Renewal Skin Spa - www.renewalskinspa.com

Digital Marketing Set Up Service * Website Design + Development

Audit/ Edit final website

Assigned to
Alyssa Workman, Medstar Alyssa W. Elizabeth Ruffa Elizabeth R. Sydney Metz, Client Success Manager  Sydney M.
Due on
Notes
Hi Ladies! This site is waiting for homepage blurbs (should have them tomorrow) but we can start the audit with that in mind. This is all demo content. Do your best to have edits to me by Friday at the end of the day, let me know if you cannot then aim for Monday first thing. 

Thank you so much!

https://renewalskinspa.mysculpt.net/wp-admin/

Username: medstar
Password: Letmein123#@!

*Remember: Refer to the Web Dev Task and Client Spreadsheet for special notes. Always check all pages from the back-end, check mobile, desktop, and confirmation pages.

Elizabeth Ruffa Elizabeth - 

Phone (Desktop, Mobile, & Confirmation)
  • Check phone number is correct (hyperlink + body of text view)
  • Add phone number + hyper- link the phone number when the body of text mentions calling the spa.
  • Click phone number linking and make sure it matches when it pops up tel:+1xxxxxxxxxx *Here is the code, be sure to replace #  <a href="tel:+16173041965">617-304-1965</a>  
Grammar & Claims 
  • Check to spelling and grammar and mentions of spa. *Any edits made must be made on confirmation as well.
  • Check FDA claims (i.e. approved vs Cleared - approved is for medication/injectable primarily)
Links
  • Check social icons are linked correctly and that they open in separate window. *If not, update. 
  • Click all buttons to make sure they are anchored (linked to page or forms) *if not, update, or task to anchor where they should
  • Check internal & outbound links on pages to make sure no links are broken (404),*if they are, find an appropriate replacement link.
  • Hyper links font color matches spa theme and readable/visable.
Location/Map
  • Make sure the address is correct
  • Click on the map/address to be sure it is connected to Google Map Pack
Imagery 
  • Stacked before & after images *Take note of how many or if any are there too, ideally want 5-6 images b&a's. 



Sydney Metz, Client Success Manager  Sydney  

Imagery (Mobile, Desktop, & Confirmation)
  • Check justification/balance of space around/between images + text
  • Overlaid text is readable 
Gravity Forms & Pop-ups (Mobile, & Desktop)
  • Offers are consistent on all forms. (Offer is the boldest/biggest text)
  • AD landing pages have bolded text on the offers and click buttons.
  • Buttons say “get coupon” if there is an offer.
  • Make sure Landing Pages with Offers have pop-ups or assign them if not.
  • Make sure Blogs have a separate lead form. 
Offers (Mobile, & Desktop)
  • Check pop-ups and gravity forms and images are consistent (across all platforms on: Set Up Web task, Onboarding, and spreadsheet.)
  • Check buttons & imagery are bold and catching. 
  • Disclaimers mention the offer *provide it in the edit task if not. 
Videos (Mobile, Desktop, & Confirmation)
  • Needs to be a lightbox pop-up - not directly embedded.

Comments & Events

Elizabeth Ruffa
Alyssa Workman, Medstar Alyssa  - are we tracking time on this one as well?
Alyssa Workman, Medstar Yes please!
Sydney Metz, Client Success Manager
AUDIT NOTES: 
  • SITEWIDE: There is no floating number button.
  • SITEWIDE:  buttons are hard to read.
  • SITEWIDE: "By submitting this form you agree to be contacted via phone/text/email." is so small and hard to read.

  • HOME: I think in the footer, the address should be under Michigan, Flip it with the number.
  • HOME CONFIRMATION: The confirmation page is still all Lorem ipsum. https://renewalskinspa.mysculpt.net/c/ 
  • COOLSCULPTING ELITE: Can we fill in this button? It's hard to read.
  • COOLSCULPTING ELITE: I feel like the "GET UP TO" is louder than the offer on this form. Maybe change the color on one?
  • COOLSCULPTING ELITE: Is there any reason we can't have the FAQ's in clickable drop-downs? 
  • COOLSCULPTING ELITE: Buttom form- The "GET UP TO" is closer to the offer, whereas, with the form on the side, there is more spacing.

Time: around 90 mins
Alyssa Workman, Medstar Thank you ❤️
Elizabeth Ruffa
Hi Alyssa Workman, Medstar Alyssa here is my portion of the audit.
Phone (Desktop, Mobile, & Confirmation)
  • Corrected
Grammar & Claims 
  • Corrected
Links
Location/Map
Imagery 
  • 8 b/a Botox pics
  • 8 b/a pics-Coolsculpting
  • 6 b/a dermal filler pics
  • 8 b/a Emsculpt pics

Total time: 56 minutes
Alyssa Workman, Medstar
Thank you ladies for your help in this audit!

Brittany Redding, Digital Marketing Manager at Medstar Brittany  take note please, it took 4hr for the first phase of auditing this site. 
Brittany Redding, Digital Marketing Manager at Medstar Got it!
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.