Reston: Social Media Videos
Attendees: VJ, WZ, Linda, Brittney
Date: 6.17.21
Time: 9am PST
-They have been having a "record May". Linda credits our Emsculpt ads. They've done almost 100k already.
-Has questions for video clips for social media to further revenue goals
-Consistency is Key and providing value
-80/20 rule ads to fun ratio
-don't say reduces fat specify "fat cells"
-shoot videos in both portrait and landscape
-suggested team bios with Q&A
-copy and paste hashtags from medical spa posts
-add a call to action (click a link in bio or call)
-engage with a question
-follow trends and accounts and use for inspo
-be wary of influencer marketing
-the best converting offer 5% off 8 treatments or more. WZ confirmed that this is approved by MAP. BUT they want to stay with $1200 off 8 treatments or more.
-$50 off new clients for injectables
min. 25 units for botox (tiered cost structure $12 a unit and Dr $15 a unit)
-$50 off new clients ( 1 syringe min for most dermal fillers)
TASK TO ISAAC: new core campaign automated message for coolsculpting and emsculpt
and a separate one for all other services.
"$50 off an additional service when you show up on time to consultation"
Date: 6.17.21
Time: 9am PST
-They have been having a "record May". Linda credits our Emsculpt ads. They've done almost 100k already.
-Has questions for video clips for social media to further revenue goals
-Consistency is Key and providing value
-80/20 rule ads to fun ratio
-don't say reduces fat specify "fat cells"
-shoot videos in both portrait and landscape
-suggested team bios with Q&A
-copy and paste hashtags from medical spa posts
-add a call to action (click a link in bio or call)
-engage with a question
-follow trends and accounts and use for inspo
-be wary of influencer marketing
-the best converting offer 5% off 8 treatments or more. WZ confirmed that this is approved by MAP. BUT they want to stay with $1200 off 8 treatments or more.
-$50 off new clients for injectables
min. 25 units for botox (tiered cost structure $12 a unit and Dr $15 a unit)
-$50 off new clients ( 1 syringe min for most dermal fillers)
TASK TO ISAAC: new core campaign automated message for coolsculpting and emsculpt
and a separate one for all other services.
"$50 off an additional service when you show up on time to consultation"