Thrive Med Spa - Liz Fandel - www.thrivemedspa.org - NR

Website Design & Development * Digital Marketing Set Up * Digital Marketing Monthly Management Service *

New META ads creatives -Semaglutide

Assigned to
Brittany Redding, Digital Marketing Manager at Medstar Brittany R. Hannah, Client Success Manager at Medstar Hannah
Due on
Notes
Brittany Redding, Digital Marketing Manager at Medstar Brittany   Hannah, Client Success Manager at Medstar Hannah  

Platform -Meta 
Service - Semaglutide 
Location - BASKING RIDGE, NJ 
Budget - $ 1000 /mo
Special - Free B Lean IV Therapy Drip $275 Value
Targeting -  8-10 miles
Landing Page - https://thrivemedspa.org/semaglutide/
Facebook Client Business Page: https://www.facebook.com/ThriveMedSpaNJ
Facebook ads ID: Medstar clients
Competitors: HERITAGE
Notes, etc: please have the creative list information about Semaglutide. This is a market that needs a bit of education around this medicine. They also cater to a slightly older demographic. The B Lean IV Drip is paired to help with weight loss.  This will require copy around it. Here is a (competitor's) page that has good, direct info on the B Lean IV Drip as it pertains to helping w/ weight loss goals. 

Creatives:

Comments & Events

Brittany Redding, Digital Marketing Manager at Medstar
Hannah, Client Success Manager at Medstar Hannah  Please choose stills that list the benefits so people know what Semaglutide does. Use the ones that say "weight loss injection." Their competitor isn't running Semaglutide ads, so we are good to choose the best ones with the most information. Please also work on some ad copy that includes information about the B Lean IV Drip. Thank you!
Nicol Razon, Medstar TY!
Hannah, Client Success Manager at Medstar
Nicol Razon, Medstar Nicol - I have tasked Roan to update the Semaglutide graphics with this promo. I will drop them once I have them.

Brittany Redding, Digital Marketing Manager at Medstar Brittany - Here is the Meta Copy I have created. Let me know your feedback.
 
Meta Ad Copy
Headline - FREE Drip IV with Weight Loss Treatment

Lose weight without feeling hungry at www.thrivemedspa.org. 

Weight loss injections are a simple, once-weekly treatment option for weight management. Decrease appetite, boost metabolism, and shed stubborn pounds.
 
Benefits of B-Lean IV Treatment in Your Weight Loss Journey:
✓ Convert fat into energy
✓ Increase hydration
✓ Improve blood flow + circulation
✓ Enhance sleep quality
✓ Gain essential vitamins and minerals

Start your weight loss journey today & get a FREE B-Lean IV Therapy Drip ($275 value). 
Nicol Razon, Medstar GREAT. TY!
Nicol Razon, Medstar
Hannah, Client Success Manager at Medstar Hannah   is it advised to put the value "($275 value)" sooner in copy? Truly asking your opinion. TY!
Hannah, Client Success Manager at Medstar
Nicol Razon, Medstar Nicol - We normally have the promo at the beginning and the end. I would add it in the headline too but there is a character limit. I think as far as flow goes, the promo looks best where it is but I could do some finessing and move it if you'd like.
Nicol Razon, Medstar Up to you!
Brittany Redding, Digital Marketing Manager at Medstar
Hannah, Client Success Manager at Medstar Hannah  For the last sentence, it implies that they get the free IV drip by just learning more. Can you make it more clear that they get it when they start the weight loss program at Thrive?
Hannah, Client Success Manager at Medstar Updated!
Brittany Redding, Digital Marketing Manager at Medstar
Hannah, Client Success Manager at Medstar Hannah I also think we should update this sentence

Decrease appetite, boost metabolism, and improve overall confidence.

to something more like

Decrease appetite, boost metabolism, and shed stubborn pounds...(you can add something about confidence here if you'd like). 
Hannah, Client Success Manager at Medstar Updated!
Ivonne Ackerman, Medstar
Nicol Razon, Medstar Nicol can't they do an offer instead of the free IV Therapy? What if someone doesn't want the IV Therapy but wants to lose weight? (chris asks) If they are adamant about it we can do it, just thought we would ask. 

If they want to keep this, please use this ad copy:

Meta Ad Copy
Headline - Weight Loss Shot + FREE IV 

Lose weight without feeling hungry at www.thrivemedspa.org. Start treatment and get a free IV Drip ($275 value). 

Weight loss injections are a simple, once-weekly treatment option for weight management. Decrease appetite, boost metabolism, and shed stubborn pounds.
 
Benefits of B-Lean IV Treatment in Your Weight Loss Journey:
✓ Convert fat into energy
✓ Increase hydration
✓ Improve blood flow + circulation
✓ Enhance sleep quality
✓ Gain essential vitamins and minerals

Start your weight loss journey today & get a FREE B-Lean IV Therapy Drip ($275 value). 
Hannah, Client Success Manager at Medstar TY
Hannah, Client Success Manager at Medstar Added to sheet
Nicol Razon, Medstar
Ivonne Ackerman, Medstar Ivonne I will ask.  That's a good point. 

They want this campaign up yesterday. I'm letting them know we have a usual time frame and that 1 to 2 weeks on unique creative is normal. That after that we have a bit of a wait to get a campaign up online. 

I know it seems like I've been letting Thrive get away with a lot recently, and I have. Their core demographic is a tight community that sees them as the only game in town. With a rapt audience, I am more willing to let them play with this.  But to your point, it's why I wanted to have the $275 value featured prominently.  It's a greater value than $50 or $100 and when it comes to people with money to spend, I believe they will see an add-on service to their treatment as a greater benefit than the amount of money they make in 20-40 minutes at work. 

Median Household Income: $154,937
Average Household Income: $215,007
Ivonne Ackerman, Medstar
Nicol Razon, Medstar Nicol  I edited the copy and the graphics to include $275 value.
Nicol Razon, Medstar
Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany Hannah, Client Success Manager at Medstar Hannah , I checked in with Jennifer, letting her know that $100 OFF can be more appealing to anyone who doesn't want an IV. So, they are changing it up and going with 100 OFF! 

Sorry, last-minute development! 
Ivonne Ackerman, Medstar thanks!
Hannah, Client Success Manager at Medstar
Nicol Razon, Medstar TY!
Hannah, Client Success Manager at Medstar
Ivonne Ackerman, Medstar Ivonne Nicol Razon, Medstar Nicol - I have updated the Meta Ad Copy:

Headline - Get $100 off weight loss shots

Lose weight without feeling hungry at www.thrivemedspa.org. 

Weight loss injections are a simple, once-weekly treatment option for weight management. 

Reduce appetite, increase metabolism, shed stubborn pounds & improve confidence with this innovative weight loss option. 

Start your weight loss journey today & receive $100 off.
Nicol Razon, Medstar TY!
Brittany Redding, Digital Marketing Manager at Medstar
Hannah, Client Success Manager at Medstar Hannah  The benefits still seem to be the IV Drip benefits. Can you update them to be weight loss injection benefits?
Ivonne Ackerman, Medstar Thank u!
Hannah, Client Success Manager at Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  - I noticed that as soon as I published the comment. You're speedy quick! It is updated and good to go now!
Brittany Redding, Digital Marketing Manager at Medstar Lol thanks!
Ivonne Ackerman, Medstar
Hannah, Client Success Manager at Medstar Hannah  thank you! The headline also has to say what you are getting $100 off, such as $100 off weight loss shots
Hannah, Client Success Manager at Medstar TY. Updated!
Brittany Redding, Digital Marketing Manager at Medstar
Hannah, Client Success Manager at Medstar ❤️🤘
Nicol Razon, Medstar
Nicol Razon completed this to-do.