Robert Morin MD Plastic Surgeon - www.robertmorinplasticsurgeon.com - CZ

Digital Marketing Set Up Service * Digital Marketing Monthly Management Service

Audit/ Edit final website

Assigned to
Alyssa Workman, Medstar Alyssa W. Elizabeth Ruffa Elizabeth R. Sydney Metz, Client Success Manager  Sydney M.
Due on
Notes
This content is from demo and copied as notated on the Web Dev start task. Sexy, sleek, mature is a special note I see, keep an eye on the imagery. Friday is the goal if you are able. 

I will update the homepage blurbs by this evening unless either of you beat me to it (don't forget to update the confirmation page too if you do). The green highlighted notation is for me, don't worry about it. 

https://robertmorinplasticsurgery.com/wp-admin/
Username: medstar
Password: Letmein123#@!

*Remember: Refer to the Web Dev Task and Client Spreadsheet for special notes. Always check all pages from the back-end, check mobile, desktop, and confirmation pages. Watch for inconsistencies on all versions. 

Elizabeth Ruffa Elizabeth - 

Phone (Desktop, Mobile, & Confirmation)
  • Check phone number is correct (hyperlink + body of text view)
  • Add phone number + hyper- link the phone number when the body of text mentions calling the spa.
  • Click phone number linking and make sure it matches when it pops up tel:+1xxxxxxxxxx *Here is the code, be sure to replace #  <a href="tel:+16173041965">617-304-1965</a>  
Grammar & Claims 
  • Check to spell and grammar and mentions of the spa. *Any edits made must be made on confirmation as well.
  • Check FDA claims (i.e. approved vs Cleared - approved is for medication/injectable primarily)
Links
  • Check social icons are linked correctly and that they open in separate window. *If not, update. 
  • Click all buttons to make sure they are anchored (linked to page or forms) *if not, update, or task to anchor where they should
  • Check internal & outbound links on pages to make sure no links are broken (404),*if they are, find an appropriate replacement link.
  • Hyper links font color matches spa theme and is readable/visible.
Location/Map
  • Make sure the address is correct
  • Click on the map/address to be sure it is connected to Google Map Pack
Imagery 
  • Stacked before & after images *Take note of how many or if any are there too, ideally want 5-6 images b&a's. 
Note: Will you please check if they have a privacy policy on their page someplace already? If not, please notate.


Sydney Metz, Client Success Manager  Sydney  
Imagery (Mobile, Desktop, & Confirmation)
  • Check justification/balance of space around/between images + text
  • Overlaid text is readable 
Gravity Forms & Pop-ups (Mobile, & Desktop)
  • Offers are consistent in all forms. (Offer is the boldest/biggest text)
  • AD landing pages have bolded text on the offers and click buttons.
  • Buttons say “get coupon” if there is an offer.
  • Make sure Landing Pages with Offers have pop-ups or assign them if not.
  • Make sure Blogs have a separate lead form. 
Offers (Mobile, & Desktop)
  • Check pop-ups and gravity forms and images are consistent (across all platforms on: Set Up Web task, Onboarding, and spreadsheet.)
  • Check buttons & imagery are bold and catching. 
  • Disclaimers mention the offer *provide it in the edit task if not. 
Videos (Mobile, Desktop, & Confirmation)
  • Needs to be a lightbox pop-up - not directly embedded.

Comments & Events

Elizabeth Ruffa
Thx!
Elizabeth Ruffa
Hi Alyssa Workman, Medstar Alyssa -- here is my portion of the audit. Thanks  

Links
  • Tummy tuck hero image button needs to be anchored to the side gravity form 
  • Add email address to Privacy Page office@robertmorinmd.com
Imagery 
  • Only 4 B/A pics on Emsculpt page
  • Only 4 B/A pics on Tummy tuck page

Alyssa Workman, Medstar Thanks! I
Alyssa Workman, Medstar I'll send a zoom
Sydney Metz, Client Success Manager
AUDIT NOTES:
Alyssa Workman, Medstar
Thank you so much, Ladies! 

I will pass these on once some edits are confirmed as done on this template, which includes some of these edit notes. 
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.