Demographics for Ads Creative 7/18/23
Ivonne
There are lots of sites that replicate census data and make it easier to read, the sites below gave me the easiest to glean stats.
https://www.rhodeisland-demographics.com/smithfield-demographics
https://www.rhodeisland-demographics.com/north-smithfield-demographics
The age gets older the further away from Providence. North Smithfield is a 15 min drive from Smithfield, where Precision Pain is located.
My take on this data is that while people gravitate to aspirational images, people also like to see themselves in media. A 44 year old+ mother who has an extra 3K and wants to invest this in herself is going to look at a 22 year old model and be turned off b/c at this age, living in a community like Smithfield, she has a more down-to-earth view of what beauty and health look like to her. She might look at Kris Jenner, but not Kim K. And given the racial demographic make-up of this town, someone more like Jennifer Garner and Jennifer Aniston.
Comments & Events
Ivonne Ackerman
thank you
Nicol
Nicol
Not here