The Medspa MD - Delamar -

https://www.themedspamd.com

Do an additional audit

Assigned to
Shane Quast, Medstar Shane Q.
Notes
Hey Shane Quast, Medstar Shane  
We need you to do an additional audit on Delamar to find out what is going on with them. 
Thanks. 

Comments & Events

Shane Quast, Medstar
On my list. 
Shane Quast, Medstar
Double checked everything on this account. A significant difference last 30 days versus 30 days prior is that calls dropped from 5 to 0. I continue to remain concerned about how accurately (and consistently) CallRail is reporting calls. I double checked the integration and it looks right to me. 

I made some other minor changes to bid strategies. I will keep an eye on it and see what else can be done. 
Shane Quast, Medstar
Shane Quast completed this to-do.
Hector Mota, Operations Manager at Medstar
Thank you Shane. 
I will take a closer look at their callrail to make sure that all is well on that front. 
BTW, I found 2 errors on Shore Medical Google ads.. I just tagged you. 
Chris Zelig, Medstar
We had the domain change. Is there anything else you can think of? The report was bad enough I did not even want to send it to the client. Isaac Klausnser, Medstar Isaac can you check the website speed on this and make sure it is fast as possible.
Shane Quast, Medstar Shane  - if there is anything else you can check or do please let me know

Chris,
 
Attached is the report for Google Ads for last month.
 
Google Ads Account Summary:
(Spent / Conversions / CPA)
$2,429 / 4 / $607.37
 
Notes on Google Ads:
  • Ad spend was just below budget for September.
  • Month/month we see a huge decrease in performance. However, conversion tracking was down for part of the month due to the domain change.
  • This account converts significantly worse than other clients. I have double checked and the pixels are firing properly. There is something about the audience and/or the website that impact performance greatly.
 
Let me know if there are any questions.
 
-Shane
Hector Mota, Operations Manager at Medstar
Chris Zelig, Medstar Chris so I began to check on CallRail to see if I found anything amiss.
I tested the following landing pages -
https://www.shoremedaesthetics.com/botox/  = this one is fine.
https://www.shoremedaesthetics.com/coolsculpting/ = this one is fine.
https://www.shoremedaesthetics.com/juvederm-voluma/ - this one is fine.

However, this one is a problem -https://www.shoremedaesthetics.com/smartlipo/  - since it doesn't exist.
When you enter that URL you are sent to this one = https://www.shoremedaesthetics.com/c/smartlipo/

This one is also a problem = https://www.shoremedaesthetics.com/emsculpt-babylon/  - I got a 404.
I had to change it to this one https://www.shoremedaesthetics.com/emsculpt-long-island/
--
The pages are all good. But as I reported before, THE NUMBER is NOT CHANGING on any of them.
Don't know if that may make a difference.
Shane Quast, Medstar
This is a conversion issue. Last 30 days versus 30 days prior conversion rate is down 72%. Average CPC has been consistent. 

I think we did lose a few days of conversion tracking during the domain change which would have impacted the numbers from last month. 

I haven't tracked a single phone call in 27 days either. We're 100% positive the number is changing? 
Chris Zelig, Medstar
Isaac Klausnser, Medstar Isaac - please add the Phone Number Buttons below the forms like we did on this page http://lux.mysculpt.net/coolsculpting/ do not add text button only

Call to Book: (860) 805-6385

Hector Mota, Operations Manager at Medstar Hector  - verify the number changes once we do this. 
Hector Mota, Operations Manager at Medstar
I have already fixed this issue. Numbers are changing. 
Verified that calls are being recorded by Callrail. 
Isaac Klausnser, Medstar
Chris Zelig, Medstar Chris - UPDATED
Chris Zelig, Medstar
Isaac Klausnser, Medstar Isaac  - i dont see it working on mobile 
Isaac Klausnser, Medstar
Chris Zelig, Medstar Chris - Are you referring to "call to book" button here? If so. I just checked and it's working fine on my end.

Chris Zelig, Medstar
Ok for some reason I didnt see it