Total Body Aesthetics - www.totalbodyaesthetics.com - EM

New META creatives - Botox & Dysport

Assigned to
Brittany Redding, Digital Marketing Manager at Medstar Brittany R. Ivonne Ackerman, Medstar Ivonne A.
Notes
Ivonne Ackerman, Medstar Ivonne , Brittany Redding, Digital Marketing Manager at Medstar Brittany


Platform - Facebook 
Service - Dysport & Botox 
Location - 8610 S Sepulveda Blvd #100, Los Angeles, CA 90045
Budget - $800
Special - $9.99/ unit New Client Special for Botox
$3.99 / unit New Client Special for Dysport
Targeting -  5-8 Mile Radius
Facebook Ads ID: Total Body Aesthetics - 518482300185248
Competitors: Modern Esthetics, Emana Medical, CRMC Aesthetics, all are 2-4 miles outside of the targeting radius. 
Notes: see above 



--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct
9. Once approved
*if the task is clean* rename the task as 'Approved Meta Ad Creatives' and assign to Hector & Shane
*if the task is not clean enough* we need to drop the approved creatives in a new task named ‘Approved Meta Ad Creatives’ and assign it to Hector. Hector will notify Shane when everything is ready.

Nicol Razon, Medstar Nicol 7/5/23, 7/6/23

Comments & Events

Ivonne Ackerman, Medstar
Nicol Razon, Medstar Nicol  unfortunately this is too confusing and we don't recommend it. Offers work better when they are simple. Can you advise client to stick with Botox 9.99/unit? We would want the campaign to be botox 9.99/unit and gravity form the same. We recommend the front desk to be trained to offer it when people call or text inquiring about botox. 
Nicol Razon, Medstar
Ivonne Ackerman, Medstar Ivonne  this client wants what they want and they'll either fly or perish by it.  I'm not going to fight with them anymore than I already have by letting them know what we think is best and will work 
Ivonne Ackerman, Medstar we'll proceed
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany can you please assign Kellie to use her Q2 botox graphics (which should be Q3) and duplicate them to add both offers:

New Client Special
Botox $9.99/Unit
Dysport $3.99/Unit

Nicol Razon, Medstar Nicol will you task out the change in the LP gravity forms and popups?
Nicol Razon, Medstar I will- wanted
Nicol Razon, Medstar to get creative
Nicol Razon, Medstar going first
Brittany Redding, Digital Marketing Manager at Medstar Done!
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar awesome thanks!
Ivonne Ackerman, Medstar
Nicol Razon, Medstar Nicol  we're ready for this ad campaign.
Nicol Razon, Medstar
Ivonne Ackerman, Medstar Ivonne incidentally, the 'older population' video would be fantastic for Precision RI! Just an FYi as I'm thinking about it. Their population's median age is 44.5 
LA county's is 32something. But Total Body Aesthetics' demographic is more the local Los Angelino, not the West Hollywood new comer crowd.
Nicol Razon, Medstar
Nicol Razon completed this to-do.
Ivonne Ackerman, Medstar
Nicol Razon, Medstar Nicol  can you explain a little more? 
Nicol Razon, Medstar
Ivonne Ackerman, Medstar Ivonne   I posted about Precision here:
Demographics for Ads Creative 7/18/23 - Precision Pain  RI  - precisionhealthandaesthetics.com - NR


While Los Angelinos drive a lot, we don't like to. (LOL I haven't lived there in over 10 years, but I still get it)

https://www.niche.com/places-to-live/n/westchester-los-angeles-ca/residents/

In conversation with Neal and Kendra, they confirmed they serve more locals and native Los Angelinos. Westchester (above) is just one neighborhood they are close to but it's the best one to target given the income and accessiblity. 
Ivonne Ackerman, Medstar
Nicol Razon, Medstar Nicol thank you! 

Did you also mean that the older pop video wouldn't work for this client?
Nicol Razon, Medstar it's fine