Spa Trouvé August 2020 Google Ads + Social Media Campaign
Hi Spa Trouvé Team,
How are things going and how is the weather treating you?
We had a chance to go over your marketing report this month.
Overall, you had 90 Facebook leads and 58 Google ads conversions which
is awesome. One of the areas we are a bit concerned about is the cost per
conversion and click. But that's normal based on the competition.
Also, your overall search impression share is at 32.45%. While that is
higher than
previous, it is still well below what we recommend. Generally, it is best
to strive for
a 70% to 95% search impression share. This is the percentage of people who
are seeing
your ads. The lower your budget, the less people who see it.
We can go over this and any other ideas on improving your results when you
get a chance.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 32.45%
coolsculpting salt lake: Ad Spend $2,488.60 / Impression Share 25.75%
coolsculpting orem: Ad Spend $2,488.80 / Impression Share 34.68%
coolsculpting draper: Ad Spend $2,499.89 / Impression Share 39.87%
coolsculpting highland: Ad Spend $2,498.23 / Impression Share 41.28%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $9,976
Total Conversions (Leads): 58
Average Cost Per Conversion: $169.39
Total Clicks: 1,112
Average Cost Per Click: $8.97
Search Impression Share: 32.45%
Facebook / Instagram Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $3,561.14
Total Conversions (Leads): 90
Average Cost Per Conversion: $39.57
Total Clicks: 11,826
Impressions: 316,038
Thanks and let us know if you have any questions or concerns.
How are things going and how is the weather treating you?
We had a chance to go over your marketing report this month.
Overall, you had 90 Facebook leads and 58 Google ads conversions which
is awesome. One of the areas we are a bit concerned about is the cost per
conversion and click. But that's normal based on the competition.
Also, your overall search impression share is at 32.45%. While that is
higher than
previous, it is still well below what we recommend. Generally, it is best
to strive for
a 70% to 95% search impression share. This is the percentage of people who
are seeing
your ads. The lower your budget, the less people who see it.
We can go over this and any other ideas on improving your results when you
get a chance.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 32.45%
coolsculpting salt lake: Ad Spend $2,488.60 / Impression Share 25.75%
coolsculpting orem: Ad Spend $2,488.80 / Impression Share 34.68%
coolsculpting draper: Ad Spend $2,499.89 / Impression Share 39.87%
coolsculpting highland: Ad Spend $2,498.23 / Impression Share 41.28%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $9,976
Total Conversions (Leads): 58
Average Cost Per Conversion: $169.39
Total Clicks: 1,112
Average Cost Per Click: $8.97
Search Impression Share: 32.45%
Facebook / Instagram Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $3,561.14
Total Conversions (Leads): 90
Average Cost Per Conversion: $39.57
Total Clicks: 11,826
Impressions: 316,038
Thanks and let us know if you have any questions or concerns.