Ranch & Coast Plastic Surgery - Dr. Chasan - EC

www.drchasan.com- This is for a client who already has a website we can use that we just need to optimize.

Dr Chasan - Ranch & Coast April 2021 Google Ads + Social Media Campaign

Hi Marykay,
How is business?

It looks like you are doing great from our end. It's peak season. Demand is
high. So if you are seeing a great ROI, I would suggest you raise your
budget by 15 - 20%. We can back it down later in the season.

Our Referral Program

Medstar is trying to bring on a few more clients to help our
sister/partner, Whitney pay for her Botox/Filler habit. If you know anyone
that needs marketing help, we’d really appreciate an introduction. If your
referral signs on as a client, we’ll take $300 off your next bill, to say
thank you.

Your Referral Program

If you are not already running a patient referral program, I suggest you
start one. Our providers that have referral programs see great results.
Incentivize both your current patients and their referrals by offering 100$
off their next treatment. Please let us know if you would like any help
creating graphics/emails to inform people about our referral program

Below are the details of the ad report.

Google Ads Ad Spend Vs Impression Share
Overall Impression Share 19.61%
coolsculpting: Ad Spend $2,978.09 / Impression Share 19.61%

Your Ad Metrics from Last Month, please let me know if you have any
questions.

Google Ads (Date Range: 4/1/2021 - 4/30/2021)
Total Cost: $2,978
Total Conversions (Leads): 31
Average Cost Per Conversion: $96.07
Total Clicks: 594
Average Cost Per Click: $2,978.09
Search Impression Share: 19.61%

Facebook / Instagram Ads (Date Range: 4/1/2021 - 4/30/2021)
Total Cost: $50.75
Total Conversions (Leads): 0
Average Cost Per Conversion: -
Total Clicks: 24
Impressions: 442