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Seaside Skin Care - www.seasideskincare.com - IA

Digital Marketing Set Up * Digital Marketing Monthly Management Service * Monthly SEO + Content Creation *
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarMichael, SEO +2 others
From the list: SEO Checklist

✔ GMB Build Up

Hector M. added this on
Completed by Brittany R.
Assigned to
Brittany Redding, Digital Marketing Manager at Medstar Brittany R.
Notes
Brittany Redding, Digital Marketing Manager at Medstar Brittany please build out the GMB:

  1. All SEO clients MUST have this completed in addition to tracking.
    1. Maximize keywords/keyphrases for services, business bragging rights, and character limit on ‘About the Business’ section.
    2. Add services and optimize descriptions using the full character limit following best SEO practices. Focus on the most popular/ad services first. Other services are secondary and can be added weekly/bi-monthly when tracking on spreadsheets.
    3. Thoroughly check the business page info and update as needed (e.x. primary/secondary category, phone number, address, hours, logo, website URL). Make sure that both the business name and address exactly match other listings across the website. (i.e. using ‘St’ vs ‘Street’)
    4. Ask 3 questions and post answers about trending topics for the most popular services. Then continue posting bi-monthly as scheduled for tracking GMB.
  2. Maintain bi-monthly tracking on internal operations spreadsheet: 2 posts, 1-2 images, 1 video (if we have), events (as requested/informed), 2 Q&As, and replying to reviews as requested.
*SEO best practice: Maximize the use of first and secondary keywords and key phrases in addition to the location within character limit restrictions. Use common sense to ensure they don’t read as generic or robotic. If unsure about treatment, fully read about it on the business’s respective website. 

TIPS AND DETAILS 
OPTIMIZING GBP: *First step for new SEO clients & a MUST for all SEO clients
  • About the Business: This section has a maximum character limit of 750. It is important to follow best SEO practices while writing from a viewpoint of the potential client. Maximize SEO but be enticing with language featuring the Owner’s bragging rights. 
  • Services & Descriptions: Services have a maximum character limit of 300. It is important to follow the best SEO practices in these descriptions.
  • Info: Hector or the Owner will usually set up all information, but double check to make sure no important information is missing: phone number, hours, logo/profile photo, address, website, business name, or business category. 
*Special note about Business Category: In order for the business to rank optimally, it is important that the Primary business category is correct. For example, if a business is primarily a medical spa, the primary category should not be a skin care clinic. Add Secondary categories to help boost organic ranking.

SOP: https://docs.google.com/document/d/1V8AYH_V5IntGHKdLDh2JyNtV8hWugqjDN7dH3pkeII4/edit


Comments & Events

Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Hector Mota, Operations Manager at Medstar Hector  Forgot to post here but this client's GMB is beefed up with a bio, hours are correct, all services are listed with descriptions, they have QAs, and photos are added. 
Notified 1 person
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Awesome work Brittany, thank you. 
Everything looks good on my end. The only thing I see that is missing is that I am not seeing the client respond to their GMB reviews. 
Please do the honors and close out your task if you are done. 
Notified 1 person
Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Ivonne Ackerman, Medstar Ivonne whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  Just making sure we aren't adding this as one of the clients that I need to respond to their reviews.
Notified 2 people
Ivonne Ackerman, Medstar Ivonne Ackerman
Brittany Redding, Digital Marketing Manager at Medstar Brittany  no on my end, unless Whitney has other thoughts. but thanks for checking!
Notified 3 people
Brittany Redding, Digital Marketing Manager at Medstar
Brittany Redding completed this to-do.