Posted by Vania J · Feb 06, 2023 at 8:04 PM

Onboarding Mtg: vj

Date: 2/6/23
Time: 12pm PST
Attendees: Dr. Perry, Ilana, Giovana, WZ, JM, VJ

Micro-Site/Website URL: they need to buy a domain

Services:
-Emsculpt NEO, Emface, Botox

Key Notes:

Official Biz Name: Precision Pain Treatment, LLC
Center for Medical Aesthetics RI (our client) nearby competitor
Medical insurances made them want to start aesthetics
Need to purchase domain for aesthetic side, only has site for pain clinic
Brand new to aesthetics, plans plans to grow aesthetic practice
Not working with any other marketers right now
Precision Aesthetics name already taken by practice in NYC, WZ suggested precisionaestheticsRI.com
Looking to eventually integrate all services into one brand (pain clinic and aesthetics)
WZ clarified questions they have about hosting and unique content
Ran GA for a short period of time, had payment issues with unauthorized charges and closed accounts, wants to open new GA for aesthetics division separate from pain clinic
Advised to start GA once we have new website and another GMB created
Suggest they start FB page ASAP and to start posting and warming it up before running ads, have a page for Dr. Perry and sister pages for pain clinic and Precision Aesthetics RI, we will change name once chosen
Facebook glitch on our end, WZ using option B
Offering Cherry Financing, not set up yet, meeting with them tomorrow. WZ requesting link once they are set up
NEO and Emface consults are free
WZ asked what are 3 reasons someone should do business with them, anything that sets them apart from competitors: Has been doing injectables for a long time, great reviews, no rewards or titles yet, i.e. Master Injector
Got NEO at end of November 2022, have only done treatments on themselves
Have only done one patient with Emface, so far
Has not yet started Botox
Recommend Secret Shop of medspas in their area to learn what their competitors are charging
Amanda at BTL asked them to do a large party for Emface, and use a marketing e-blast asked which one we recommend (Constant Contact easier to use and less likely to go to spam) WZ shared our ability to send text blasts and need to for 4-6 weeks in advance of event, Whitney will send email about event marketing through MM,
They have 1,000 email contacts (we prefer at least 3K - 5K contacts to give them best bang for their buck)

Ad Budget Notes:

Service #1- Emsculpt NEO - demo content
-Budget: Minimum $1,500/month
-Platform: Google
-Promo: $600 OFF of 4 treatments
-Targeting: 30 mi
-Badges: Top Rated Medspa

-Budget:
-Platform: FACEBOOK
-Promo:
-Targeting:
-Notes:

Service #2- Emface - demo content
-Budget: $1,500
-Platform: Google
-Promo: $250 OFF New Client Special
-Targeting: 30 - 35 mi
-Badges: Top Rated Medspa
-Notes:

Service #3- Botox - demo content
-Budget: $1,000
-Platform: Facebook
-Promo: $100 OFF for 40 unit minimum
-Targeting: 15 - 20 mi
-Badges: Top Rated Medspa
-Notes:

Info Gathered:
Website URL: http://www.precisionpainri.com/ (Pain Clinic)
Micro-Site URL:
Domaine Registrar:
Hosting:

Google Adwords ID:

Google Analytics:
Google My Business:
Facebook Page - ID:
FB Ad Acct:
Main Phone Number: (401) 231-0060
Contact 1: Ilana Burns
Contact 1 Email: PrecisionAestheticsRI@hotmail.com
Office Location: 14 Cedar Swamp Road, Smithfield, RI 02917

Financing: Cherry
Following Treatments Free Consults: Emsculpt NEO, Emface
Awards & Recognitions for Campaign Pages:
Lead notifications:
Website desired Aesthetic: