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| Nicol R. |
Updating for team - Sarah has been given ad account access. We're waiting for her to update CC on her end or, send us CC info for us to update on our end.
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| Hector M. |
Shane, she paused the ads on Meta anyways.. for now...
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| Hector M. |
I will let Nicol deal with her and her payment issues.
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| Hector M. |
She presently has a $1.2K balance on Facebook and a $700.00 balance on google ads.
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| Hector M. |
The last time that I made a direct payment for this client, I got cursed out for my troubles.
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| Shane Q. |
Meta has an unpaid balance. I can't publish any changes.
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| Hector M. |
I sent Sarah an email and CC you on it
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| Hector M. |
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| Hector M. |
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| Shane Q. |
Oh man, that's a good time.
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| Hector M. |
I got cursed out by the client for my troubles though... 😱
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| Hector M. |
Shane, we added a Checking account to it so that should fix the recurring payment method issue...
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| Shane Q. |
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| Ivonne A. |
done
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| Brittany R. |
done!
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| Nicol R. |
Hi All, please reply "going" to this upcoming event for The Studio Med Spa and help our client get FB love! https://www.facebook.com/events/901212150943189/?acontext=%7B%22ref%22%3A%2252%22%2C%22action_history%22%3A%22[%7B%5C%22surface%5C%22%3A%5C%22share_link%5C%22%2C%5C%22mechanism%5C%22%3A%5C%22share_link%5C%22%2C%5C%22extra_data%5C%22%3A%7B%5C%22invite_link_id%5C%22%3A274446158491426%7D%7D]%22%7D
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| Nicol R. |
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| Hector M. |
I got an email from Sarah, she said funds were added. I went into The Studio Medspa 225-251-5356 Google ads and made a direct payment.. it went through.. ads are back up and running again.
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| Hector M. |
FYI.. this has been going on for more than a year now...
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| Hector M. |
the problem is that Google makes automatic charges once the threshold is reached.. we have no control of when that is...
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| Hector M. |
Good morning Nicol..
She mentioned that to me. |
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| Nicol R. |
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| Hector M. |
2nd payment did not go through....
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| Hector M. |
Ads off again due to payment issue... again I had to make 2 direct $500 payments.
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| Hector M. |
I made a 2nd $500 direct payment and it also went through. I managed to get the Google ads back on...
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| Hector M. |
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| Vania J. |
they owe us an invoice too. I wonder what's up?
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| whitney.zelig@gmail.com |
on google ads
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| whitney.zelig@gmail.com |
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| Shane Q. |
🙌
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| whitney.zelig@gmail.com |
nice work super H
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| Hector M. |
I am working to complete the process and to see if I can get their FB ads on as well
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| Hector M. |
Good news. I managed to get this client's Google ads back up and running..
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| Hector M. |
Good morning
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| Hector M. |
I got you..
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| Hector M. |
I also called her on Friday and left a voice mail.. no one picked up..
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| whitney.zelig@gmail.com |
Okay just keep following up with her you can copy me on it
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| Hector M. |
She never responded.
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| Hector M. |
I have already emailed Sarah.. Not only about the Google ads issue, but also a payment issue on Facebook.
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| Hector M. |
Hello and Happy Sunday to you both
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| Hector M. |
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| whitney.zelig@gmail.com |
yes please
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| Sydney M. |
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| Hector M. |
Good morning team.
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| Hector M. |
Please allow at least 24 hours before I can catch up to most things though... thank you.
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| Hector M. |
I love that you guys missed me... it made my day... I am back now....
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| Shane Q. |
When is he back?
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| whitney.zelig@gmail.com |
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| whitney.zelig@gmail.com |
No haha.. they are paused..should they be running? i cannot find notes for when we paused them
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| Shane Q. |
Like, does the client want it, or are you asking my opinion?
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| Sydney M. |
😂
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| whitney.zelig@gmail.com |
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| Shane Q. |
Summer is slow slow slow for a lot of these services.
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| Sydney M. |
Thank you!
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| Shane Q. |
Everything is fine. I think it's memorial day weekend
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| Sydney M. |
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| Hector M. |
Good morning Whitney.. thank you....
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| whitney.zelig@gmail.com |
Thanks hector you are the bestest ever
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| Hector M. |
--- Update ---
So I logged into the account directly since I created this one for them. I went ahead and added another form of payment, made it primary, then saved.. Then I made the new form of payment primary, removed the other one. Then I added the old form of payment again, as primary, removed the new card... the issue has now been fixed... ((((( Until they miss several auto payments again ))))) |
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| Hector M. |
hope that makes sense.
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| Hector M. |
If we have payment access to the clients, I can get rid of the notices. But I would not worry about this for now... The payments are going through. When they stop - like Fiorillo - then we can reach out to the client
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| Hector M. |
Each morning I go into these accounts and I make direct payments if it does not go through. The only one that really needs a new form of payment is Dr. Fiorillo.. the others, the message comes on when automatic payments fail....
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| Hector M. |
Good morning
This payment issue has been going on for a few weeks now. This is going on with 5 clients right now - Dr. Fiorillo, The Studio Medsap, Pelle, Laser Doc and Health First. |
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| whitney.zelig@gmail.com |
super
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| Sydney M. |
Hey team, any idea whats going on with the payments here?
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| Sydney M. |
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| Vania J. |
😂^^
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| Alyssa W. |
🤘 On it like a bonnet!
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| Hector M. |
Hey Alyssa, I saw your message, right at the same time I posted mine on the task. Thank you.. great minds think alike..
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| Alyssa W. |
Good morning Hector. Yes, I did, I just followed up about it, the number being changed as a higher priority.
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| Hector M. |
Alyssa, good morning. Did you task this out for the mobile version phone number? I am still not seeing it...
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| Shane Q. |
👍
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| whitney.zelig@gmail.com |
thanks team
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| Alyssa W. |
Oh gosh. Okay I will get this tasked out. |
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| Shane Q. |
No phone number, no form, no value prop, no offer
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| Shane Q. |
It just stands no chance of converting
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| Shane Q. |
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| Shane Q. |
Look at the way this site renders on mobile
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| Alyssa W. |
Thats compared to $375 in the last 14 days. Both high numbers
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| Alyssa W. |
The coolsculpting ads on Google are showing to be converting at $1196.81/conversion in the past 7 days just making sure this is made aware. Is there anything that can be done?
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| Hector M. |
Most people have trouble figuring out the percentage off anything. If you tell most of them I will give you $200 from the $1,000 price... or 25% off... most will choose the $200 off. Even though 25% off equals to $250 discount.
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| whitney.zelig@gmail.com |
okay
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| Shane Q. |
I'll defer to Hector on this one. It makes no difference to me.
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| Hector M. |
Well the $1,000 off pop up was doing much better, converting much higher. I am not sure why they turned it off and left only the 25% off on... and as primary..
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| whitney.zelig@gmail.com |
Okay so do you prefer we stick to one offer then
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| Shane Q. |
There is no statistically significant difference in the performance of those two offers at any volume. We've tested extensively across all accounts.
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| Hector M. |
From what I see, the $1,000 off is doing much better.
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| whitney.zelig@gmail.com |
We would like to keep offer consistent
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| Alyssa W. |
Hey
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| Shane Q. |
👍
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| Hector M. |
Shane, good morning. |
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| Shane Q. |
👍
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| Hector M. |
I will have the team update them now. |
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| Shane Q. |
It can be in that format or just with dashes. It just needs to be consistent in every location of the site.
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| Hector M. |
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| whitney.zelig@gmail.com |
Oh good to know.
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| Shane Q. |
I cannot tracking anything w/ either CallRail or Google if the phone number formatting is inconsistent. There Is a - after the ) in the right column
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| whitney.zelig@gmail.com |
can we take off call rail and set up google tracking?
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| Hector M. |
Shane what do you mean by inconsistent formatting? |
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| Shane Q. |
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| Shane Q. |
Inconsistent phone number formatting is breaking call tracking
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| Hector M. |
Shane, the only page coming up on Google is https://thestudiomedspa.com/services/ |
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| Shane Q. |
I removed the dynamic ads from this account but still having approval issues. I think that PRP is still somewhere on the site.
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| Isaac K. |
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| Shane Q. |
🤘
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| whitney.zelig@gmail.com |
yes please
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| whitney.zelig@gmail.com |
also
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| Shane Q. |
ok. And I can launch?
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| whitney.zelig@gmail.com |
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| Shane Q. |
Am I good to go?
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| Hector M. |
This has been proofread and it looks good. |
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| whitney.zelig@gmail.com |
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| Shane Q. |
<HEADLINE> [Free Consultation] Discover The Skin That Turns Heads |
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| Shane Q. |
Version 2
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| Shane Q. |
<HEADLINE> Say Goodbye To Shaving in 2021 |
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| Shane Q. |
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| Shane Q. |
👍
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| Hector M. |
Shane, Whitney, |
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| Shane Q. |
I think the biggest question we have to answer is, what do we do with clients that have a high overlap? If we don't take a solid approach to this, we're driving up the cost for all of them unnecessarily.
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| whitney.zelig@gmail.com |
I love your messages Shane I always learn so much. We are working on creating a more valuable landing page for all clients, keep your eye out. As far as the other stuff, I am kind of confused. But I trust you to make a decision that is correct for us. What else do you need from me besides getting the landing pages more converting?
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| Shane Q. |
*** The end ***
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| Shane Q. |
But look at the search terms and conversions for Studio (last one). They literally have no conversions for anyone searching for anything related to "Coolsculpting." If these terms aren't converting, our hands are tied as to what else we can do to improve the account by just messing with Google Ads.
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| Shane Q. |
This is a screen shot that shows popular search terms for each of our Denver locations. This is what users actually typed into Google that produced a click. The traffic quality is incredibly high.
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| Shane Q. |
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| Shane Q. |
We also have some major issues with our landing page conversion rates
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| Shane Q. |
I think we might also have a third problem in Denver that they're locking down again.
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| Shane Q. |
2nd is the Merkeva issue. I'm very concerned at some point he is going to get smart enough to test our account structure, which will absolutely destroy his and is the only competitive advantage we have at the moment.
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| Shane Q. |
So we have 2 problems, First is that we're driving up the cost of traffic for our own clients by bidding against one another. The only way to prevent this is to restrict the geographic radius, but that's very difficult as these locations are only a few miles from one another.
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| Shane Q. |
Always Beautiful has a 43% overlap with AOB as well but we are outranking them. You can see the screenshot. Our ad is very similar to theirs, but we know their LP converts much better than ours. I don't expect we'll be able to continue outranking them for long.
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| Shane Q. |
See the screenshot to show how AOB's ad renders above Hollywood Body's ad. How are they getting away with a $1200 discount? They also spend some of the ad spend selling that AOB is the best place to get the service done, see "Our Rock-Star Team." This is a weakness of our landing pages.
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| Shane Q. |
^^ This is a screenshot that shows how much overlap multiple accounts of ours have. Studio Medspa competes with both Always Beautiful and Hollywood Body ~25% of the time. Hollywood body is getting killed by AOB. They have a 61% overlap rate, meaning their ads show together more than 1/2 the time.
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| Shane Q. |
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| Shane Q. |
The primary problem is that Merkeva took over AOB, which overlaps with all of our accounts. Their LP converts so much better than ours that they are able to be much more aggressive with their bids and outrank us consistently.
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| Shane Q. |
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| Hector M. |
Okay Shane. |
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| Shane Q. |
I tested them as well. Something is really wrong though. No other explanation for a CPA of >$1000. I paused the ads until we can figure this out
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| Hector M. | ||
| Hector M. |
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| Hector M. |
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| Shane Q. |
I'm not sure. I have tested it and it seems to work. But there is something going on here for sure
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| whitney.zelig@gmail.com |
Oh no would
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| Shane Q. |
This is more than that. Last 30 days they only have 1 lead at a $1446 CPA.
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| Hector M. |
It seems every client is having issues during this time of the year Shane. |
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| Shane Q. |
We're still having a ton of conversion tracking issues w/ this account. Does anyone have any insight that might help?
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| Shane Q. |
👍
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| Hector M. |
BTW, the rest of the URLS that are appearing are events that have since passed. |
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| Hector M. |
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| Hector M. |
Shane, let me investigate now.. thanks.
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| Shane Q. |
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| Shane Q. |
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| Hector M. |
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| Hector M. |
But I am seeing 2 tags not firing.
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| Hector M. |
I just did a preview mode on the cs page and pop up.. It worked for me..
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| Hector M. |
Shane, good morning...
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| Shane Q. |
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| Hector M. |
Both GTM and GA have been added to the https://thestudiomedsp.wpengine.com
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| Hector M. |
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| Hector M. |
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| Shane Q. |
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| Hector M. |
Hectgor? LOL... |
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| whitney.zelig@gmail.com |
I've been trying- maybe you can give her a call hectgor?
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| Shane Q. |
let's gain access to it
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| Hector M. |
They have a GTM-M2QXNNP... |
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| Hector M. |
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| whitney.zelig@gmail.com |
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| Shane Q. |
Let me know when we have GTM set up for the client please.
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