Precision Pain RI - precisionhealthandaesthetics.com - NR

Will update once I receive info from Chris ***

Onboarding Mtg: vj

Date: 2/6/23
Time: 12
pm PST
Attendees:
Dr. Perry, Ilana, Giovana, WZ, JM, VJ

Micro-Site/Website URL: they need to buy a domain


Services:
-Emsculpt NEO, Emface, Botox

Key Notes:
  • Official Biz Name: Precision Pain Treatment, LLC
  • Center for Medical Aesthetics RI (our client) nearby competitor
  • Medical insurances made them want to start aesthetics
  • Need to purchase domain for aesthetic side, only has site for pain clinic
  • Brand new to aesthetics, plans plans to grow aesthetic practice
  • Not working with any other marketers right now
  • Precision Aesthetics name already taken by practice in NYC, WZ suggested precisionaestheticsRI.com
  • Looking to eventually integrate all services into one brand (pain clinic and aesthetics)
  • WZ clarified questions they have about hosting and unique content
  • Ran GA for a short period of time, had payment issues with unauthorized charges and closed accounts, wants to open new GA for aesthetics division separate from pain clinic
  • Advised to start GA once we have new website and another GMB created
  • Suggest they start FB page ASAP and to start posting and warming it up before running ads, have a page for Dr. Perry and sister pages for pain clinic and Precision Aesthetics RI, we will change name once chosen
  • Facebook glitch on our end, WZ using option B
  • Offering Cherry Financing, not set up yet, meeting with them tomorrow. WZ requesting link once they are set up
  • NEO and Emface consults are free
  • WZ asked what are 3 reasons someone should do business with them, anything that sets them apart from competitors: Has been doing injectables for a long time, great reviews, no rewards or titles yet, i.e. Master Injector
  • Got NEO at end of November 2022, have only done treatments on themselves
  • Have only done one patient with Emface, so far
  • Has not yet started Botox
  • Recommend Secret Shop of medspas in their area to learn what their competitors are charging
  • Amanda at BTL asked them to do a large party for Emface, and use a marketing e-blast asked which one we recommend (Constant Contact easier to use and less likely to go to spam) WZ shared our ability to send text blasts and need to for 4-6 weeks in advance of event, Whitney will send email about event marketing through MM, 
  • They have 1,000 email contacts (we prefer at least 3K - 5K contacts to give them best bang for their buck)

Ad Budget Notes:

Service #1- Emsculpt NEO - demo content
-Budget: Minimum $1,500/month
-Platform: Google
-Promo: $600 OFF of 4 treatments 
-Targeting: 30 mi
-Badges: Top Rated Medspa

-Budget:
-Platform: FACEBOOK
-Promo:
-Targeting:
-Notes:

Service #2- Emface - demo content
-Budget: $1,500
-Platform: Google
-Promo: $250 OFF New Client Special
-Targeting: 30 - 35 mi
-Badges: Top Rated Medspa
-Notes:

Service #3- Botox - demo content
-Budget: $1,000
-Platform: Facebook
-Promo:
$100 OFF for 40 unit minimum
-Targeting: 15 - 20 mi
-Badges: Top Rated Medspa
-Notes:

Info Gathered:
Website URL: http://www.precisionpainri.com/ (Pain Clinic)
Micro-Site URL: 
Domaine Registrar:
Hosting: 
Google Adwords ID: 
Google Analytics:
Google My Business:
Facebook Page - ID:
FB Ad Acct:

Main Phone Number: (401) 231-0060
Contact 1: Ilana Burns
Contact 1 Email:
PrecisionAestheticsRI@hotmail.com
Office Location:
14 Cedar Swamp Road, Smithfield, RI 02917
Financing: Cherry
Following Treatments Free Consults: Emsculpt NEO, Emface
Awards & Recognitions for Campaign Pages:
Lead notifications:
Website desired Aesthetic: