Marketing Mtg recap
Attendees: Betsy, Chris, VJ, their Allergan Rep- Katherine
-67 leads, 10 conversions, approx $42,000
-Aug and Sept were slow
-only one person close by who she thinks are underselling them
-DPC $4200
-CZ thinks easiest solution is "pushing more leads" and see if we can "create leads cheaper on social media"
-$82 to generate a lead on google
-CZ wants to use additional video creatives that he has seen work to boost their FB campaign
-Currently the cost per lead on FB is higher than they want it to be.
-CZ recommends a "butt video". He requests new video content (5 videos-portrait mode) and Betsy said she could start that today.
-doesn't recommend increasing the budget on FB just Google
-They use an aim messenger for mind body that tracks calls.
-Betsy wants to see cost per lead come down.
-Chris quoted 7-10 days to get ads up from the point we get the creatives
-CZ recommends raising their google budget to 2k a month
-Vania send summary email to team.
-67 leads, 10 conversions, approx $42,000
-Aug and Sept were slow
-only one person close by who she thinks are underselling them
-DPC $4200
-CZ thinks easiest solution is "pushing more leads" and see if we can "create leads cheaper on social media"
-$82 to generate a lead on google
-CZ wants to use additional video creatives that he has seen work to boost their FB campaign
-Currently the cost per lead on FB is higher than they want it to be.
-CZ recommends a "butt video". He requests new video content (5 videos-portrait mode) and Betsy said she could start that today.
-doesn't recommend increasing the budget on FB just Google
-They use an aim messenger for mind body that tracks calls.
-Betsy wants to see cost per lead come down.
-Chris quoted 7-10 days to get ads up from the point we get the creatives
-CZ recommends raising their google budget to 2k a month
-Vania send summary email to team.