Trilogy Medical Center July 2020 Google Ads + Social Media Campaign
Hi Rhonda,
How are things? Any luck with booking leads?
Below is a list of all the treatments you are serving ads for. The
impression share means the percentage of the people in your market who are
seeing your ads.
I know you have a lot going on now right now but let me know when you are
seeing a good ROI for these services as there is plenty of room to increase
the budget as there is a lot of demand for these services. Especially
Coolsculpting. At 2k a month you are only showing ads to 30% of people
searching.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 40.82%
coolsculpting: Ad Spend $1,999.95 / Impression Share 31.86%
laser hair removal: Ad Spend $990.30 / Impression Share 34.9%
dermal fillers: Ad Spend $754.12 / Impression Share 37.41%
microneedling: Ad Spend $1,133.79 / Impression Share 82.19%
clear and brilliant: Ad Spend $500.80 / Impression Share 43.61%
hydrafacial: Ad Spend $963.39 / Impression Share 80.19%
Below are the metrics, please let me know if you have any questions.
July Ad Campaign Metrics
Google Ads (Date Range: 7/1/2020 - 7/31/2020)
Total Cost: $6,342
Total Conversions (Leads): 65
Average Cost Per Conversion: $97.31
Total Clicks: 1,261
Average Cost Per Click: $5.03
Search Impression Share: 40.82%
Facebook / Instagram Ads (Date Range: 7/1/2020 - 7/31/2020)
Total Cost: $640.18
Total Conversions (Leads): 42
Average Cost Per Conversion: $15.24
Total Clicks: 590
Impressions: 59,551
How are things? Any luck with booking leads?
Below is a list of all the treatments you are serving ads for. The
impression share means the percentage of the people in your market who are
seeing your ads.
I know you have a lot going on now right now but let me know when you are
seeing a good ROI for these services as there is plenty of room to increase
the budget as there is a lot of demand for these services. Especially
Coolsculpting. At 2k a month you are only showing ads to 30% of people
searching.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 40.82%
coolsculpting: Ad Spend $1,999.95 / Impression Share 31.86%
laser hair removal: Ad Spend $990.30 / Impression Share 34.9%
dermal fillers: Ad Spend $754.12 / Impression Share 37.41%
microneedling: Ad Spend $1,133.79 / Impression Share 82.19%
clear and brilliant: Ad Spend $500.80 / Impression Share 43.61%
hydrafacial: Ad Spend $963.39 / Impression Share 80.19%
Below are the metrics, please let me know if you have any questions.
July Ad Campaign Metrics
Google Ads (Date Range: 7/1/2020 - 7/31/2020)
Total Cost: $6,342
Total Conversions (Leads): 65
Average Cost Per Conversion: $97.31
Total Clicks: 1,261
Average Cost Per Click: $5.03
Search Impression Share: 40.82%
Facebook / Instagram Ads (Date Range: 7/1/2020 - 7/31/2020)
Total Cost: $640.18
Total Conversions (Leads): 42
Average Cost Per Conversion: $15.24
Total Clicks: 590
Impressions: 59,551