Digital Marketing Campaigns - Live Client 5/17 completed
Ad Creative Request (CSM)
- ❏ New- Meta Creative Request (CSM assigns to Brittany/Creative PM)
- ❏ New- Meta Ad Copy Request (if needed) (CSM Assign to Brittany/Creative PM)
- ❏ AD Request tasks assigned to Ads Manager (CSM Check off)
- ❏ Pop-up Change - New Graphic/Offer (Assign to Creative PM > to JayJay when final)
- ✔ Google Ad Copy Request(CSM assigns to Kamie/Ivonne)
Offer Change or Creative Change Requests (CSM/Paid Media Manager)
- ❏ META Offer Change - Update Copy and Creatives (Assign to Paid Media Manager->Assign to Shane)
- ❏ META Creative Change - NEW Creatives (Assign to Paid Media Manager->Assign to Shane)
- ❏ Verify Campaign Page is Optimized (Paid Media Manager assign to JayJay)
- ✔ Google Offer Change - Update AD Copy (Assign to Paid Media Manager->Assign to Shane)
Digital Marketing Campaigns & Set Up - New Client 10/21 completed
Ad Creative Requests (CSM)
- ❏ Meta Ad Copy Request (if needed) (CSM Assign to Brittany/Creative PM)
- ❏ Google Ad Copy Request (CSM assigns to Kamie/Ivonne)
- ❏ Offers Finalized (Check off)
- ❏ Ad Setup Campaign Tasks Assigned to Hector (Check Off)
- ✔ Remove any Emsculpt Neo Creative 🔴HIGH PRIORITY🔴
- ✔ Meta Creative Request (CSM assigns to Brittany/Creative PM)
- ✔ Budgets Finalized (Check Off)
Implementation (Hector) 5/10 completed
- ❏ Update all client asset information in sheets or database
- ❏ Verify Google ADs Account Access (move into MCC when ready)
- ❏ Google My Business - secure access.
- ❏ Create GHL Sub Account & Start A2P Verification
- ❏ Set up Google Search Console
New Client Website Requests 4/19 completed
Website Starts Here
- ❏ Set up: WP Engine Hosting *OR* Medstar Siteground Hosting (if needed) (Assign to Brittany)
- ❏ Confirm Hosting Access and Details (CSM) (Assign to Brittany when ready)
- ❏ Setup Staging Server (Brittany/Ivonne will assign to Issac)
- ✔ Website Request Starts Here (CSM)
- ✔ Unique Content Order (CSM assigns to Kamie)
Campaign Pages
- ❏ Request Blurbs for Hero Images-All Pages(Brittany)
- ❏ All Campaign Pages Developer Checklist Completed and Approved (Brittany assigns Jay Jay)
- ❏ Campaign Pages Audit (JayJay Assign to Auditor)
- ❏ Campaign Pages Delivery (Jay Jay Assigns to CSM)
- ✔ *Campaign Pages Request for Developer* (Brittanys Assigns to Developer once details are ready)*
Final Audit & Delivery
- ❏ Cross-check Developer Checklist (JayJay assign to Nolie)
- ❏ Cross-check Microsite Audit (JayJay assign to Auditor and inform Alyssa)
- ❏ Test all Gravity Forms (Alyssa assigns to JayJay after Lead sheet is set up)
- ❏ Trello Checklist + Connect Pop-ups (Alyssa assign to Isaac)
- ❏ Final Site Deliverable (Alyssa will assign the CSM when Client Ready)
- ❏ Email Delivered to Client (CSM)
Front Desk Support 1/5 completed
- ❏ Confirm Client has Access to Lead Sheet (CSM confirm)
- ❏ Front Desk Training Scheduled {Date} (CSM send to client)
- ❏ Set up High Level Automations (Emily)
- ❏ Secret Shop Request Template {Date} (CSM assign to Elizabeth after 30 days of ads live)
Archived to-do lists
SEO Checklist
- ❏ GBP (aka GMB) Access
- ❏ GBP (aka GMB) set-up
- ❏ Add Client to Ahrefs Dashboard
- ❏ Add Client to Bright Local
- ❏ Google Analytics Access