✔ Create Facebook/IG Ad creatives (if needed)
Completed by Nicol R.
- Assigned to
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Brittany R.
Ivonne A.
- Notes
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Platform - FacebookService - EMSculpt NEOLocation - 8610 S Sepulveda Blvd #100, Los Angeles, CA 90045Budget - $1500Special - 25% off *discount off the purchase price of a package of 4 or moreTargeting - 5-8 Mile RadiusLanding Page - https://go.totalbodyaesthetics.com/emsculpt-neo/Facebook Ads ID: Total Body Aesthetics - 518482300185248Facebook Page: https://www.facebook.com/totalbodyaestheticslosangeles/Competitors: Modern Esthetics, Emana Medical, CRMC Aesthetics, all are 2-4 miles outside of the targeting radius.
Platform - FacebookService - SemaglutideLocation - 8610 S Sepulveda Blvd #100, Los Angeles, CA 90045Budget - $1250Special - $50 off new client specialTargeting - 5-8 Mile RadiusLanding Page - TBD, pending this noteFacebook Ads ID: Total Body Aesthetics - 518482300185248Facebook Page: https://www.facebook.com/totalbodyaestheticslosangeles/Competitors: *Maybe* Skin Revolution, Seaside, or Mindful Weightloss, but not within targeting radius.
ROUND 2 (once Dysport/Jeauveau page is done)
Platform - FacebookService - Dysport & JeuveauLocation - 8610 S Sepulveda Blvd #100, Los Angeles, CA 90045Budget - $800Special - New Client Special - $50 OFF a treatment areaTargeting - 5-8 Mile RadiusLanding Page - https://go.totalbodyaesthetics.com/botox-dysport-jeuveau/Facebook Ads ID: Total Body Aesthetics - 518482300185248Facebook Page: https://www.facebook.com/totalbodyaestheticslosangeles/Competitors: Modern Esthetics, Emana Medical, CRMC Aesthetics, all are 2-4 miles outside of the targeting radius.Notes: Botox-Alternative
--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct
9. Once approved
*if the task is clean (use best judgment)* re-assign the task to Hector and tell him that the creatives are approved for ads set up. Hector will notify Shane when everything is ready.
*if the task is not clean enough (use best judgment)* add approved creatives into the zip file and tag Hector.
He will reassign it to Shane and you after he verifies the ADs checklist.
Service - Dysport & Jeuveau
Thank you!
Jennifer has very clearly said she doesn't know what to do nor how to market these services and will take our lead based on our expertise and best advice for her.
Dysport and Jeuveau have some brand recognition in Greater LA.
Botox has the most recognition.
"Injectables" sounds like filler, not neuromodulators.
Let's please go with Dysport & Jeaveau and include Botox-Alternative Dysport and Botox-Alternative Jeaveau.
Thank you!
Google trends
This client has decided to add the Semaglutide campaign BACK on! This campaign will launch before the Dysport/Jeuveau campaign.
I have added the information in the notes above. Please prioritize Semaglutide ahead of Dysport/Jeuveau. Thank you!