Viva Medspa Lounge - www.viva-atlanta.com-SM

Viva Atlanta - EmSculpt Micro Website Development • EmSculpt Digital Marketing Set Up • Digital Marketing Monthly Management Service • Client Success Manager: Sydney

Audit/ Edit final website

Assigned to
Alyssa Workman, Medstar Alyssa W.
Notes
Password: Fh36zHT7XoofOeqHHJ^EV9Rh

what we are looking for when we audit:

1.grammar/ spelling

2. Test the forms ( test medstar media ignore/ email/number)

3. Offers are consistent

4. Call-to-Actions are consitent

5. Links go to the correct client

6. Yoast is done

7. ADA COMPLIANT

8. Enough badges/authority

9. Disclaimer on gravity form

10. Videos need to be a pop-up light box- not directly embedded.


Auditing Guide for New Websites & Microsites
 
Notes: When auditing it is important to check both mobile and desktop. If any edits are made, it is important to make the edits to the confirmation page as well. Meta data, page titiles, and Alt descriptions must be added after the final domain transfer, they oftend do not transfer from the testing server. Check that padding is consistent throughout the site. 
 
Imagery
  1. Check justification
  2. Alt text for ADA compliance *has to be added after final domain transer*
  3. Image title with SEO key words 
  4. Diversity of models (location demographic dependent)
  5. Authority claims (badges) on landing pages  
  6. Stacked before & after images 
  7. Overlaid text on mobile readable
  8. Desktop text on graphics readable 
  9. Mobile & Desktop images are consistent 
 
Gravity Forms & Pop-ups
  1. Offers are consistent
  2. AD landing pages have bolded offers and buttons
  3. Test all forms to check they are connected to lead sheet
  4. Make sure Landing Pages have pop-ups or assign them if not
 
Location/Map
  1. Make sure address is correct
  2. Click on the map/address to be sure it is connected to the correct client
 
Links
  1. Check social icons
  2. Click all buttons to make sure they are ancored
  3. Check internal & outbound links on pages to make sure no links are broken (404)
  4. Add internal links for yoast
 
Offers 
  1. Check pop-ups and grafity forms and images are consistent with Set Up info.
 
Disclaimers
  1. Be sure disclaimer matches the offer
 
Grammar & Claims
  1. Check spelling 
  2. Check for unproven/exaggerated claims 
  3. Check for FDA-cleared statment (FDA-approved is for medications only)
 
Videos 
  1. Needs to be a light box pop-up - not direcgtly embedded.
 
Phone
  1. Check phone number is correct
  2. Click phone number and make sure it matches when it pops up
 
Yoast - SEO Optimization *Done after final URL transfer*
  1. Alt txt on images 
  2. Meta description
  3. Page title
  4. Make sure keyword doesnt have quotations (“”) 

Comments & Events

Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne  I am starting this audit tomorrow after I review Melamed.
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne   two questions
1. Are there 2 emails or should they all be going to info@viva-atlanta.com, even on the footer and forms?
2. Is Kenshaw thheprimary address or should both addresses be listed in the footer?

Here are the edits

*All images need to be resized & compressed* - Especailly on Homepage
Homepage
1. Descripion in the image titles below
2. The first image on the Hero Slider on mobile has an animation to it that might not be necessary and it loads very slowly.
3. Behind this section or the About Dr section, can we add some kind of background color on desktop to break up the white?


Botox
1. Privacy policy padding/spacing needs adjusted on mobile & Desktop
Morpheous 8 
1. Stack Before & After photos (mobile, desktop & confirmation)
2. Privacy policy padding/spacing needs adjusted on mobile & Desktop
Contact Us Page
1. Create map to include both locations, currently not showing either correct address
2. Privacy policy padding/spacing needs adjusted on mobile
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa thank you so much! So all lead notifications should go to that address (I'm changing it) and for the locations, I'll add both. However, for the white space I think that could be left as is. I verified and showed Chris the site, he has been telling me I should be less perfectionist and that these microsites can be a little simpler in design. 
These edits will be completed tonight. On another note, at least the edits are a little less now? Thanks again!
Alyssa Workman, Medstar Sounds good thx!
Alyssa Workman, Medstar
Thank you Ivonne Ackerman, Medstar Ivonne , noted!

Isaac Klausnser, Medstar Isaac will you please start your Trello checklist? Added you to the task. Thank you!
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.
Isaac Klausnser, Medstar
Alyssa Workman, Medstar Alyssa Ivonne Ackerman, Medstar Ivonne - Sure. Will do. Thank you for confirming.