6/7/23 Cheryl + Nicol
6/7/23 Cheryl + Nicol
11:00-11:50 AM MT
- Ask bookkeeper Kimberly to send her a run down of her spending (ledger) from jan 1 23 to date.
- Can increase semaglutide to +$500 for a total of $2000 on FB but wants to see her numbers first
- Had a record month last month, has ad spend she can use
-New staff member is RN that can do botox, aqua + hair restoration
-laser goes down in the summer so needs to do something to help her estheticians out.
-instead of a botox pop up on home page, do a 20% off select spa services and run a branding campaign or a consolidated campaign that is branding + coolsculpting for total of $2500 ($1000 to brand and $1500 if separate campaigns)
ASK SHANE what he thinks of consolidating
-wanted to know what all of her spending was and was shown that to date, $13K in CS on google and $16 in FB between Semaglutide, Botox, and CS. Replied that it was a small percentage of her revenue. Quoted that she is doing 48-99 CS / mo at $400/ ea = almost 40K/mo in CS and wants to keep those numbers up.
-noted that the decline for the summer + Linda Evangelista lawsuit + Semaglutide coming on the market all contribute to a decline in CS sales compared to last summer.
-gets more bang for the buck if someone commits to 5-6 cycles.
-Starting to see a lot more men come into spa specifically for Semaglutide. They respond best to static that is of a happy woman not to the videos of women comparing their bodies. This ad also responds well to older women.
-Ava would be the one who would get the the 20% hydrafacial, eyebrows, dermaplaning...
TO DO
-kimberly in house spend to date
-send email back on $500 budget increase + what shane says
-talk to Ivonne about other creative for men
-talk to ivonne about branding campaign, would we be adding $250
for her new site: the "book now" button goes to the wrong part of the page when hitting link
11:00-11:50 AM MT
- Ask bookkeeper Kimberly to send her a run down of her spending (ledger) from jan 1 23 to date.
- Can increase semaglutide to +$500 for a total of $2000 on FB but wants to see her numbers first
- Had a record month last month, has ad spend she can use
-New staff member is RN that can do botox, aqua + hair restoration
-laser goes down in the summer so needs to do something to help her estheticians out.
-instead of a botox pop up on home page, do a 20% off select spa services and run a branding campaign or a consolidated campaign that is branding + coolsculpting for total of $2500 ($1000 to brand and $1500 if separate campaigns)
ASK SHANE what he thinks of consolidating
-wanted to know what all of her spending was and was shown that to date, $13K in CS on google and $16 in FB between Semaglutide, Botox, and CS. Replied that it was a small percentage of her revenue. Quoted that she is doing 48-99 CS / mo at $400/ ea = almost 40K/mo in CS and wants to keep those numbers up.
-noted that the decline for the summer + Linda Evangelista lawsuit + Semaglutide coming on the market all contribute to a decline in CS sales compared to last summer.
-gets more bang for the buck if someone commits to 5-6 cycles.
-Starting to see a lot more men come into spa specifically for Semaglutide. They respond best to static that is of a happy woman not to the videos of women comparing their bodies. This ad also responds well to older women.
-Ava would be the one who would get the the 20% hydrafacial, eyebrows, dermaplaning...
TO DO
-kimberly in house spend to date
-send email back on $500 budget increase + what shane says
-talk to Ivonne about other creative for men
-talk to ivonne about branding campaign, would we be adding $250
for her new site: the "book now" button goes to the wrong part of the page when hitting link