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Marisa Boss •
Website graphics —
We need science graphics for the following services:
Morpheus 8
Thermage
Ultherapy
Laser Hair
Venus Freeze
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Marisa Boss •
Skinneymedspa.com Partnerships page- asap —
All of our forms and links on this page do not work. We need to track links and get form data into Salesforce asap. We’re losing data.
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Chris Zelig •
All Skinney Notes —
Great speaking with you yesterday, a few points to recap:
1. This week's email/promo - $200 off Ally email going out this week for Coolsculpting
2. Email line up - BR fall skincare email with new products - Natasha/ Gisell have we been able to order and film any of the new products to push on s...
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Vania J •
Notes for VJ. —
Notes for Skinney:
Current Setup for texting-
-Miami has Dasha as sales dir. Houston has Katie as sales dir.
-They have their own accts that they can log in and their own phone numbers for each acct.
-Show them how to assign leads to a employee.
-They currently have google voice numbers. moving ...
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Chris Zelig •
Meeting —
Almafi - need videos in the future. House of Tramp. Can we
Need new high-level accounts for Katie and Zasha
Need new video creative for September 2 EmSculpt and 2 FOR CS and two quick almafi vid edits.
Continue with MMS text. Need a strip of before and afters - Jill needs to get before and after...
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Chris Zelig •
Meeting —
Katie - has a lot of no-shows. 1/20 no-showed. Lindsay suggested virtual.
Sperling shop. Sent Before and After videos. Sent a video of someone doing the treatment, did virtual consult, what area, they set up another virtual consult.
High rate of denials.
We Running magazine - Modern Luxury print...
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Chris Zelig •
Skinney Meeting —
CS Elite Content
CS Elite Ads - Update Ad copy.
Website -
Mindbody Export
Houston PR via Katie
Paper City - Editor.
Dr. Nancy Chang - stores #1 client.
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Chris Zelig •
New Meeting —
New Miami Budget
CoolSculpting $4000 on Google Ads
CoolSculpting $1500 on Facebook/Insta
EmSculpt $1500 on Facebook/Insta
General Branding $750 on FB/Insta
New Houston Budget
Expand Radius to 12.5 miles around the office. Take off that far away town, it's a waste of money.
CoolSculpting $4500 o...
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Chris Zelig •
Website Meeting —
Update Google Maps?
Florida Sales low
Website development
Tracking the phone numbers
Mindbody export. - need to get in.
DM's into SalesForce.
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Chris Zelig •
Skinney Houston Meeting —
Run generic FB / Instagram ads $200 OFF.
Look into targeting the Woodlands
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Chris Zelig •
Skinney Meeting —
Use the customized lead form - BR
Use gravity form for BR.
BR - You cannot buy online, we will be in touch shortly.
Ivo's new ads
we need to launch new ads.
Had meeting with Arleen.
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Chris Zelig •
Skinney Meeting —
BR Sales Funnel - High level - The best way to set up a funnels.
Need a welcome message. Follow up messages. Develop a process.
Kelsey is in charge.
Gisell - Ivonne video
Isaac - audit - we need to redo emails.
Fredrick Issue - not getting enough people on the list.
$200 OFF - Miami - actual...
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Chris Zelig •
Skinney Meeting —
Text from Miami - who sends it out. Highlevel. Set up Highlevel number but need to prevent automated text message going from SMS.
Skinney BR Facials page
Skinney Miami
Houston Phone Number -
Use Ivonne's new video.
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Chris Zelig •
Skinney BR —
$1000 for BR Facial both in Miami and NYC
I paused laser hair removal for Miami
CoolSculpting Miami Google Ads reduce from $5000 to $1750
CoolSculpting Maimi FB/Insta reduce from $2000 to $1000
Redo targeting 5 miles around the location + North Miami Beach.
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Chris Zelig •
Skinney SEO Meeting —
Editing title tags and meta descriptions
They will send us onsite changes - going to send a
CoolSculpting NYC
https://www.skinneymedspa.com/coolsculpting/
EmSculpt NYC
https://www.skinneymedspa.com/emsculpt-nyc/
CoolSculpting Miami
https://www.skinneymedspa.com/coolsculpting-miami/
EmSculpt Mi...
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Chris Zelig •
Skinney Update —
SalesForce.
• FB - New Branding - We have cheers 2021 - let's do a sexy Miami video and then another one for NYC. I like the three girls in the room. It's fun.
• Emsculpt lead gen - bruno - redo video ad, it doesn't show up properly. Do two versions 1. 1200x1200 for Fb and Insta feed and 1080x19...
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Chris Zelig •
Skinney - Marketing meeting with Heidi —
Up our email game by adding value.
DIY - emails that educate. Select a few aestheticians.
Create a doc that has all the content.
Have J - go through and tie ads to revenue on Google Sheet.
Heidi - will create CoolSculpting, EmSculpt ads.
Told Shane to boost CoolSculpting budget to $12,500 a month
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Chris Zelig •
Skinney Weekly Meeting —
Looked at google ads beta sheet. New ads are there, good format. Gave them some tips on how to improve.
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Chris Zelig •
Sales Force + Call Rail + ETC —
https://login.salesforce.com/
marisa.martino@gmail.com
Leo2020#$
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CallRail
marisa.martino@gmail.com
Smssales2017#$
Sales Force
https://na130.salesforce.com/00Q4N00000e04dm
Good one because they contacted fast (New lead - first attempt fast)
Followed up properly, text over multiple da...
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Chris Zelig •
Skinney Ad Meeting —
Marisa - Ad Library
Target a list people who like the website and few plastic surgeries
Weekly Reports from Shane -
Need To get all assets
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Chris Zelig •
Website Meeting —
Video description here:
https://drive.google.com/file/d/1iqWPVWo1Dskl3vH_hSXmLm8QTzZGyFjH/view
Home Page -
Wants the home page to look like a magazine.
Likes the VIBE: https://111skin.com/ -
https://www.newbeauty.com/
Header - showcase main treatment images, nice way to show the location name...
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Chris Zelig •
Skinney Marketing Meeting —
How to effectively generate content for ads on a weekly basis (whose shooting, whose editing)
How to submit those ads to our ad team ( whose writing ad copy, what are the budgets)
Texting platform how to use - Also auto calls.
Action Items for new Skinney.com website
Sheet to add ad Copy and ...
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Chris Zelig •
Skinney Meeting —
Redoing website - with Selena.
Hector - to listen to calls.
Shane - Fix ads for EmSculpt (showing Skinney Girls)
Budget Ad Updates:
EmSculpt - Google Ads
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Chris Zelig •
Skinney Meeting —
1. Reopening Email 6th
2. 111 Email
3. Update Website Prepare for your visit. we're open. you're safe. learn more> https://www.skinneymedspa.com/covid-safety L approve content prior to isaac sending
4. Need graphic for text blast - Jill
5. Skinney.com instagram campaign for general sales
6. ...
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Chris Zelig •
Skinney.Com Meeting —
Carousel ads - by Experts.
Videographer - film, cream smeared on the background of purple.
Dropbox - with all assets.
Showed them.
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Chris Zelig •
Skinney Skin Care Meeting —
Which Instagram account we are using
https://www.instagram.com/skinney_skincare/
Community Approach - beauty content.
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Chris Zelig •
Jordan SEO —
Google is moving towards entity based SEO -
Need ORG Schema - Local Schema - Suggest some entity strength off page. Schema
WikiData
Knows About Schema
Duns Number
https://search.google.com/structured-data/testing-tool/u/0/#url=https%3A%2F%2Fbrintonvision.com
Entity
Syndication Network - Inte...
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Chris Zelig •
SEO - Skinney Incredible —
Medic - March Update
March Update Increase in traffic
Google starts devaluing blog
Tim - March - May
Assuming we have a featured snippet
https://www.awwwards.com/
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Chris Zelig •
MAX SEO UPDATE —
Says 30% has the reviews
The small benefit to posts - can make an impact.
Service pages - Google My Business can use duplicate content
Get 5 Stars - gather up gatherup.com
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Hector Mota •
Skinney's Spreadsheet? —
Chris or whitney.zelig@gmail.com
Do we have a client spreadsheet for Skinney?
If so, can you guys please share the link for it?
I need to update budgets and service pages on it.
Thanks.
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Chris Zelig •
Google Ads —
CoolSculpting - $1O,000 Google Ads
CoolSculpting - $3500 Facebook / Instagram
Emsculpt - $5000 Google Ads
Emsculpt $2500 Facebook
Ultherapy $1000 Google Ads
Thermage $1000 Google Ads
Clear and Brilliant $1000
Laser Hair Removal $1000
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Chris Zelig •
Samuel SEO meeting —
Adding ALT Tag images.
Alt Text - Needs to be a sentence working the keyword or terms closely related
Alt Title - Short Title that includes the keyword or keyphrase.
Review Snippet.
Everyday put two posts on Google My Business.
Said we can do Skinney Medspa + CoolSculpting + EmSculpt
[image...
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Chris Zelig •
Skinney Medspa PR OutReach —
Here is a list of all publicists - Social Media content manager - reach out to Influencers. Follow, Like
Celeb clients bar: As Seen SKINNEY Graphic
Email once a week - highlight service, a weekly spotlight on staff, a favorite interview and why, link to our blog articles,
Once a month a deal...
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Chris Zelig •
SEO With Joseph —
Has team with can help with some granular stuff
Focus on site SEO
Performs audit 6-10 hours - 500 - 850 for an initial audit.
Will log 3-5 hours a week depending on client resources.
Robots TXT FILE No Index Tag Page - Bulk no index
Categories - Add meta description. - Could it be helpful in...
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Chris Zelig •
SEO Meeting Jimmy —
Discusses the UX - too many options
7 Working days to fix the site
Stagging site. suggested new website. A little concerned
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Chris Zelig •
David D SEO Meeting —
Addresses high priority stuff first
$1000 a month to do on-site SEO - also working on off-site.
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Chris Zelig •
Samuel SEO Meeting —
Next Gen Formats? Good Plugin - SAMUEL PLEASE SUGGEST.
Samuel going to work on 4XX AND 5XX
KEEP CATEGORIES FOLLOWED
CAN YOU CHECK THESE PAGES AND MAKE SURE THEY ARE INDEXED. IT SHOWS THEY ARE IN YOAST BUT MY SPREADSHEET SAYS NO INDEX.
http://www.skinneymedspa.com/laser-hair-removal-nyc/
http://...
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Chris Zelig •
SEO Meeting with Titanium —
In the future, guest posts from Adriana on CoolSculpting
Titanium - keyword research - quora questions and answers, directory listing (in ones people are actually using)
NAP -
Merge certain articles - Google favors - 301 redirect to one article
When Google shows vids on SERPS show-vids, if you ...
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Chris Zelig •
BF - Execution —
Email Thursday 5PM EST.
Text Blast on Black Friday - 2PM EST.
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Chris Zelig •
SEO Meeting —
With Samuel:
Disavow links (should we leave some old ones)
All the links on the home page (should we mark some noindex)
Adriana Martino + Main Author: (Make sure content is served from the expert's point of view, including studies, results, opinions, reviews. It can’t be made like a block of tex...
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Chris Zelig •
White Black Friday —
White Friday Sale (Social Media Only)
https://www.facebook.com/business/ads-guide/carousel/facebook-feed/traffic
1. Carousel ads of new location (1080 x 1080)
Plese name
2. Carousel ads of highlighted products with link to Shopify
(Images that consist of more than 20% text may experience reduc...
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Chris Zelig •
Skinney Automated Texts. —
CoolSculpting
Thank you for choosing Skinney Medspa. We look forward to scheduling your free consultation. Which days + times work best?
Specials.
Hi. It's Skinney Medspa.
Thank you for choosing Skinney Medspa. We look forward to setting up your free consultation. Which services are you i...
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Chris Zelig •
Sales Meeting —
Google Voice (GimmeLovin, Ashley G,)
Spreadsheet to follow up with clients.
Need to create.
Templates - have no love -
Google voice
Show Your Clients Love
Shared doc with text communication messages. Add your messages here, please
Use your Google Voice to communicate with clients. If you do...
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Chris Zelig •
Elance Job + MindBody —
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Chris Zelig •
Skinney + Marketing —
We are going to work on Skinney Medspa from here. MZ - please work with Amanda to get her caught up on Skinney Medspa. I want her to find some content she can put into hootsuite for scheduled posts. I also want her active on Google Plus, Twitter, etc.
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Chris Zelig •
Suggested page to Skinney —
uploaded 10,000 to 13,000 on 6/16
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Chris Zelig •
Fb banned me from uploading files. Upload smaller next time —
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Chris Zelig •
Skinney Reviews as of 6-21 —
10 reviews - score 4.9 on (Google Flatiron)
22 reviews- score 4.6 on (Google Plaza)
42 review - score 4.02 (Yelp - Flatiron)
32 reviews - score 4.8 - Facebook
3- reviews score 5 (Yelp Plaza)
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Chris Zelig •
Plan meeting with Lindsay —
Aestheticians are slammed. Cannot do consults.
Treatments are slammed 7-10 days out.
Paris 9-5
Lindsay 10-8
Needs to hire Aestheticians and a receptionist.
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Chris Zelig •
created new facebook and instagram ads —
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Chris Zelig •
Skinney NEW CS AD MEETING —
Juice mustache + coolsculpting
Yoga + CoolSculpting
Balanced diet + coolsculpting
Cheat on Your Gym Images - (adriana more ideas)
CoolSculpting Made me Do It (Equinox Theme)
Genetical Defied - Defy Genetics - Genetical Designed - Genetically Redesigned
Life Just Got Sweeter (people eating whatev...
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Chris Zelig •
Skinney Ad Meeting —
Smart Display 90 conversion in Jan seems suspicious going to move from $125 - to $50. 1/24/2018
Added Liposuction alternative keywords:
Skinney Medspa Expanded Beta Ads Worksheet - CoolSculpting General
1) Need more ad copy: FDA cleared doesn't work. No surgery no pain or no downtime doesn't work...
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Chris Zelig •
Hubspot —
Cathy (implementation specialist)
Customer support team for HubSpot: 888-hub-spot
Personas -
Client Care - specific staff will follow up with certain clients
Service-based: follow up email chain.
Start with projects.
Getting started with hubspot.
Hubspot says to integrate all the fields in Sal...
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Chris Zelig •
Skinney Ad Meetings —
Skinney Instgram Changes:
Stop: Skinney | Instagram | Body - Stop this campaign
Stop all ads that are not a video or GIF - all image ads pause.
Stop all Summer Campaigns or anything that says summer
___
Skinney Facebook Campaign
Stop SKinney | Facebook | Body
Skinney | Facebook | Brand awareness...
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Chris Zelig •
Hubspot meeting Ryan - —
Offline source: native integration between hubspot so we can create leads as online sources.
Source URL: We need to tell which one of our marketing channels
Currently Paying Customer - marked true?
Most Recently Purchased "Free Skin Analysis" does not change the lead status it remains as new. Sh...
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