Slim By Trim - Dr. Lowney - www.slimbytrim.com - CZ/IA

Website Design + Development * Digital Marketing Set Up Service * Digital Marketing Monthly Management Service

Website Design

Assigned to
Brittany Redding, Digital Marketing Manager at Medstar Brittany R. Elizabeth Ruffa Elizabeth R. Isaac Klausnser, Medstar Isaac K. Selena Vujatov, Medstar Selena V.
Notes
Isaac Klausnser, Medstar Isaac can you please create a staging site for slimbytrim (this will replace the current page we have on slimbytrim.com) 

for now please create a staging site wherever you think would be best. Please use this template:
https://go.altmanaestheticscenter.com/

Thank you!

Comments & Events

Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena can you please work on this brand new website? It will be a weightloss program website. Please see notes: https://watch.screencastify.com/v/tPSvyRLbcAWwUxG5Fqmf

Slim By Trim:
Totally Restore Internal Metabolism (TRIM)




The homepage will include these sections:

Introduction to program 

2 DIFFERENT WEIGHTLOSS MEDICATIONS 
Semaglutide 
Tirzepatide

Sample Program to build a lifestyle around Semaglutide/Tirzepatide
Step 1 Weightloss Medication + introduction to simple, manageable diet changes 
Step 2 Once feel less tired and less anxious, introduce aerobic exercise
Step 3 continue exercise. 
Step 4 Taper off medication but still keep diet and exercise. Metabolism has acclimated to the drug. 

PROGRAM INCLUDES (service section, include paragraph describing each)
$550-$600 
Medication
monthly styku reading (3d body scanner) (https://www.styku.com/body-scanner)
fitness tracker
diet guidelines
Practitioner 24-hour access

Before and Afters 

Benefits of Program section 

Hormone Replacement section and how it helps manage GLP med. 

FAQ section

Another simple of what’s included section. example:

Testimonials

Design notes: sexy, but tasteful and inclusive. client wants to make sure everyone feels welcome and like the program could be for them. Sleek/modern

Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne  Noted! I will start working on this tomorrow
Selena Vujatov, Medstar
Isaac Klausnser, Medstar Isaac I can't see Customize option on this website: https://slimbytrim.medandwellness.com
I need it to change the logo (set primary logo, retina logo, etc.) and to add custom CSS.
Isaac Klausnser, Medstar
Selena Vujatov, Medstar Selena - Please try again now.
Selena Vujatov, Medstar
Isaac Klausnser, Medstar Isaac  It's there now. Thanks!
Isaac Klausnser, Medstar 👍
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne I started working on the project. I recorded a video to give some explanations about the work so far: https://app.screencast.com/OHUQ2OCacx7A5
I have a question about the service section. My concern is big service images. What to use there 🤔 or maybe we can redesign the section? 
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena I love the gradient. I love the way the page is looking. For now, leave the two sections (the one with icons and the simpler one). I like the image that you used to break up the section near the top. I think we can redesign the service section so it's more appropriate for this project. I think we can find a better hero image, if you can't find one I can help. 

For the image you created in canva, I like it! 
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena please see notes: 
https://watch.screencastify.com/v/mzqlGtT38E1Q97k7PSds

and more:
https://watch.screencastify.com/v/1UEYKzevRKVG2QxDB6Zl

and 

contrary to what I said on first video, can we actually keep the photo you have in the hero and add additional ones that we can show client so he can decide which one he likes? Let's add the first one you placed here, and these:
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne Selena Vujatov, Medstar Selena  fyi, per Chris's request via Slack, I added password protection on this site.

Password is: Letmein123#@!

Isaac Klausnser, Medstar Isaac I know I notified you via Slack, but please inform us here if you update the password protection to include a username. 

Thanks team!
Selena Vujatov, Medstar Noted!
Isaac Klausnser, Medstar 🙌
Isaac Klausnser, Medstar
Alyssa Workman, Medstar Alyssa - The one that you added is fine. Thank you. 
Alyssa Workman, Medstar Great, thx!
Selena Vujatov, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  I updated blurbs
Ivonne Ackerman, Medstar
Sorry Selena Vujatov, Medstar Selena  we should have clarified. We want to move forward with the photo on home-5. Would it be easier to change the photo? You can now delete the other pages. Thank you! 
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne  No worries, I just changed photo and deleted other pages
Ivonne Ackerman, Medstar
Thank you Selena Vujatov, Medstar Selena ! Can you see last edits:
https://watch.screencastify.com/v/bG7OadXxR5KwBGBn5RyO

Brittany Redding, Digital Marketing Manager at Medstar Brittany can you please login and create blurbs for the steps that take into account these other points:

Step 1:
keep what is on there and add: start acclimating to the medication. 

Step 3: 
increase exercise frequency. increase difficulty of exercise

Step 4: 
maintain lifestyle changes while safely tapering off medication. everything to not cause a whiplash effect of weight gain. 

Also please edit the entire content. 

Thanks!
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne I made changes to the page. Is it ok to have pills image for the new Hormone Replacement section?
I replaced injection images. Can we keep new ones?
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena the injection images look great.

For the Hormone Replacement section (can you please change name to Hormone Replacement Therapy) can you replace pills with a testosterone and an estrogen pill bottle?

Brittany Redding, Digital Marketing Manager at Medstar Brittany  re-tagging you.
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne  Done
Ivonne Ackerman, Medstar thank u!
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany thanks! Please go through homepage and make sure everything is gramatically corrrect. 
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany did you get a chance to do this?
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne  I have edited the homepage for grammatical errors. It should be good. 
Ivonne Ackerman, Medstar thank u!!
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany Alyssa Workman, Medstar Alyssa - I have temporarily removed the password from this website for a2p approval. https://slimbytrim.com/

Can you please let me know why he have added the password on this website? 

Thank you.
Brittany Redding, Digital Marketing Manager at Medstar
Isaac Klausnser, Medstar Isaac  We placed a password so the client could view it and provide us with feedback. Thank you!
Isaac Klausnser, Medstar OK. Thank you.
Brittany Redding, Digital Marketing Manager at Medstar
Gerlie Hazel Isubal, Medstar Gerlie Can you update this site with this phone number?

774-520-0050

Please also update their LP: https://slimbytrim.com/
Gerlie Hazel Isubal, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  - phone number updated.
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Brittany Redding, Digital Marketing Manager at Medstar
Selena Vujatov, Medstar Selena  

1. Can you please update the About Us page with this:

The TRIM platform is predicated on a simple notion: while aiding patients to reach their weight loss goals is great, the true key success indicator for any weight loss program is the continued success of its patient following their completion of the program. After observing the competition, a pattern developed regarding the approach many practitioners follow when treating patients: they conduct one consult, a single lab panel, and then ship their patients a monthly dosage with very little follow up or guidelines to follow. Why? Most are under the impression that these monthly dosages of Semaglutide or Tirzepatide can be sustained for life, a message we interpret as a direct exploitation of the human condition: the desire for an all-in-one solution to our issues that pose zero risk, superseding our understanding that nothing of true lasting value ever comes easy, or without hard work.

The core of TRIMs model is our belief that GLP-1 analogs (along with their more powerful successors) are tools to be used in the short term, rather than cures for the long-term. In either a six or twelve month timeframe, our patients are safely dosed along a bell curve that allows the body to acclimate to the medication, and then are gradually tapered off so to avoid the dreaded weight “snapback”. We pair this bell curve dosing protocol with monthly site visits for progress tracking, and continued diet and exercise consultation with the practitioner, thus ensuring our patients are on track to not only reaching their weight loss goal, but are in a place where they have a much greater chance of sustaining this goal weight in perpetuity. This concept of driving real, true, sustainable change in the lives of every patient by leveraging the modalities we have at our disposal is what differentiates TRIM from all others in the space.

2. Please also update the phone number: 774-520-0050

3. Remove the pricing

4. Update the FAQ about cost to this:

Program cost depends on the weight loss goals you hope to achieve with either Semaglutide or Tirzepatide. The best way to know exactly how much your weight loss program will cost is to speak with a provider directly. Book a consultation with TRIM Weight Loss today to learn more about the cost of our weight loss programs. Financing options are available through CareCredit.

5. Remove the cost from this part. Replace with Weight Loss Program


6. Please add the CareCredit logo to the footer. Link it to here for now: https://www.carecredit.com/apply/


Brittany Redding, Digital Marketing Manager at Medstar
Selena Vujatov, Medstar Selena Ignore the link to CareCredit above. The client just gave me their personal link:

https://www.carecredit.com/go/552PNF/
Selena Vujatov, Medstar Ok!
Brittany Redding, Digital Marketing Manager at Medstar
Selena Vujatov, Medstar Selena  Thank you! Can you please complete the developer checklist?
Selena Vujatov, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany Done. 
Also, I have updated Privacy Policy and Terms of Use pages and created Confirmation pages.
Here are my questions:
- Social media links need to be included. Did the client send you links? Or should I remove social media icons?
- Hormone Replacement section on homepage - We have button "Learn more". I don't know which link to put there. Should I remove the button?
- Gravity Forms Notifications - I see three different emails set: silveiratara@yahoo.com, smartskinllc@gmail.com and klausnerisaac@gmail.com. Are those two emails correct?
- Which email should I put on the Contact Us page?
- We have SERVICES in the menu, but we don't have service pages. Should we delete that or for example list Semaglutide and Tirzepatide and add anchor links (link that specific section on the homepage)?

Also, client doesn't have business on Google, so I put address link instead of Google Business link
Brittany Redding, Digital Marketing Manager at Medstar
Selena Vujatov, Medstar Selena For the hormone replacement section on the homepage, can you remove it?

Replace it with an About section with this blurb:

The TRIM platform is predicated on a simple notion: while aiding patients to reach their weight loss goals is great, the true key success indicator for any weight loss program is the continued success of its patient following their completion of the program. After observing the competition, a pattern developed regarding the approach many practitioners follow when treating patients: they conduct one consult, a single lab panel, and then ship their patients a monthly dosage with very little follow up or guidelines to follow. Why? Most are under the impression that these monthly dosages of Semaglutide or Tirzepatide can be sustained for life, a message we interpret as a direct exploitation of the human condition: the desire for an all-in-one solution to our issues that pose zero risk, superseding our understanding that nothing of true lasting value ever comes easy, or without hard work.

and the Learn More button can link to the About Us page. 

I asked the client about the other things. Let's remove Services from the navigation menu for now. 
Selena Vujatov, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  Done
Jazzy Moore
Selena Vujatov, Medstar Selena Do know we will expect the client feedback in order to push the site along.


Brittany Redding, Digital Marketing Manager at Medstar Brittany Alyssa Workman, Medstar Alyssa  
Alyssa Workman, Medstar
Jazzy Moore Jazzy , Brittany Redding, Digital Marketing Manager at Medstar Brittany managed the communication with the client on the feedback, Selena didn't. Usally only Ivonne/Brittany/CSM will be in communication with the client, not developers. Hopefully the client will get back to Brittany soon. 

I will assign the content to be audited until web dev is confirmed as done. 
Brittany Redding, Digital Marketing Manager at Medstar
Alyssa Workman, Medstar Alyssa Jazzy Moore Jazzy  Zach got me final edits yesterday. I am working through them and updating the ones I can and will assign anything I can't today. 
Alyssa Workman, Medstar You da bomb
Brittany Redding, Digital Marketing Manager at Medstar
Selena Vujatov, Medstar Selena Can you make the following edits:

1. Reorder Landing Page Navigation Bar at Top of Page 

Home 
Programs
(Logo) 
About
Contact

2. The client asked if we could raise the resolution of the hero image. 

3. For the hero image blurb, I updated it to "Your Dream Body Built By You" but the client wants "You" to be white. 

4. Under About Us, can you put a drop-down that says "About Us" that links to the About Us page and one that says "Affiliates" and link it here: https://studioeros.us/
Selena Vujatov, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany Done.
Isaac Klausnser, Medstar Isaac can you please set Affiliates (it's under About in the navigation bar) open in new tab? I know we should add target="_blank" but since it's a menu item I don't know how to add it. Let me know how you do this, so I don't have to ask you next time.
Selena Vujatov, Medstar
Isaac Klausnser, Medstar Isaac  I know, but I swear the options looked different when I tried 😅
Brittany Redding, Digital Marketing Manager at Medstar
Hi Selena Vujatov, Medstar Selena Can you please the About Us and Affiliations dropdown from the About menu for now until we build those out more? When someone clicks on the About on the navigation menu, can you make it go down to the About section of the homepage. When someone clicks on the Contact on the navigation menu, can you have it scroll down to the bottom gravity form?

Please update the hours on the footer to: 8:30 am to 4:30 pm

Chris says the accessibility button needs to be more viewable. 
Selena Vujatov, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany I changed menu and working hours.

Isaac Klausnser, Medstar Isaac is it possible that we don't have the same permissions in WP. I checked again and I don't have the option to open in the new bar. We don't need that menu item, I deleted it, but I am just wondering why I don't have the same options as you do.

Also, the icon is missing on the ADA button and the text should be in darker color because the footer background is white. Can you help with that?
Isaac Klausnser, Medstar
Selena Vujatov, Medstar Selena - Yes. It could be due to the user permissions. Try with the below credentials.

medstar / Letmein123#@!

# Fixed the ADA icon
Selena Vujatov, Medstar
Isaac Klausnser, Medstar Isaac Thank you! 
Yes, the permissions were different. I logged in with medstar user and I have option to open the link in the new tab.
Isaac Klausnser, Medstar
Selena Vujatov, Medstar Selena - Great. Thank you for confirming. Sorry for the trouble.
Selena Vujatov, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany does the client have social media accounts? FB and IG icons are not linked.
Let me know if they have social media, and if not I will just delete the icons.
Brittany Redding, Digital Marketing Manager at Medstar
Selena Vujatov, Medstar Selena They don't have FB yet, but here is their Instagram

@slimbytrim
Selena Vujatov, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  Thanks! I added Instagram, and removed FB for now
Brittany Redding, Digital Marketing Manager at Medstar
Selena Vujatov, Medstar Selena The client now has a Google Business Profile. Here is the link to the map:

https://maps.app.goo.gl/jfQyZe2w2pwHk9Sf6
Selena Vujatov, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  I replaced the link
Brittany Redding, Digital Marketing Manager at Medstar
Selena Vujatov, Medstar Selena  Is the developer checklist completed?
Selena Vujatov, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  Yes, it is
Brittany Redding, Digital Marketing Manager at Medstar
Jayjay, Project Manager Jayjay Can you double check the developer checklist? Then tag Alyssa Workman, Medstar Alyssa  to let her know we can audit
Jayjay, Project Manager On it 😊
Jayjay, Project Manager
Hi Brittany Redding, Digital Marketing Manager at Medstar Brittany I just wanted to confirm if the "ABOUT" in the menu should really lead to the about section at the homepage only and not to the About Us page? There's also no "Learn More" button anywhere the Home Page that would lead to the About Us page. 
Alyssa Workman, Medstar Yes its ok
Alyssa Workman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany I want to also confirm if this site should include the offers like the LP site this new website is taking over? Is the intention to still run ads?  
Alyssa Workman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany is checking with Chris if we can transfer to the final URL. If OK she will task Isaac to transfer overnight.

Jayjay, Project Manager Jayjay  the way the About is set up is intentional for now. Thanks for checking. Is everything else good to go so I can assign the audit? 
Jayjay, Project Manager Yes! Good to go 😊
Brittany Redding, Digital Marketing Manager at Medstar
Alyssa Workman, Medstar Alyssa I confirmed with Chris and Ivonne. We do need to add the offer. $100 OFF

Selena Vujatov, Medstar Selena Can you add gravity forms to this site?

Offer:

Get $100 OFF 
Your First Month
Alyssa Workman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  once Selena makes the edits, please request for Isaac to migrate everything. I am assigning the audit right now. 
Brittany Redding, Digital Marketing Manager at Medstar Got it! Thx!
Selena Vujatov, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  Done
Brittany Redding, Digital Marketing Manager at Medstar
Isaac Klausnser, Medstar Isaac Can you please migrate this to the final URL?

https://slimbytrim.com/

We currently have an LP on that URL but need to move this new site there instead. I am getting a new popup created that matches the new site
Isaac Klausnser, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany - DONE - https://slimbytrim.com/

Selena Vujatov, Medstar Selena - Can you please help us fixing the below issue on this website? https://slimbytrim.com/

#1 Quick links in the footer are not properly linked. Please update them so even if someone is on the privacy policy page they should get redirected to the respective section on the homepage.

#2 Address text in the footer is linked to this client's other business. Link it to this same business - https://maps.app.goo.gl/jfQyZe2w2pwHk9Sf6

#3 GHL floating button and back to top button are overlapping the text in footer. Please add some white space at the bottom of the footer.
Selena Vujatov, Medstar
Isaac Klausnser, Medstar Isaac  Done
Isaac Klausnser, Medstar 🥇 thank you
Brittany Redding, Digital Marketing Manager at Medstar
Selena Vujatov, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  Updated
Brittany Redding, Digital Marketing Manager at Medstar
Elizabeth Ruffa Elizabeth Can you go through this site and changed any instance of "TRIM weight loss" to "TRYM"?

https://slimbytrim.com/
Elizabeth Ruffa yes ma'am
Elizabeth Ruffa
Brittany Redding, Digital Marketing Manager at Medstar Brittany  
All pages, confirmation, privacy policy & terms and conditions pages have been updated per your request above. TY
Elizabeth Ruffa
Just retagging you here  Brittany Redding, Digital Marketing Manager at Medstar Brittany  
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Brittany Redding, Digital Marketing Manager at Medstar
Brittany Redding completed this to-do.