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SKINNEY Medspa - CZ/IA

https://www.skinneymedspa.com
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarL MJill Jarocki, designerCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarGisell FirpoAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth Ruffa +10 others
Posted by Chris Zelig ·

All Skinney Notes

Great speaking with you yesterday, a few points to recap:

  1. This week's email/promo - $200 off Ally email going out this week for Coolsculpting 
  2. Email line up - BR fall skincare email with new products - Natasha/ Gisell have we been able to order and film any of the new products to push on socials
  3. Reverse Summer Damage with These Treatments & Recommended Skincare for fall 
    1. 3 Clear & Brilliant & 3 IPL Package,  $3,600 value now $1,650 
    2. 1 Fraxel + 3 Clear & Brilliant package, $3150 value, now $2,000
    3. 2 VI Peels + 2 Microneedling package, $17,00 value, now $1,200
    4. Recommended skin care - VIP 02 Cleanser & Micellar water, PIGM400 Serum, Creme PIGM400, Neocutis Aftercare, EltaMD tinted sunblock 
  4. Schedule Video shoot: 99 question video with Natasha - let's shoot this at 57th street 
  5. Schedule Emsculpt photo / video shoot - to get more Emsculpt photos for ads/ emails / web - let's use Natasha or APM model?
  6. Need more injectable still images for ads - Pull screen grabs and snippets from Susan's & Neethi's last injectable video for ads and social 
  7. Highlevel - call scheduled for this Wednesday, switching team over from Google Voice to HighLevel 
  8. Create offer/promotion for Alfred App - see link of screenshots of a current promo for Glowbar. I'm thinking $200 off a purchase of $400 on services (excludes injectables and products) and 15% off injectables one time (excludes sproducts) Alfred Examples

Comments & Events

Chris Zelig, Medstar Chris Zelig
Sent Jill QR codes.
No one was notified
Chris Zelig, Medstar Chris Zelig
Sales Meeting:
Sales directors to secret shop all NEO providers
Need templates of all their communications added to google doc
Marketing Meeting
Spoke to Gisell about type of ads work best, going to make more facial ads. Clear and Brilliant
No one was notified
Chris Zelig, Medstar Chris Zelig
Facial Facials - first week NOV
Botox - 200 OFF 2 Areas of $200 OFF Syringes 
Black Friday - Email Text going out
Need more Before and After on Dermal Filler Page
Add more content to the dermal filler
No one was notified
Chris Zelig, Medstar Chris Zelig
- $100 VIP on 12/25 promo - Thank you text message. Thank you for being VIP client. 
- Chat box - only on the home page - 
- Sweat with BEC - need to show her experience at the spa: https://drive.google.com/file/d/10KaOc_ZRME2EbJocPgIQ9cnbXahH0Bp5/view
- Andrea (Marisa boyfriend)
- Intro Allergan rep - Jasson - or Sheri: Find time
No one was notified
Chris Zelig, Medstar Chris Zelig
Chelsey and Ashley
Not a lot of leads of coming through

Exclude Misson, Meadows Place, Pushing virtuals
Parking Challenge 
Free Valet - add to the website - Super easy to arrive 3 minutes from exit 610. 
People will come to BR events - good cross sell 
Thinking of 27th doing another BR event.
No one was notified
Chris Zelig, Medstar Chris Zelig
Houston - 50 OFF - New Shop page with link to BR facial 
Skinney Houston/ Miami $1500 for Emsculpt 
Notified 1 person
Chris Zelig, Medstar Chris Zelig
Isaac - Follow-Up Forms on Skinney - Elementor / Gravity forms.
Notified 1 person
Chris Zelig, Medstar Chris Zelig
Set up Jolie with a salesforce account
Add Virtual to Mindbody location? Maybe it's another location scheduling tab for virtual to see if they are candidates.
Gina - Redo the number for GoHighlevel for the spam.
No one was notified
Chris Zelig, Medstar Chris Zelig
Skinney has a Valentine's Day offer. 
Discussed using Event Bright 
Skinney texts blasts need to switch out numbers
Miami event Houston 
BR FACIALS - Signature Facials page
https://www.skinneymedspa.com/facials-new/ - Hydrafacials.
No one was notified
Chris Zelig, Medstar Chris Zelig
  • Needs to jump on EON treatment for SEO. We need EON graphics and assets plus content. Jill graphics & assets, MZ content, Selena design
  • Emsculpt neo ad remove Skinney door, make videos shorter
  • Botox, start with Andres face (not prepping needle)
  • Jill - can you work on finalizing the facials page with Selena and once done create. Miami version of the page. 
  • Isaac - can you work with Arleen to make sure the new website is perfect prior to launch. https://skinneynew.wpengine.com/ - all graphics, content, Meta, SEO, forms, etc. need to be perfect. Optimize for speed. 
  • Isaac - https://www.klaviyo.com/ would this work to send out auto emails for all of our clients. Marisa would like to clean up the CSS of Mindbody to have graphics and look better. What is the capability here? It seems very limited.  
Notified 1 person
Chris Zelig, Medstar Chris Zelig
Hector Mota, Operations Manager at Medstar Hector  - - FYI
Hector Mota, Operations Manager at Medstar thank you!👍
Notified 2 people
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Chris Zelig, Medstar Chris you forgot to tag Isaac on the notes. 
I am going to create a task with them now. 
Notified 2 people
Chris Zelig, Medstar Chris Zelig
New meeting: we need to work CS videos
Need to more CS videos
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Chris Zelig, Medstar Chris Zelig

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https://biz.yelp.com/login
marisa@skinneymedspa.com
skinnyny
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Will add customerservices@skinneymedspa.com to Google My Business so they can update. Is Medstar doing posts? Add photos and videos to Yelp and Google My Business. 

steven@tellmeyourgoal.com

Update on Skin Care page. BR Campaign - Signature Facials - 



  • United States: Surfside (33154), Aventura, 9700 Collins Ave, Bal Harbour (+5 mi), Hallandale Beach, Miami, Miami Beach, Miami Shores, North Miami, North Miami Beach, Sunny Isles Beach Florida; North Bay Village Florida, Wynwood Florida, Brickell Florida
Notified 2 people
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Marisa, Chris, Customerservice all added to Houston GMB page. 
Added Marisa, Chris as Owners. 
Notified 2 people
Chris Zelig, Medstar Chris Zelig
Hector Mota, Operations Manager at Medstar Hector - the Following neighborhoods need to be removed from Miami campaigns on both FB and google ads


  •  Hallandale Beach, Miami, Miami Beach, Wynwood Florida, Brickell Florida
Notified 2 people
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
I will create a task for Shane now.. 
Notified 2 people
Chris Zelig, Medstar Chris Zelig
Need to Yoast info: Keyphrase, Meta Title, Meta Description on new website. Some of the services pages moved to "treatment pages" so you will need to add them there. 
Notified 2 people
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Chris, is that message for me? Which website are we talking about?
Notified 2 people
Chris Zelig, Medstar Chris Zelig
- Skinney Botox in Saks in Houston and NY - Botox in Miami still has red tape. Start Botox and Filler pages for Houston - need unique content for each. Has been most requested. -

Need to come up with Botox and Dermal Filler Budgets

Hector Mota, Operations Manager at Medstar Hector - set this up as an assignment for Shane. I put the URLS in the new page build out assignments  Also work on popups with Ivonne Ackerman, Medstar Ivonne can assist Isaac Klausnser, Medstar Isaac with setting up the popups

NEO page " Get Up to $1000 OFF" needs to be added to popup and website Ivonne Ackerman, Medstar Ivonne  
Notified 4 people
Chris Zelig, Medstar Chris Zelig
Google my business page - more frequently post
Locations page - 
Allergan reps connect with  
Wants to hold off on Houston injections do not run ad campaigns
Next 
Notified 4 people
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Chris Zelig, Medstar Chris what will the budgets be for these campaigns? Also, you do not mention if this is Google ads or Facebook. 
Notified 4 people
Chris Zelig, Medstar Chris Zelig
CoolSculpting event in Houston - how do we market them better?
Miami - said Jan and Feb leads were okay. - No leads
Website optimization
Restart 1500 Google ads for CS and Houston in Miami
1000 BR facials in Miami on Google ads
Hector Mota, Operations Manager at Medstar Hector  - let Shane know. 
Notified 4 people
Chris Zelig, Medstar Chris Zelig
Isaac Klausnser, Medstar Isaac  - let's delay the popups on skinney to 4 seconds
Notified 4 people
Chris Zelig, Medstar Chris Zelig
WpEngine website size
Notified 4 people
Isaac Klausnser, Medstar Isaac Klausnser
Chris Zelig, Medstar Chris - DONE
Notified 4 people
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Chris, good morning. I have already tasked the CS restart to Shane, updated the spreadsheet. 
Notified 4 people
Chris Zelig, Medstar Chris Zelig
Botox / Filler in Saks - how to proceed without issues due to legal?

Skinney SEO - we are getting over 50k worth of free traffic monthly from our SEO. Also good traffic coming from organic social media. Good job Gisell. We will work with Jonnamae and Isaac to track organic vs paid revenue.

Abby going to make more videos of the treatments, send Ivo and she will upload to Vimeo and send to Arleen

Ivo going to send captions to Marisa for final approval. We will then submit to Shane and then schedule a meeting with Marisa to go over the details.

EON - add to shopping cart for promo
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Ivonne Ackerman, Medstar Ivonne Ackerman
Ivonne Ackerman, Medstar Ivonne  
Notified 5 people
Chris Zelig, Medstar Chris Zelig
Skinney Academy new trainer academy
Kajabi for lessons - mykajabi.com - whose going to pull it out
We need to post more photos of on the GB location pages
Notified 4 people
Chris Zelig, Medstar Chris Zelig
Skinney Academy
Posting on GB Locations 
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Chris Zelig, Medstar Chris Zelig
  • Provide 18 month ad budget report on all 3 location
    • Shane will work on this
  • Increase Morpheus8 ad budget to $4000/month 
    • Ivonne alerted Shane
  • Follow up with Uber support re: correct location 
    • Chris & Isaac will work on this
  • Progress on SKINNEY Medspa Academy development
    • Focus on lead collection aspect
    • Two things to keep in mind: 
      • 1) selling the Academy 
      • 2) Fullfillment part
    • Form at the top to make it easy to collect leads
    • Emphasis on “by joining this Academy you’ll make more money”
    • Websites to reference: 
      • American Academy of Facial Esthetics
      • Swiftbeauty.com
    • Sketch out areas needed for the site
    • Provide framework on google doc with notes for the team
  • New content for Houston & Miami locations
    • Chris will scope this out 
  • Social Media ads
    • Ivonne & Abby will work on still image ads 
    • Chris will schedule a call with Shane & Marisa to go over new ads
Notified 4 people
Chris Zelig, Medstar Chris Zelig
Who is going to sell filler? Sales Director vs. Aestheticians -
Mothers day text blast -
Start ads next month - 
Abby and Ivonne are going to work on ads -
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