6/16/23 NR + Dr. Caiati
He still wants to scale into a 2nd location.
His Google campaigns for CS and smart-lipo are down despite an almost 20%-30%. Talked about the option between FB ad spend instead of a consolidated campaign. He chose a consolidated campaign b/c he likes Google leads more than FB leads. I asked him if he could pull his botox-only revenues from the last 5 months by month so we could compare to his conversions, he could not.
Asked that he pull his # of consultations booked while at it.
For consolidated campaign:
1 -cs
2 -hydrafacial
3 -empsculpt (classic)
4- smart lipo
5 -microneedling
6 -m8
7 -o2 fractional see: https://www.cartessaaesthetics.com/tetra-co2
Build new page for 02 laser - demo
told him it would be 500-750
it has no consumable which is great
7 days down to 2 days downtime.
less damage on cool peel option still an ablative treatment
RESERACH
offers for the above.
VANIA AND JESSICA
He has yet to set up a front desk training but when he does he needs to focus on salesmanship, experience for the customer, follow-up on leads. He has 1 new front desk, 2 total, so is poising himself for growth. "be the best". I overheard him talking to one of his staff and his staff talks to him like a bickering spouse so... note that is happening.
NY state says:
-RN, PA or MD must be the ones to do anything laser, in depth m8, botox, iv
-an esthetician can do ip, m8 up to a certain depth, laser hair removal, o2 fractional if on the cool-peel setting, will do less damage than ablative treatment,
-dentists cannot do botox
His Google campaigns for CS and smart-lipo are down despite an almost 20%-30%. Talked about the option between FB ad spend instead of a consolidated campaign. He chose a consolidated campaign b/c he likes Google leads more than FB leads. I asked him if he could pull his botox-only revenues from the last 5 months by month so we could compare to his conversions, he could not.
Asked that he pull his # of consultations booked while at it.
For consolidated campaign:
1 -cs
2 -hydrafacial
3 -empsculpt (classic)
4- smart lipo
5 -microneedling
6 -m8
7 -o2 fractional see: https://www.cartessaaesthetics.com/tetra-co2
Build new page for 02 laser - demo
told him it would be 500-750
it has no consumable which is great
7 days down to 2 days downtime.
less damage on cool peel option still an ablative treatment
RESERACH
offers for the above.
VANIA AND JESSICA
He has yet to set up a front desk training but when he does he needs to focus on salesmanship, experience for the customer, follow-up on leads. He has 1 new front desk, 2 total, so is poising himself for growth. "be the best". I overheard him talking to one of his staff and his staff talks to him like a bickering spouse so... note that is happening.
NY state says:
-RN, PA or MD must be the ones to do anything laser, in depth m8, botox, iv
-an esthetician can do ip, m8 up to a certain depth, laser hair removal, o2 fractional if on the cool-peel setting, will do less damage than ablative treatment,
-dentists cannot do botox