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The Studio Medspa - www.thestudiomedspa.com- NR

This is for a client who already has a website = Campaign Set- Up Service, Campaign Management Service, Website Optimization, Optimize CoolSculpting page • Client Success Manager: Sydney
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarJudi Vallano, Medstar +1 others
Posted by Nicol Razon ·

SS + NR call

May 31, 2023
8:30 am - 9 am MT
Sarah Stillman + Nicol Razon

Action items:

  1. Event Planning:
    • Convert the "Girls Night Out" event into a sales-focused event with CoolSculpting promotions and discounts.
    • Use the existing invites and rebrand them to reflect the CoolSculpting event.
    • Plan an all-day open house event with free consultations and special offers for June 16, 2023
  2. Marketing and Promotion:
    • Develop marketing materials and content to promote the CoolSculpting event and offerings.
    • Highlight the event on the website, social media channels, and separate Facebook ads for medical facials. (??? in the future?)
    • Emphasize the benefits of medical facials, diamond glow facials, and microneedling on the website homepage.
    • Update website content to improve search engine optimization (SEO) and enhance educational content.
  3. Giveaways and Promotions:
    • Raffle off a free CoolSculpting treatment valued at $4,000 during the event.
    • Consider additional giveaways, such as diamond glow facials or other treatments, totaling $10,000 in value.
    • Create a numbered list of the giveaways and provide it to the author for reference.
  4. Staffing and Services:
    • Focus on the services currently available, such as facials and laser treatments, with the esthetician.
    • While waiting for the right person to fill the injector role, put marketing efforts for injectables on hold.
    • Consider advertising buy 2 get 1 free deals on waxing and other available services during the event.
  5. Website Updates:
    • Make immediate changes to the website, removing services that are not currently available: botox, dermal fillers, plasma facial, eyelash
    • Implement a 20% discount site-wide for Michelle's services (esthetician). not able to be combined with any other offers
    • Keep the CoolSculpting offer at 50% off for 8+ treatments.
    • Ensure consistency in social media efforts and maintain regular posting schedules.
  6. SEO and Content Strategy:
    • Focus on improving SEO and content strategy to increase visibility and attract more targeted traffic.
    • Incorporate strategic keywords related to medical facials, diamond glow facials, and other available treatments.
    • Explore the inclusion of hydrafacial as an additional treatment to promote on the website.
  7. Rebranding and Reinventing:
    • Lead with medical facials on the front page of the website to reposition the brand.
    • Consider a separate Facebook ad campaign to highlight the medical facials and target the relevant audience.
  8. Consistent Communication:
    • Maintain consistent communication with Michelle, ensuring she is busy and satisfied with her workload.
    • Prioritize CoolSculpting as a revenue driver to help sustain and grow the business.


Call notes: 
[1]
1. had to fire whole staff for stealing. mid-year event: sales event, cocktail, open house, discounts, make 20 grand in the hours of the party. let her staff go, but has invites printed already "girls night out"
[Author] N R

[2]
can use those invites but turn it into a cs event to use get the money
[Author] N R

[3]
once decide what to do must "register" but they are a complete bust.
[Author] N R

[4]
with our help a better turn-out. all day open house w/ free consults. raffle off free treatment which is a 4000 value. might as well do it all day.
[Author] N R

[5]
1. free consults 2. educational period, 3. raffle off a couple of things, diamond glows. can't do any injectables. b/c no person to do them. 4. discounts on tox and buy 2 get 1 free but.... will ppl show still do a pre-sale.  we usually do more than 10K so 10K is a good number. 
[Author] N R

[6]
my clients will know what raffles and discounts will look like. 
[Author] N R

[7]
feeling neglected. CS has changed, but i'm loosing money, we are doing the same thing... tell me if the industry is changing, what's new, what's working where. I can't be in charge b/c i do'nt know. "seo bad, content bad," if it's bad, tell me!
[Author] N R

[8]
I lost my entire staff and am starting over. 
[Author] N R

[9]
open to doing anything
[Author] N R

[10]
not fixed on anyting. nothing on the site i love. i just need it to be searchable educational and good.
[Author] N R

[11]
I lost 100 of thousands of dollars. i'm barely keeping the biz open w/ 1 esthetician, i need CS to pay the bills. 
[Author] N R

[12]
I CAN CS. i need that to pay the bills. 
[Author] N R

[13]
waiting for the right person in an injector.
[Author] N R

[14]
no marketing for injectables right now.
[Author] N R

[15]
as soon as i find my amazing injector i'll blast out amazing discounts
[Author] N R

[16]
CS pays the bills. esthetician is doing facials and lasers, can't do a lot in the summer. 
[Author] N R

[17]
flexible ad on site for HER services, diamond and microneedling. some laser 
[Author] N R

[18]
buy 2 get 1 free at event but also advertise that 33% off. waxing etc
[Author] N R

[19]
80% is for botox, that will go down but i will do what i have to do.
[Author] N R

[20]
have to be so smart and strategic. keep michelle busy and happy, and then CS.
[Author] N R

[21]
- start pulling what's not currently available. just hide it. 
[Author] N R

[22]
- site wide for michelle is 20% of
[Author] N R

[23]
- CS 50% with 8+ treatements
[Author] N R

[24]
we come up w/ CS but am not coming up with other stuff on seraches so SEO is super important. 
[Author] N R

[25]
take off plasma vampire
[Author] N R

[26]
no lashes
[Author] N R

[27]
no b12
[Author] N R

[28]
KEEP b12
[Author] N R

[29]
diamond glow is best facial and expensive but no one knows what that is. 
[Author] N R

[30]
get hydrafacial in there. amazing treatement but no one knows about it. i haven't seen or heard anyting in my market for a "race" 
[Author] N R

[31]
front page make it CS. but it's dying. must re-invent. lead w/ more medical facials. seperate facebook ad for it. 
[Author] N R

[32]
1. home 2. diamond 3. ?
[Author] N R

[33]
3. micro
[Author] N R

[34]
include #2 and #3 on home page
[Author] N R

[35]
consitancy w/ social media. 
[Author] N R

[36]
10K in giveaways - number list. will send me list
[Author] N R

[37]
send me the giveaways - 
[Author] N R

[38]
we'll few change immediately 
[Author] N R