event wellnessity
two year anniversary
text will go out two weeks beforehand.
THURSDAY APRIL 20th- get a solid date- if it's later- better chance for medstar to launch and advertise
location: closter
10-2PM ( if on Thursday do it at night maybe 6:00- 9:00 pm)
giveaways
We need a list of giveaways
iv bags ( basic iv bags)
vitamin shots
stretch sessions
sauna sessions
emsella sessions
cryotherapy
what and how many sessions we can giveaway- add that up in RETAIL value
i am going to split it how I think would work best to encourage more sales
1 per person
special pricing list
6 sessions for 2500
x of Semaglutide if they sign up for 3 mo.
quick consults
can't make it? mention Wellneccesity event to redeem special event pricing.
spin the wheel - amazon - 25 gift card 50% , 50 gift card 40% , 100 gift card- 10%
Instagram photo op- tag wellnessity on your picture to get 2 more tickets to the raffle
raffle winners will be decided periodically through the event- the next day
anyone who signs up for a membership in FULL- gets FREE emsculpt NEO ( 1000 value)
EVERYBODY IS A WINNER!
FREE DEMOS on EMSCULPT NEO!!!!- 5 min
FREE DEMOS on STRETCH- 1 min to 2 min demos
FREE DEMOS on EMSELLA- 5min
FREE DEMOS Cryotherapy
Refreshments
FB event- 200 boost- keep out alcohol suggestions- boost to women/men 30-60 5-10 mile radius
100 RSVPS- 30 show up
ask b2b businesses if they share your event- you will give away a gift card of theirs at your event
gyms!
Nicol
text will go out two weeks beforehand.
THURSDAY APRIL 20th- get a solid date- if it's later- better chance for medstar to launch and advertise
location: closter
10-2PM ( if on Thursday do it at night maybe 6:00- 9:00 pm)
giveaways
We need a list of giveaways
iv bags ( basic iv bags)
vitamin shots
stretch sessions
sauna sessions
emsella sessions
cryotherapy
what and how many sessions we can giveaway- add that up in RETAIL value
i am going to split it how I think would work best to encourage more sales
1 per person
special pricing list
6 sessions for 2500
x of Semaglutide if they sign up for 3 mo.
quick consults
can't make it? mention Wellneccesity event to redeem special event pricing.
spin the wheel - amazon - 25 gift card 50% , 50 gift card 40% , 100 gift card- 10%
Instagram photo op- tag wellnessity on your picture to get 2 more tickets to the raffle
raffle winners will be decided periodically through the event- the next day
anyone who signs up for a membership in FULL- gets FREE emsculpt NEO ( 1000 value)
EVERYBODY IS A WINNER!
FREE DEMOS on EMSCULPT NEO!!!!- 5 min
FREE DEMOS on STRETCH- 1 min to 2 min demos
FREE DEMOS on EMSELLA- 5min
FREE DEMOS Cryotherapy
Refreshments
FB event- 200 boost- keep out alcohol suggestions- boost to women/men 30-60 5-10 mile radius
100 RSVPS- 30 show up
ask b2b businesses if they share your event- you will give away a gift card of theirs at your event
gyms!
Nicol
Comments & Events
Nicol Razon
WHO BTL Aimey, Jaysaree and Billy for welnessity.com, WZ, NPR
WHEN March 6, 2023
TIME 11:30 AM MT
ACTION NOTES:
Event 2 year anniversary
Thursday, April 20th 6 pm - 9 pm
CLOSTER, NJ
TO DO for BILLY:
X - What and how many session you can give away and what that is retail (ie. $1000 not $600 for Emsculpt cuz that looks better).
X - Event questions email
Possible giveaways:
IV bag (to upsell vitamin shots)
1 free NEO
Stretch therapy
SEMAG
Special event pricing
Ticket for raffle given out in tiers:
1 ticket, rsvp
4 tix rsvp by certain time
4 tix each if bring friend
2 if show on story
Every $50 someone purchased on their biz at the front desk prior to event, they had a QR code for an additional ticket for raffle. So a $100 purchase = 2 tickets and get upsold
EVENT:
Spin the wheel with gift cards, $25 gc 950%), $50 (40%)gc, keep it to GC. 100 gc (10%) (make it rare).
Special pricing list. Secret pricing list.
Can’t make it? Mention Wellnessessity event to redeem special event pricing. Come in for a consult, we will show you the pricing.
First 10 to sign up for membership in full get 1 emsculpt session, (cost is $50 bucks but it’s a $1000 value to client
DEMOS:
NEO
Emface
Stretch therapy- 1 - 2 min
Emsella demo b/c no consumable. Keep it 5 min or under
QUICK CONSULTS
Semaglutide
IVs and vitamins
META
$200 boost on Meta
Women/men 30-60
5-10 m radius
TXT BLAST
text message sent 2 weeks prior
WZ
$600 on this event page for Billy
In the future, charging $1500 to set up then we can just put in the new information.
*****
Told Nicol is taking over email and phone during WZ vacation.
Event 2 year anniversary
10-2 pm April 8th. Saturday
WZ Recommended Thursday night but they’re in a mall with a lot of foot traffic on Saturdays. If only RSVP, Thursday will be better.
*considering pushing to following week.
Amy:
Want Google ads and RSVPs
TEmplate on website.
Text message blast with link or flyer
Cannot mention pricing
WZ:
We need 4 weeks to market. A little bit of a time crunch. Pushing for a week later.
Billy
We can push a week.
WZ
Better to do event middle of month to not compete with beginning and end of month bills.
The more give-aways and perks, the more attendees will come.
Ie. One IV therapy bag will be more likely to purchase vitamins on top of that. Designed to spend more.
Give 4 ppl 1 NEO each so they all get a taste.
Aimy
Give shots, ppl are obsessed with those. Reduce price like 6 sessions or NEO for $900 where it can’t be found anywhere.
Stretch therapies are normally $120, so can add that (hour long session). Value of $240
Semaglutide normally 12-1400 out of pocket. So reduce that in a package.
WZ think about what you can give away. We’ll talley up the retail, then the headline can be “$5000 in giveaways!” Or whatever it is.
Special event pricing only get this TODAY with a CC booking TODAY. Such good pricing can’t pass it up. Another client did $300,000 in sales on this one event!
Regardless it’s a learning experience.
1 ticket, rsvp
4 tix rsvp by certain time
4 tix each if bring friend
2 if show on story
Every $50 someone purchased on their biz at the front desk prior to event, they had a QR code for an additional ticket for raffle. So a $100 purchase = 2 tickets and get upsold
Online, client RSVP on event page, they immediately get a text. It goes to a lead sheet to keep track of who is coming to event. Medstar app automatically sends a reminder ahead of time.
Push front desk “congrats! Since you spent $200 today, you will get 4 tickets to our event raffle. Have team encourage immediate sign up and “if you don’t do it now, it’s not gonna happen”!
Billy
Willing to do giveaways for anything with a good return
WZ - I didn’t know how great the cool sculpting machine was until I was on there myself.
Can we do 5 minute demos on the machine during event?
Aimey
Stickies aren’t re-usalbe, one and done. That’s hard
WZ - QUICK consults on anything, NEO, emface, Semaglutide, IVs, to get them locked in.
Free demos on emsculpt neo is wow!
Stretch therapy as quick demo? 1 minute demo?
Billy:
5 minute demo not 1.
Aimed - what’s hard is so many pppl line up for stretch it gets hard
WZ - Emscultpt neo is higher ticket item.
100 rsvp, only 30 came. So if you have a ton of ppl and they all want stretch, will have to gauge that and do 1-2 min demos.
Emsella demo b/c no consumable. Keep it 5 min!
If possible, emface machine in action?
Got two phone calls for Emface which means its ranking organically. No ads at this point. So get the machine already Billy! Emface is new and it’s rare, not a ton of ppl that have it. Right now it’s not expensive to market emface.
Aimey:
no one in billy’s area for emface, he’d take all of dockland county and part of NJ if he got emface. 3-4 leads a month from BTL to make sure emface leads come in. Going to launch another technology in May.
Purpose of the event is to show investors to give more to
#1 for emface organically for Clouster NJ
Wykoff NJ #1 organically too.
Aimey
Person who is promoting with ads in the area she is making 160K - 30K / month on emface.
Billy
I get it and I love it but I heard these overblown numbers with NEO too and I haven’t seen that return, no where near that. So I need to see the money coming in.
WZ if you choose to invest in it, you’re already ahead of it on SEO with emface. Yo’u’re a smart biz man
Aimey
Not much competition, they must think he already has it.
WZ - refreshments. Have to keep cocktails out of it for Meta
$200 boost on Meta
Women/men 30-60
5-10 m radius
If you have a lot of friends I could boost to your friends of friends. So build up your fb friends so we can boost to friends of friends.
Billy
I never use FB, It’s a dummy account
Spin the wheel with gift cards, $25 gc 950%), $50 (40%)gc, keep it to GC. 100 gc (10%) (make it rare). Spin the wheel in the future.
Memberships.
Special pricing list. Secret pricing list.
Can’t make it? Mention Wellnessessity event to redeem special event pricing. Come in for a consult, we will show you the pricing.
First 10 to sign up for membership in full get 1 emsculpt session, (cost is $50 bucks but it’s a $1000 value to client
IG photo op. Free marketing. Tag @welnessesity to get 2 more tickets into the raffle. Winners will be decided periodically throughout the event to get ppl to attend whole event or, next day. Get little toys like glasses or fake mustaches for op.
HW for Billy
Solid date
It it’s later, better chance for medstar to launch and advertise.
What and how many session you can give away and what that is retail ($1000 not $600 for emsculpt cuz that looks better).
Aimey:
Will you create a page?
WZ - page and banner with event. But most visibility will be texting your list and your front desk team pushing it. Not sure on FB event that’s why spend only $2000 not $5000 on it.
#1 is show up to the event. You can sell them from there, you’re Billy!
Aimey
Advertising event page on google?
Wz - no b/c it won’t be on long enough. No one is goggling “event emsculpt”
Aimed
But will it come up if they google emsculpt neo deals?
WZ - we’ll do a sticky header in red on top of site so anyone who goes on will know the event, and everyone who has ever filled out a form. So no, no money behind it on google.
ON Facebook for $200 only.
CLOUTSTER location.
If Thursday, do it 6 pm - 9 pm.
WZ - text message sent 2 weeks prior, not 3 b/c then ppl will not forget.
The marketing ahead of time is so team can market in house before that.
I don’t know how to predict these events, I just know the best way to market is to get as many rsvp as possible. 100 rsvp and only 30 ppl show up! So gotta push it to get ppl excited and bring friends.
Aimey
If 2 weeks out and there aren’t enough RSVPs then I can grab some b2b.
He doesn’t offer injectables b/c of deal that other location will offer it. Highest ticket item is emsculpt neo. 30K goal sales in 3 hours.
WZ - work with B2B that target the same ppl which are health nuts. Gyms.
WZ
$600 on this event page for Billy
Charging $1500 to set up then we can just put in the new information.