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Pelle Medical Spa - www.pellemedicalspa.com - EM

https://pellemedicalspa.com = This is for a client who already has a website - we are doing Website Design + Development & Campaign Set- Up Service
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarJudi Vallano, Medstar +2 others
Posted by whitney.zelig@gmail.com ·

meeting with chels and cheryl

ads are doing well
ran radio ads- 85 clicks
Nicol Razon, Medstar Nicol will send final budgets we are spending per month on campaign to cheryl

Nicol Razon, Medstar Nicol will send event questions

april 13th wed or Thursday ( or maybe push it out further- 20th) 
time: 
location:

giveaways: need a list of giveaways you are giving away and the retail price 

perks, special event pricing, quick consults- 5,10, 15 min consults
coolsculpting
dermal fillers
semaglutide

special pricing if they buy packages - the more they buy the steeper the discount

spin the wheel- buy on Amazon - everybody is a winner
50% - 25-50 gift card
30% 50-100 gift card
10 % 150+
10% 200+

send out text 2 weeks before
* start marketing in-house ASAP

https://medstarmedia.com/how-to-market-a-medspa-event/
 

Comments & Events

Nicol Razon, Medstar Nicol Razon
ACTION NOTES: 

NM per Whit (getting new site soon anyway) ISSAC Pelle got rid of cool tone so need to delete from site?
X SHANE: check the CTR of 18% is it true or broken?
X WHIT sent event questions via email. 
X - EMAIL for CHERYL: get your own B&As. Google how to do ASMR video. 
Admire_Aesthetics tiktok. Doceremedicalspa in Ohio did it but then added other aesthetics and they went down.  Make a pdf with canvas skills, laminate it, then show them the perks when you get to your goal weight and we’re all rooting for you. 
Need list of give-aways and the cost of them in retail not the Pelle price, the higher price. Biggest is how much in giveaways. Get back to us with confirmed date, Wed April 12th, Elyse??
Event questions
buy a spin a wheel “everyone is a winner” 50% of wheel is $25 -$50 gc, 
30% is 50-100 gc
10% is 150+
10% is 200+
How to RSVP
Purchase a treatment get 2 tickets.
etc. 
Every RSVP will fill out form, then they will get a text “if you need to cancel let us know, we’re waiting” and then the day before the 
__ SEND Final budgets totals prior to her radio ads meet
X - Whit sent pricing and "where is it all going to be? Text or website?"
___SEND Cheryl all of the cost breakdowns what she is spending, by end of today before her radio meeting tomorrow
X - SEND It’s going to be $1000 for event template she can use in the future. 

****

WHO Chelsey Boyle, Allergan digital marketing consultant, Cheryl of Pelle, WZ, NPR
WHEN March 6, 2023
TIME 12:30 PM MT

Chelsea’s other accounts are seeing down in Manhattan
Some are good 
“Overall it’s challenging now"
In April doing buy 4 get 4 with cool month direct to consumer.
That’s why events RN. 

WZ - if I work with Cheryl I will need to sell her for the cost that it takes to work with Cheryl. 
It’s going to be $1000 for event template she can use in the future. 
A liability for MSM to take someone’s bad ideas, charge them for it, then no ROI b/c of bad advice. 
Her giveaways and sales are week. Nothing I would get out of my house for. Just steeper but don’t want to punish Allergan for this. If she doesn’t do my advice, it’s not on me!

Cheryl comes in. 

WZ I’ll be out of town 9-20th and won’t’ be reachable but my team will be. 

CHERYL Semaglutide ads, we’re doing well. Seems leads are great. 

WZ a great gateway drug to cool sculpting. It’s for the last pocket to chub. Ppl with 30 vmi or higher they get semgalutide then when you reach goal weight we will reward you with 10% off filler for ozempic face, botox, cool sculpting, cool tone (got rid of it), skincare.
Make a pdf with canvas skills, laminate it, then show them the perks when you get to your goal weight and we’re all rooting for you. 

Interaction rate is 18% seems high and reporting might be broken. If it is 18% 
SHANE: is this accurate? 
8.46% conversion rate
3 calls and 19 form fills. Ppl also want the coupon. 
We need your own b&as it will help

cHERYl we are so down in coolscupting an up in everything else.
Chelsea: you’re down in coolscupting but when you look at the whole landscaping you’re only doing google ad campaigns. Must leverage organic social and your team. You were crushing ARIA but a year out, need to put out more content.  Because you were doing well you were talking about it more and doing more promos. You’ve had to launch more, and putting attention on your injectors. But you are only using one Chanel for coolsculpting adverts.

CHERY: I have to strategize how to fix this.
WZ I dare you and your other accounts to make an ASMR video of the coolsclpting applicator coming off. 
Also recommended to do content on Semaglutide. 21K views by WZ. whit.toks 
Provide value then make the sales.  You won’t get extra clients but you will bring you brand and authority up and dopamine for the likes and follows.

70 leads at $12 a lead for SEMA
Botox CPR has gone down since new creative.
Great cost of coolsculpting on FB

CHERYL 9 new SEMAG clients in last two weeks. It’s been unbelievable! 
Did botox radio ad. Is sending analytics. 
Spent $1,600/mo on radio ad for 85 clicks. 

WZ this is great for branding and you do have to do branding too. I prefer META for leads and branding though.

CHELSEA if you like the branding then great, but IT is hard to track, and it’s hard to understand the value. KPIs are hard to show. 

EVENT April 13th Thursday.

CHERYL: club idea is great. What I will offer when ppl get there. 

WZ - buy a spin a wheel “everyone is a winner” 50% of wheel is $25 -$50 gc, 
30% is 50-100 gc
10% is 150+
10% is 200+

How to RSVP
Purchase a treatment get 2 tickets.
etc. 
Every RSVP will fill out form, then they will get a text “if you need to cancel let us know, we’re waiting” and then the day before the 

CHERYL - where is it all going to be? Text or website?

WZ - yes. market in house immediately. 
Also, don’t do at beginning or end of month b/c then ppl get frazzled with rent.

CHERYL - Wed the 12th? Will Elyse be ready? NOT doing memberships. 

WZ QUICK consults. 5-15 min on cool, dermal fillers SEMA g. Special pricing if they buy packages. The more they buy the steeper the discount. 

CHERYL - do you think the new site will give more conversions?
WZ and CHELSEA - yes!  
 chel- your website is old. 

WZ - you know your market for your special pricing. 


For Nicol
 never cheapen the allergen brand. ie. $9 botox cheapens the brand. 
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