info is cleared.
Thank you!
Btw
Merz family includes Xeomin and Radiesse. It is the same thing. I will keep the content as-is for SEO reasons.
It is part of the Merz but it is technically a botox type.
It should be: 718-369-0019
Thanks for your help!