Taiche Griffin Medical Services - www.taichegriffin.com - EC

CYNOSURE Deal - I Will wait for more info from Chris and Jenna.

Create Facebook/IG Ad creatives (if needed) - (CSM)

Assigned to
Brittany Redding, Digital Marketing Manager at Medstar Brittany R. Ivy Santiago, Creative Project Manager at Medstar Ivy S. Jayjay, Project Manager Jayjay
Notes
Brittany Redding, Digital Marketing Manager at Medstar Brittany Hannah, Client Success Manager at Medstar Hannah Not sure if any of this content is going to be useful in this drive. There are a few for laser hair removal but I'm not sure they follow the guidelines. Just keep me posted if I need to continue to hound her to provide me with more content: https://drive.google.com/drive/folders/1amLtmnIKPAsSSaKaTzAhVEP12XBhBRBC

Platform - Meta 
Service - Laser Hair Removal (Elite iQ)
Special - $99 *new client special (small or medium area only)
Reference site - https://www.taichegriffin.com/
Competitors Map (40 miles minimum): Spahana  
Design Notes, etc:

Platform - Meta 
Service - Body Sculpting (TempSure Firm)
Special - 50% off a package of 6
Reference site - https://www.taichegriffin.com/
Competitors Map (40 miles minimum): Spahana 
Design Notes, etc:


Resource: AD Copy Examples

--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct
9. Once approved - download all still images, videos, & check for ad copy. Then, provide the zip & ad copy in this task and reassign to Shane: 'Facebook / Instagram - Set up campaign'



Comments & Events

Alyssa Workman, Medstar
Emily, Medstar Emily  I know we are still waiting on unique media files, but maybe it is best we just get them started with our templates? Or do you forsee the client sending these over soon? Web development is likely to be completed by the end of next week. 
Emily, Medstar
Alyssa Workman, Medstar Alyssa  I just spoke with her. they are working on gathering all of the content. We need to use their content for the videos since we don't have any of our own to use for them tempsure firm
Alyssa Workman, Medstar
Emily, Medstar Emily  any update? 
Emily, Medstar
Alyssa Workman, Medstar Alyssa  we are going to use what we have for now 
Alyssa Workman, Medstar Sounds good!
Brittany Redding, Digital Marketing Manager at Medstar
Emily, Medstar Emily I checked it out. There is no body sculpting stuff and I think the laser hair removal is a little too close to the lady's you know what to pass the Meta police. I am working on another Tempsure firm video that we can use. Will drop stuff soon.

Hannah, Client Success Manager at Medstar Hannah I don't think you can use any of those videos for screenshots either so just task this out with what we have. 

Thanks everyone!
Emily, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  yeah that's what I thought. Let me know if we have enough of our own content or if I need to reach back out. Thanks! 
Ivonne Ackerman, Medstar
Hannah, Client Success Manager at Medstar Hannah Brittany Redding, Digital Marketing Manager at Medstar Brittany are these the only laser hair removal elite IQ graphics that we have?
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany can you please assign Kellie to make some and add them to the Q2 canva link. Let's not have that much text on the graphics. Also the video Elsa just did, let's have her do another version with Elite IQ and please change some captions to make it suitable for Elite IQ. 
Brittany Redding, Digital Marketing Manager at Medstar Tasked out!
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne  Added to my list! Thank you!
Ivonne Ackerman, Medstar thank u!
Roan Herrera, Graphic Designer
Ivonne Ackerman, Medstar
Jazzy Moore Jazzy  can you please take a look at this task and my final notes to Roan. How would we get the finals to the set up task for Shane. 
Roan Herrera, Graphic Designer
Hi, Ivonne Ackerman, Medstar Ivonne  I have the stills ready to zip for Elite IQ and Tempsure Firm. Just waiting for the video. FYI. Thanks!
Roan Herrera, Graphic Designer
Ivonne Ackerman, Medstar Ivonne  Got it. Waiting for the Elite IQ video. 
Alyssa Workman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany Ivonne Ackerman, Medstar Ivonne do we need ad copy for these? I see Elsa is just waiting for feedback on Elite IQ video in this task. We are ready to deliver these to ads team as soon as possible. 
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa here is ad copy. In the future we'll have a separate task for this right? And then Jay Jay will gather the ad copy and creatives and deliver to the final set up task?

Should I tag Jay Jay here:

Here is ad copy:

Tempsure Firm

Headline: Reveal Tighter, Smoother-Looking Skin!

✨Achieve your dream body with Tempsure Firm at Taiche Medical Aesthetics

Tone and firm loose, sagging skin.
Reduce cellulite, stretch marks, and wrinkles.
Stimulate collagen and elastin production for a youthful glow.

🎉 Exclusive Offer: Get 50% off a package of 6

Why Taiche Medical?

- We employ cutting-edge technology for effective, transformative, and long-lasting results.

- We pride ourselves on effective results for any treatment we provide. Look at our testimonials.

Experience full-body skin tightening at: tpmsaesthetics.com/body-sculpting

Elite IQ

Headline: $99 for Laser Hair Removal

Discover smooth, silky skin with the revolutionary Elite IQ Laser Hair Removal at 
tpmsaesthetics.com/laser-hair-removal.

Say goodbye to razors and hello to soft, velvety skin. Experience the smartest, most advanced laser hair removal technology. The innovative Skintel technology reads skin to find the perfect setting for every skin tone.

Benefits of Elite IQ:
- Smooth, silky skin
- Permanent hair reduction
- Suitable for all skin types
- Fast, convenient treatments
- No more nicks, cuts, or ingrown hairs
- Long-lasting results
- FDA-cleared
- No downtime

Say goodbye to endless waxing and shaving and book your appointment at the #1 medical spa and clinic. Enjoy a comfortable experience at our state-of-the-art facility with the safest, most effective, and most innovative technology.

For a limited time only! $99 for Laser Hair Removal. 
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne Ideally, yes. Alyssa Workman, Medstar Alyssa  Does Jayjay know about the Ad Copy sheet so she can check to see if we have ad copy?
Jayjay, Project Manager
Hi Brittany Redding, Digital Marketing Manager at Medstar Brittany , Ivonne Ackerman, Medstar Ivonne and Alyssa Workman, Medstar Alyssa  , I always check here once I received an Ads Setup task so all good. May I know if the above copy is final? Thanks!
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne lets touch base when we meet later today when we review Hubspot. My understanding is that Ivy would be delivering everything to JayJay from the separate tasks vs JayJay having to go collect/search for them since Ivy is overseeing the creative content tasks. Since Ivy hadn’t been involved in this task, I asked you and Brittany. I could have fetched it for this one but we have been writing more unique lately than I noticed. I wanted to be sure.

I’ll get JayJay the Meta AD Copy sheet and teach her how to update it for each client when I meet with her tomorrow. However, I want to be clear about when she should choose from our stock vs. looking for unique.

Jayjay, Project Manager Jayjay yes, this will be final, just be sure the correct client info is there and offer.  You can still set up the tasks for ads. I’ll assign the checklist in a few minutes. I am double-checking, I think the copy was all that we needed. 
Jayjay, Project Manager Got it 😊
Alyssa Workman, Medstar
Jayjay, Project Manager Jayjay yes- everything is final. Normally we would have the zip files ready for you. Would you please collect everything for this time with creatives and copy? Everything is good to go above. 
Jayjay, Project Manager On it 😊
Jayjay, Project Manager
Hi Alyssa Workman, Medstar Alyssa are we still waiting for something on the video here
Alyssa Workman, Medstar
Jayjay, Project Manager Jayjay , yes. I am thankful for your sharp eye. I was moving too quickly. We are waiting on the final video. Brittany Redding, Digital Marketing Manager at Medstar Brittany please let JayJay know as soon as this video is ready. Hopefully ready by tomorrow. This client is on week 8. 
Jayjay, Project Manager
I got you Alyssa Workman, Medstar Alyssa  😉 So I'll be on standby for the final video? 
Alyssa Workman, Medstar Yes, thx!
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa  yes, Ivy will come up with the ad copy and deliver everything to JayJay. 
Alyssa Workman, Medstar Thx!
Jayjay, Project Manager Awesome! 😊
Ivonne Ackerman, Medstar
Ivy Santiago, Creative Project Manager at Medstar Ivy  will drop video when ready. 
Brittany Redding, Digital Marketing Manager at Medstar
Alyssa Workman, Medstar Alyssa Jayjay, Project Manager Jayjay  I updated the task notes with the final Elite IQ video we were waiting on. This is ready to go to the ads set up task
Emily, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  so do you want me to drop the creatives or is that now Jayjays responsibility?
Brittany Redding, Digital Marketing Manager at Medstar
Emily, Medstar Emily  I went ahead and passed these over. Thanks everyone!
Emily, Medstar thank you!!
Brittany Redding, Digital Marketing Manager at Medstar
Brittany Redding completed this to-do.