Meeting Caitlin (new in-house marketer)

3/23/23
11:20 AM PM
Whitney, Caitlin, Nicol

Summary:
- task out changing link to new POS booking system. Found on home page, about page, etc.

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C - We have switched to new POS and it has an entirely new booking platform and website currently has a big “book now” with wrong booking link.

W - e mail me the booking link

C- Jenodi. I sent it on the 22nd at 11:30. I know how to work around in Wordpress but I can’t edit this particularly. edit the main one ppl click on. 

W - nicol, task it out and make sure any links and internal pages are changed to this and task Jonnamae. If she needs help ask Issac. 

Sorry for missing that. 

W- how many years have you been a FB advertiser?

C - Since 2013

W- you assume the risk. If I have to retrieve an ad account I’m happy to help. What do you see as a 

C- no more than $50-$100/mo. max is what I’m used to. We didn’t even need to utilize all of that. 

W- Boost is a scam w/ FB.

C- $1000 is outrageous to me. I’ve see $300 a year to 1 million without any of that. There are some really great standard marketing tips and tricks and consistency you can accomplish a lot. The whole ad thing is the bottom of my priority totem pole rn. We now are utilizing two separate booking platforms b/c coming in on pro and jenodi. Goal is to refine site and eventually re-vamp the site but that’s a later convo.

W- as long as campaign pages stay the way they are b/c they are set for conversions. But yes, revamp for sure! Boost as much as you want but if you get your whole ad account b/c meta is a nightmare I can help but it might be at a fee. You don’t need to boost.  I’ve been telling clients to do this and they get so many views on tis Tok, look up docere medspa and admire aesthetics they do asmr with it. It’s kinda gross but interesting it’s been getting a lot of view. Just an idea to test out. It’s hilarious.

C - *pause* silence* coughs

W- we’re going to send the link. Let me see if we are doing FB ads. 

C - if you go to studiomedspa.com you see 3 buttons. I editing 2 of those, but it’s the menu button that needs to be updated. On contact page there’s a book now. 

W- I’ll have my developer comb through it. 

 C- another I just found on about page 

W- gotcha. What spa when up to 1 million dollars. 

C- facility in Georgia that I worked at for 4 years. 

W - can’t wait to see your ig posts!

C- thank you! Bringing in new energy to whole facility and online presence. 

W - writing blogs?

C- not yet. Might come later. Lots of new things, new pos. New clients, products. skincare. Taking it one thing at a time. See how it evolve. 

W - sounds good. Keep me posted! Happy to help you in any way!

C - thank you!