Brittany  Next draft for you!

Kamie  Just making sure. We aren't supposed to say PRP, right? The keywords for this one all have PRP and it's all over the page. 

Ivonne  are they running ads? I know that was always the big factor when it came to including PRP in content. We could always do about this in the way I did for Balanced Beauty and just call them plasma and plasma injections?

Kamie yes they will be running ads to this site, let’s do it the same way as balanced beauty. Can you please explain to Kylie? Thank you!

Good catch Brittany . 

Kylie  we can't use the words "prp" "platelet rich plasma" "blood" or anything similar in our content when refering to any service dealing with plasma. We have to get a little creative when it comes to this content, so simply refer to it as a "plasma injection" and you can also say "growth factors". Those are about the only two ways we can talk about the service without getting flagged by Google. I'll send you an example of a page I did for another client so you can see kind of how I wieseled around the whole thing haha 

Kylie https://docs.google.com/document/d/1MnWPbh_f4Z8L7q_zxc6CmNaUY1n8hqtV/edit here you go!

Great to know! I'll go through and make the adjustments to be in the style of your Balanced Beauty page, Kamie ! Thanks, everyone! 

Brittany  Kylie edited it and took out all the words we need to avoid. Would you care to do a final edit on it to make sure those words are nowhere in the content so we can avoid getting in trouble with Google. Thanks so much everyone!!

Hi Kylie Kamie ! Quick question, why did we decide to call this service "facial"? As in Liquid Gold facial, as opposed to just Liquid Gold?

Hi Ivonne ! Looking back on this, it would've been based on keyword research. Liquid Gold facial had a lower volume but an easier chance of ranking. You'll see in the document notes that both Liquid Gold facial and Liquid Gold are the main keywords listed. I sprinkled variations of the name throughout the headers and content to balance everything out. Plus, the term Liquid Gold brings everything from woodworking materials to breast milk supplements, so I wanted to be sure that it's clear what type of liquid gold this is. 

I can take "facial" out of the H1 if you'd like, or if there are changes you'd like to see, please let me know!

Kylie Kamie  Please standby. The client is saying this isn't a facial and wants some changes done to the page. I will get you more information soon so we can rework some things. Thank you!

Brittany  Thank you! Any extra information would be fantastic for me to make updates :)

Brittany  Have you received any update on this Liquid Gold page?