Trilogy Medical Center October 2020 Google Ads + Social Media Campaign
Hi Team,
Below are the details of the ad report. Although we had FB ads down
temporarily we were still able to generate a decent amount of leads. I
discussed with Steve that there is definitely room to serve more
CoolSculpting ads. Now, that your team is getting good at closing deals it
is something we should discuss prior to Christmas.
Below are the metrics, please let me know if you have any questions.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 32.36%
dermal fillers: Ad Spend $806.76 / Impression Share 35.15%
laser hair removal: Ad Spend $978.23 / Impression Share 25.2%
microneedling: Ad Spend $1,238.95 / Impression Share 33.32%
coolsculpting: Ad Spend $1,939.17 / Impression Share 29.94%
clear and brilliant: Ad Spend $543.13 / Impression Share 37%
hydrafacial: Ad Spend $882.90 / Impression Share 53.8%
coolsculpting exp reach: Ad Spend $27.75 / Impression Share 19.39%
October Ad Campaign Metrics
Google Ads (Date Range: 10/1/2020 - 10/31/2020)
Total Cost: $6,417
Total Conversions (Leads): 42
Average Cost Per Conversion: $150.67
Total Clicks: 1,223
Average Cost Per Click: $5.25
Search Impression Share: 32.36%
Facebook / Instagram Ads (Date Range: 10/1/2020 - 10/31/2020)
Total Cost: $766.70
Total Conversions (Leads): 55
Average Cost Per Conversion: $13.94
Total Clicks: 881
Impressions: 48,329
Below are the details of the ad report. Although we had FB ads down
temporarily we were still able to generate a decent amount of leads. I
discussed with Steve that there is definitely room to serve more
CoolSculpting ads. Now, that your team is getting good at closing deals it
is something we should discuss prior to Christmas.
Below are the metrics, please let me know if you have any questions.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 32.36%
dermal fillers: Ad Spend $806.76 / Impression Share 35.15%
laser hair removal: Ad Spend $978.23 / Impression Share 25.2%
microneedling: Ad Spend $1,238.95 / Impression Share 33.32%
coolsculpting: Ad Spend $1,939.17 / Impression Share 29.94%
clear and brilliant: Ad Spend $543.13 / Impression Share 37%
hydrafacial: Ad Spend $882.90 / Impression Share 53.8%
coolsculpting exp reach: Ad Spend $27.75 / Impression Share 19.39%
October Ad Campaign Metrics
Google Ads (Date Range: 10/1/2020 - 10/31/2020)
Total Cost: $6,417
Total Conversions (Leads): 42
Average Cost Per Conversion: $150.67
Total Clicks: 1,223
Average Cost Per Click: $5.25
Search Impression Share: 32.36%
Facebook / Instagram Ads (Date Range: 10/1/2020 - 10/31/2020)
Total Cost: $766.70
Total Conversions (Leads): 55
Average Cost Per Conversion: $13.94
Total Clicks: 881
Impressions: 48,329