Archived to-do lists

Digital Marketing Set Up

• ❏ Provide ad manager with all details and order campaigns
• ❏ Adwords: order ad copy for unique services
• ❏ Google Ads - Set up campaign 1
• ❏ Facebook / Instagram: Set up campaigns
• ❏ Create Facebook / Instagram ads creatives (if unique needed)

Front Desk Support

• ❏ Call Rail Login
• ❏ Lead Protocol & Script sent to client
• ❏ Front Desk Training
• ❏ Secret Shop Leads Test/Report

Final Checklist

• ❏ Make sure all pop ups and forms go to correct email IMPORTANT
• ❏ Complete Client Checklist on Trello
• ❏ Verify FInal URL for Google - FB ads

SEO Checklist

• ❏ Intro to Client/ Melissa
• ❏ Index only Pages, Post & Authors
• ❏ Verify site has Meta Descriptions on page
• ❏ Set up Google Search Console
• ❏ Add Client to Ahrefs Dashboard