Sculptology June 2020 Google Ads + Social Media Campaign
Ale,
June was a good month. Demand went up by 200%. Your cost per lead also went
down drastically.
If your conversion rate was low then throwing more money at a campaign is
not the best solution. However, you conversion rate is 3X other aesthetic
providers. If you send me a few in-office testimonials I could add them to
the page and that could help.
I wish I could control the demand. I wish I could make people search. Our
job is to monetize the demand that is available. Part of it is seasonal,
part of it has to do with Allergan's DTC campaigns.
The next few months should be great. You have access to all of your ad
metrics so you can always monitor what is going on.
Below are the monthly metrics, please let me know if you have any
questions.
June Ad Campaign Metrics
Google Ads (Date Range: 6/1/2020 - 6/30/2020)
Total Cost: $2,249
Total Conversions (Leads): 25
Average Cost Per Conversion: $89.95
Total Clicks: 226
Average Cost Per Click: $9.95
Search Impression Share: 83.61%
Facebook / Instagram Ads (Date Range: 6/1/2020 - 6/30/2020)
Total Cost: $653.40
Total Conversions (Leads): 10
Average Cost Per Conversion: $65.34
Total Clicks: 312
Impressions: 35,442
June was a good month. Demand went up by 200%. Your cost per lead also went
down drastically.
If your conversion rate was low then throwing more money at a campaign is
not the best solution. However, you conversion rate is 3X other aesthetic
providers. If you send me a few in-office testimonials I could add them to
the page and that could help.
I wish I could control the demand. I wish I could make people search. Our
job is to monetize the demand that is available. Part of it is seasonal,
part of it has to do with Allergan's DTC campaigns.
The next few months should be great. You have access to all of your ad
metrics so you can always monitor what is going on.
Below are the monthly metrics, please let me know if you have any
questions.
June Ad Campaign Metrics
Google Ads (Date Range: 6/1/2020 - 6/30/2020)
Total Cost: $2,249
Total Conversions (Leads): 25
Average Cost Per Conversion: $89.95
Total Clicks: 226
Average Cost Per Click: $9.95
Search Impression Share: 83.61%
Facebook / Instagram Ads (Date Range: 6/1/2020 - 6/30/2020)
Total Cost: $653.40
Total Conversions (Leads): 10
Average Cost Per Conversion: $65.34
Total Clicks: 312
Impressions: 35,442