Reston Dermatology - https://bodylab.restondermatology.com/

This is for a client who already has a website we can use that we just need to optimize.

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Alyssa W.
Oh got it, good to know. 
Thanks again, and enjoy your evening!
Hector M.
Okay so this client is actually levaing us in a few days - Dec 31st.. But I will still look into it 
Hector M.
I'm just teasing... I was playing Xbox for a bit and decided to jump back on.. 
Alyssa W.
Merry Christmas
Hector Mota Hector
 
I am well, thank you, how are you? 
I am home alone this weekend so I guess I wanted to be productive in some way 😅
Thank you for looking in to it!
Hector M.
Okay so I added this microsite to my monitoring tools now. I had the main site, not this one. This is likely the SSL certificate has been expired. I will check on it.. 
Hector M.
Alyssa Workman Alyssa
 
Merry Christmas... 
How are you?
What are you doing working today? I thought I was the only one. .:_
Alyssa W.
Hey team
Shane Quast Shane
&
Hector Mota Hector
, I was checking on ads for Reston and I am getting this message that the site is not secure...Do you get the same on your end? Is this something Isaac needs to address? 
Alyssa W.
Hector M.
whitney.zelig@gmail.com whitney.zelig@gmail.com
 
Client paused FB ads on July 22nd. ...
whitney.zelig@gmail.com
is there any notes that these should be off?
whitney.zelig@gmail.com
I am not sure, I have a new creative for you though
Shane Q.
whitney.zelig@gmail.com whitney.zelig@gmail.com
Vania J Vania
 Confirming again that FB for Reston Derm should be off? 
Vania J.
oy! Im a dummy. REJUVENATE. not Reston. thanks!
whitney.zelig@gmail.com
I think you meant rejuvenation wellness? I spoke to shane via text
whitney.zelig@gmail.com
are we sure this is the right client
Vania J Vania
 ?
Vania J.
Hi so the client just got a google charge for $500 and she says she wasn't supposed to get one until after aug 23rd.
Shane Quast Shane
 can you maybe help me answer this for her? She wants to make sure there wont be any more charges until the end of the month because it went over budget in July. 
Shane Q.
Ok, thank you. 
whitney.zelig@gmail.com
Shane Quast Shane
 i paused that campign they were running in FB. They confirmed they wanted it paused
whitney.zelig@gmail.com
Yes
Shane Quast Shane
 
Shane Q.
So Google should be on?
Hector M.
Whitney, my bad for misunderstanding you. 
I turned them on again and let shane know in another task about the Facebook ads that are on other than Emsculpt neo.. No worries.. 
whitney.zelig@gmail.com
Shane Quast Shane
Hector Mota Hector
 
whitney.zelig@gmail.com
Please resume google ads ASAP
whitney.zelig@gmail.com
they must've been automatically started back up again when we went live again
whitney.zelig@gmail.com
all these campaigns 
whitney.zelig@gmail.com
whitney.zelig@gmail.com
oh boy
whitney.zelig@gmail.com
No guys sorry I meant all the other ad campaigns in FACEBOOK
Shane Q.
Google has been doing really well. 3 leads last 6 days at a $66 CPA. It wasn't turned back on by script, I just don't think I knew we were turning them off. 
Shane Q.
So Facebook on, Google off, correct? 
Hector M.
Good morning
whitney.zelig@gmail.com whitney.zelig@gmail.com

The Emsculpt NEO search campaign was turned on in Google ads. I just turned them off.
Shane Quast Shane
, please be advised and please make sure the scripts do not turn them back on. 
whitney.zelig@gmail.com
Hey
Shane Quast Shane
 making sure emsculpt NEO is the only turned on in FACEBOOK ads ( everything else turned off)
Shane Q.
thanks
Hector M.
BTW< their Google ads are back on. I got them to fix the payment issue. 
Hector M.
Shane, their Google ads budget is for $2,000 a month for Emsculpt NEo. 
Shane Q.
This client isn't doing terrible on Google Ads. They hardly ran before the client had a payment error. $1k is not enough spend to get an accurate feel of what's going on. 
Hector M.
Good morning Chris, Whitney, Shane,
Happy Saturday to all> 
Chris, the poor performance can be explained using Shane's FB explanation on FB ads only. 
We will have to figure something else out for clients doing poorly on Google ads as well
Chris Z. Whit - his description above we could use to explain what is percieved as poor performance to new or existing clients whose reports look bad. If the conversion rates show a big decline on reports we need to explain it
Hector Mota Hector
Shane Q.
it'll work out
whitney.zelig@gmail.com
Well getting access to facebook is a herculean effort too. :( bless us
Shane Q.
In the short term though, getting Facebook accounts launched is a herculean effort
Shane Q.
it's a whole can of worms
whitney.zelig@gmail.com
im not sure i quite understand
Shane Q.
It's a big issue for all advertisers, that at some point we're going to have to address. 
Shane Q.
They're trying to get around the iOS14 thing
whitney.zelig@gmail.com
facebook sucks!
Shane Q.
Then all of a sudden last week they went to 7-day click. It changes EVERYTHING. 
Shane Q.
2 - For the entire history of Facebook ads, the conversion reporting window has been 28-day clickthrough / 28-day viewthrough.  About 6-8 weeks ago they changed it to 7-day click/ 1-day view.  So they took a HUGE chunk of the conversions that we're able to report on off the table
Shane Q.
1 - When you launch a new Facebook account, you cannot set the campaign to optimize for conversions, only clicks.  This is set is stone for ~25 days after launch. Which means that the first 25 days of any new client launch will ALWAYS be the worst performing. 
Shane Q.
There's a few things to note, because this is going to come up OVER AND OVER
Shane Q.
Campaigns are live, been for a few days, but OMG
whitney.zelig@gmail.com whitney.zelig@gmail.com
 if you only knew how big of a mess Facebook has made of everything
whitney.zelig@gmail.com
How we doing with these fb campaigns
Shane Quast Shane
 client keeps asking
Hector M.
Hector M.
Hey
whitney.zelig@gmail.com whitney.zelig@gmail.com
and
Shane Quast Shane
 
GTM code has been added to the microsite... 
You are good to go.. 
Hector M.
thank you for the LP
whitney.zelig@gmail.com whitney.zelig@gmail.com
 
I will have GTM Code added ASAP and let you know once it is ready. 
whitney.zelig@gmail.com
Shane Q.
Hector Mota Hector
 GTM code is missing from the client LP. I can't launch Facebook until that's resolved
Hector M.
Thank you. Glad to help
Shane Q.
Good catch. I just raised it
Hector M.
Hector M.
I am seeing that they do not have a billing issue, but they reached their spending limit 
Hector M.
Good morning
Shane Quast Shane

whitney.zelig@gmail.com whitney.zelig@gmail.com
 
whitney.zelig@gmail.com
hector can you reach out to client
Shane Q.
I'm getting a new account error. I think we have a billing issue again. Other than that, ready to go
whitney.zelig@gmail.com
hey
Shane Quast Shane
 how much longer till FB ads are out? client is asking. sorry if they already are...
Hector M.
I have already informed Shane in a task. He will need to update the Google ads landing page
Hector M.
The microsite has been migrated to a new location - the client's own domain -
from http://reston.beautysculpt.net/
to the domain = https://bodylab.restondermatology.com/
whitney.zelig@gmail.com
can someone get me up to date what happened in this ad account?
Shane Quast Shane
Hector Mota Hector
 and how quickly do you think we can resolve this?