Shane

 ok will task out

I could use new creative for Botox. 

Judi

 FYI

Judi, for Facebook Botox our budgets are $3,000... 

Shane

 I don't see the Botox campaign on the Active Client Sheet- what budget do you have for Botox?

Shane

 thank you

Judi

 botox meta is moved as well

Okay.. let me look into it further and check.. thanks

Hector

I think it's legit. The dynamic ad group started picking up all sorts of conversions for Semaglutide.

Judi

 Can I confirm these leads are good for their San Antonio location? 

Can you please take a look to make sure it is not something wrong?
Especially the Dermal fillers and dynamic

Shane

I am seeing 18 Submit lead forms for this client last 7, 28 on last 14 days for their MS | search | san antonio campaign. 

Shane

 no it wasn't, i thought it would just be moved. I will task. thanks

I didn't think it was, but I may also be going crazy

Judi

 Was that in the task? 

Shane

 looks like we didn't move the Botox campaign over to their account did we?

For Facebook 

They have Botox - $3,000
CS Elite - $3,000

Ivonne

for Google ads this client's budgets are 
Prospecting - San Antonio | $5,000.00
Prospecting - Boerne | $1,500.00

Judi

 Probably. The consolidated campaign in Boerne anymore isn't really a consolidated campaign because she is only running dermal fillers. 

Ivonne

Shane

Client only requested to stop all CS campaigns for Boerne. She didn't ask to adjust budget. I will ask her this morning. Do you suggest we lower to $1,000

Shane

 ?

Judi

 what is this client's budget?

Thank you Shane, I have sent an email to Chris and Judi to see what they say... hang tight

We need to adjust the Boerne Google budget. We pulled CS from this campaign. It is now only running dermal fillers at $1500 / month

I see notes for 3000 and 4500 for botox. for 6000-7500 for coolsculpting, and left it up to you re: diamondglow, sculptra and microneedling

Jenna

 ^ this will be for the pre-pay invoice which they will. pay w/ CC

Hi

Shane

 - Willow will pre-pay their Meta ads from now on. Can you confirm what budgets you will be running and plan to run for: 1) Botox 2) Coolsculpting 3) Diamondglow 4) Sculptra 5) Microneedling? 

i have paid the balance now.. please check again

Not sure what is going on.. they have a $900 threshold. 

Meta now has an unpaid balance. 

Yes, which is why I mentioned it above. I just sent the link to the client letting them know. 

Hector

 it must be the verification that is causing the daily spending limit. 

The account needs to be verified. 

Willow Aesthetics 689801096747

Ad account ID: 

689801096747

I am seeing it fine.. here's the link

Shane, I am not sure what you mean that you cannot find it. 

Nicol

Hector

 The Facebook account somehow has a $50 / day spend limit in place but I cannot figure out where it is. Hector - can you help me with this seek-and-find mission please? 

Don't panic over learning mode. If the offer is wrong, ads need to be updated. In general, we want to avoid it as much as possible - but if something needs to be done, it needs to be done. She gets good volume, so we'll quickly be out of learning mode. It's best to assume that ANY change will restart learning mode. It's not entirely true, but Facebook constantly changes the rules about what will and won't trigger learning mode. 

I didn't realize that disabling ads put everything back into learning mode, I though that only updating creative would. Can you please help me understand this b/c Megan is now freaking out about her FB botox ads in learning mode. 

Shane

 I had a conversation with the client about ads going back into learning mode. I let her know that if we only disabled some ads, then this would not happen. What she sees is creative that had "30 unit min" on it but now it doesn't and, now everything is in learning mode. 

Nicol

 this client also needs to verify their identification in Google Ads

That's the headline of the ad. If you look below the image, the copy is the same above and below. It's just text - it render this way often. 

Shane

 was this your work as part of keeping ads from having to go back into learning mode ahead of new creative?

Nicol

 - Was not me. I tasked it to Roan, but it looks like she has not completed the 50 units update yet.

Hi Team,

Hannah

,

Brittany

Shane

 - did these client's ads get updated with this version of new creative over the weekend or, was this blue bar and edit done by Shane for the live ads? 

I just made a video and sent it to them to see if they add us as a payment method user so I can fix it. 

Nicol and I have been in communication with the client about the payment method issue. 

Ads are down due to a payment issue

Earlier this week I already pulled $1k from each of the search budgets and pushed them into the Meta Coolsculpting campaign

Most importantly, her credit card has been rejected and the ads have stopped

I'm happy to have a call at any time with the client, but we can't do a line-item "this keyword is too expensive" kind of thing because if you take the money away from that term, it just pushes the same budget somewhere else and makes a different keyword "too expensive." There's also a fundamental difference between keywords and search terms that are not immediately apparent to most people glancing at the account. 

Shane

, Megan wants a budget update. We're at 3000/CS/Meta, 3000/ Botox/Meta. What are we at w/ the Prospecting? She took a look at her Google keywords and says "fat reduction" is too expensive a keyword to use - what say you here?

Responded

Shane

please respond here - Make sure all pop ups and forms go to correct email IMPORTANT - Willow Aesthetics - www.willow-chill.com - NR

Shane, let me see what Isaac finds out about this... 

Nicol

Hector

 Conversion tracking for Boerne is broken. If you try to submit the CS form with the location selected as "Boerne" it does not go to the confirmation page, it just shows a message. I cannot track this type of conversion which explains the clients terrible performance. 

There was no bc3 task, I made one see: https://3.basecamp.com/4247112/buckets/32110575/todos/6335297566

Shane

Nicol

 I will follow up on BC3 task for record keeping.. please respond there.. thank you. 

I'll make some changes here.

Hector

 please note that I am going to consolidate the Google campaigns. 

Shane

 the client didn't request it this way. It was set up like this upon onboarding - I was not the CSM at the time. Please, take the measure that you believe will create the best outcome and best ROI given their high spending. IMO it would be to increase the targeting radius to ensure the locations around Beorne listed above are covered, but I'm not the expert, you are!

Nicol

 San Antonio and Boerne are basically the same thing. Any idea why the client wants these separate?

Also, both Google campaigns for Boerne have clicks, spending, no leads. 

Shane

 also, Isaac has checked and verified UTM and GTM tracking are working on the site's end.

Update, we DO want to include a wider radius for the Boerne location that will include Kerrville, Comfort, Fredericksburg, Ingram, Fair Oaks Ranch, and surrounding areas. Just waiting on your advice,

Shane

, for either consolidating by treatment vs.  increasing location targeting by radius in miles for 4 seperate campaigns. 

Hi

Shane

, Willow's four campaigns on Google have high cost/click and low conversions. We talked about either increasing the location targeting to 15-20 miles / location OR consolidating the campaigns by location so; one campaign for CS spannnig both locations and one for dermal fillers spanning both locations. Which do you recommend? 

Thanks Nicol. I saw the emails and found out who advanced Media is now... Let's hope they release the account... 

Hector

, Advance Media is the marketing company that Willow is moving on from. Megan (Willow owner) is going to try one more time to get her account back from AM. I'll keep you posted!

As I mentioned on the meeting, there is no amount of scrubbing you can do to bypass circumventing if Google ads feels it is circumventing. 
Having said that, if Advance removes the CCs belonging to Willow - along with any other website info - from the account and ads, then we may be able to bypass it.. 

Nicol when you say Advance... who are you referring to? A client here or a MKT company? 

Good morning Nicole. Shane. 

Hector

 you probably deal with this more than me

Alternatively, are they able to scrub the current account of any funnel information they'd consider proriatary? 

Shane

Hector

- Advance has confirmed they own Willow's Google ads account, and are not willing to give that account over due to owning "anything related to the marketing funnels is ours. This includes the ad account itself, the landing page, and the funnels."  Is there any way for us to be certain Advance Media has deleted the information we need to be deleted so that a new account can be created without triggering circumventing systems?