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Tersa Oral and Facial Surgery - www.tersaoralandfacial.com - Katharine

Prepaid CYNOSure Client -
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarJudi Vallano, Medstar +1 others
From the list: Digital Marketing Campaigns & Set Up

✔ New Facebook / Instagram creatives

Hector M. added this on
Completed by Brittany R.
Assigned to
Brittany Redding, Digital Marketing Manager at Medstar Brittany R. Hannah, Client Success Manager at Medstar Hannah Jayjay, Project Manager Jayjay
Due on
Notes
Platform - Meta 
Service - Botox 
Budget - $1250
Special - $$50 Off New Client Special
Targeting -  10 Mile Radius
Landing Page - 
Facebook ID:
Facebook Page:
Competitors:
Notes, etc:
Ivonne wanted me to get the creatives started while we are finalizing an offer with the client! 
IMG_6078.MOV 11.7 MB • Download
IMG_8856.MOV 13.6 MB • Download
IMG_8857.MOV 4.51 MB • Download
IMG_8858.MOV 5.45 MB • Download

--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct
9. Once approved - download all still images, videos, & check for ad copy. Then, provide the zip & ad copy in this task and reassign to Shane: 'Facebook / Instagram - Set up campaign'

Comments & Events

Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
  Katharine A., CSM at Medstar Katharine   Please tag and assign me in the future. I somehow missed this. However, we can't use these creatives because they show a needle and that's a big no no for Meta. Does the client have anywhere he is marking the face? We like to use videos where people are squinting, scrunching up their nose, or raising their eyebrows while the doctor marks where the Botox will go. If not, we will have to use our own creatives. Let me know!
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Brittany Redding rescheduled this to-do
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Katharine A., CSM at Medstar Katharine A., CSM
Brittany Redding, Digital Marketing Manager at Medstar Brittany  Checking with the client! Thank you 
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
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Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Ivy Santiago, Creative Project Manager at Medstar Ivy  Can you use the two videos without needles above to make creatives for this client? If you can get some screenshots from the videos, those would be good for stills too. 
Ivy Santiago, Creative Project Manager at Medstar will do thank u!
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Ivy Santiago, Creative Project Manager at Medstar Ivy Santiago, Creative Project Manager
Brittany Redding, Digital Marketing Manager at Medstar Brittany Katharine A., CSM at Medstar Katharine  Hi! Any chance we could get a few more videos from the client at some point? I have tasked out two very short variations with these you provided but would like to see more variety as these are too similar. Let me know thank you!
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Ivy Santiago, Creative Project Manager at Medstar Ivy Santiago, Creative Project Manager
Brittany Redding, Digital Marketing Manager at Medstar Brittany Katharine A., CSM at Medstar Katharine  can you confirm if there is a promo for this one? 
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Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Katharine A., CSM at Medstar Katharine  Retagging you. Can you confirm the offer?
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Katharine A., CSM at Medstar Katharine A., CSM
Ivy Santiago, Creative Project Manager at Medstar Ivy Brittany Redding, Digital Marketing Manager at Medstar Brittany  $50 Off New Client Special for your Botox services
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Ivy Santiago, Creative Project Manager at Medstar Ivy Santiago, Creative Project Manager
Hi Brittany Redding, Digital Marketing Manager at Medstar Brittany new ad creatives here. Let me know if you need anything else for this one!

Tersa.zip 160 MB • Download
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Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Ivy Santiago, Creative Project Manager at Medstar Ivy  Can you update the zip or have Roan do it?
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Ivonne Ackerman, Medstar Ivonne Ackerman
Roan Herrera, Graphic Designer Roan  can you update the zip folder and replace this creative?
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Brittany Redding rescheduled this to-do
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Jayjay, Project Manager Jayjay, Project Manager
Hi Brittany Redding, Digital Marketing Manager at Medstar Brittany  , may I please have the Ad copy that we will use here? Thanks!
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Ivonne Ackerman, Medstar Ivonne Ackerman
Hannah, Client Success Manager at Medstar Hannah  can you please come up with new botox ad copy in the new format?
Hannah, Client Success Manager at Medstar Yep. On it!
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Hannah, Client Success Manager at Medstar Hannah, Client Success Manager
Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany - Here you go. Let me know if you have any feedback!

Headline: Discover the Secret to Ageless Beauty!

✨Reverse and prevent aging with Botox at Tersa Aesthetics and Spa.
  • Erase fine lines and wrinkles.
  • Improve crow’s feet, frown lines, dimpled chin, and gummy smile.
  • Experience natural-looking results in as little as 24 hours, with full results in 30 days.
🎉 Special Introductory Offer: $50 OFF!

Why Tersa Aesthetics and Spa?
  • We are a top-rated medspa in Lutz, FL. 
  • We are committed to providing quality services to help you reach your aesthetic goals. 
  • We employ cutting-edge technology for effective, transformative, and long-lasting results.
Restore a youthful appearance today at: www.adoreyourface.com/botox
Ivonne Ackerman, Medstar thank u!
Notified 8 people
Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Hannah, Client Success Manager at Medstar Hannah Looks great. Please add it to the sheet.

Jayjay, Project Manager Jayjay  Please use the ad copy that Hannah dropped above. Thank you!
Hannah, Client Success Manager at Medstar Done!
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Ivonne Ackerman, Medstar Ivonne Ackerman
Jayjay, Project Manager Jayjay the only change to what Hannah dropped above is the headline:

HEADLINE: $50 OFF Botox - the secret to anti-aging
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Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Jayjay, Project Manager Jayjay To avoid confusion, here is everything you need for Shane. Please let me know if you have any questions. Thank you! Please tag me in the task so I can double-check. I know that Alyssa just taught you how to do new campaign tasks. Thanks for all your help!

Tersa.zip 160 MB • Download


Can you please set up a task for Shane?

https://adoreyourface.com/botox/
https://adoreyourface.com/c/botox/

Headline: $50 OFF Botox - the secret to anti-aging

✨Reverse and prevent aging with Botox at Tersa Aesthetics and Spa.
  • Erase fine lines and wrinkles.
  • Improve crow’s feet, frown lines, dimpled chin, and gummy smile.
  • Experience natural-looking results in as little as 24 hours, with full results in 30 days.
🎉 Special Introductory Offer: $50 OFF!

Why Tersa Aesthetics and Spa?
  • We are a top-rated medspa in Lutz, FL. 
  • We are committed to providing quality services to help you reach your aesthetic goals. 
  • We employ cutting-edge technology for effective, transformative, and long-lasting results.
Restore a youthful appearance today at: www.adoreyourface.com/botox
Jayjay, Project Manager Got it 😊
Jayjay, Project Manager Thank you! 🙏
Notified 8 people
Brittany Redding, Digital Marketing Manager at Medstar
Brittany Redding completed this to-do.