Hubspot

Cathy (implementation specialist)
Customer support team for HubSpot: 888-hub-spot
Personas - 
Client Care - specific staff will follow up with certain clients
Service-based:  follow up email chain.
Start with projects.
Getting started with hubspot. 
Hubspot says to integrate all the fields in Salesforce. The unique identifier is their email address. 
Get information in one place. You can start building emails.