03/20/2023 Digital Marketing Set Up (One-Time Fee)
• Set Up Google Ads pay per click campaigns for related searches • Set up Facebook and Instagram ad campaigns • Perform keyword research, create ad groups and ad copy • Set up Facebook/Instagram ad campaigns • Set up conversion tracking, sales funnels and goals: Google Analytics, Google Tag Manager, Google Search Console, Call Tracking, Facebook conversion tracking, etc. Includes up to three landing pages
Digital Marketing Monthly Management
• Monthly management of Google Ads / Social Media Ads • Optimize campaigns for conversions monthly • Monitor budget and adjust bids to gain better ROI • Manage keyword selection and audience targeting • Conversion Tools + Lead Nurture Technology Includes up to three treatment campaigns
Notified 8 people
Hector Mota,Operations Manager
Business Name: Willow Aesthetics (Chill at Willow Aesthetics is 2nd side of practice, our services are for Chill at Willow)
Business Location: 16535 Huebner Road, Suite 108, San Antonio, TX 78248
Treatment pages: CoolSculpting Elite, they have two additional treatment pages available so we will need to find out which additional treatments they want to run
Services we will run ads for: CoolSculpting Elite (+ two of their choosing)
Treatments at Chill at Willow: CoolSculpting Elite, Cooltone
Megan may ask you to loop Dr. Haworth in on certain email but Megan and Christine are main contacts
Megan - in aesthetics for 6 years
Looking for google, social media, email/sms blasts, want to track leads so they can pivot quickly with marketing changes as needed
Top in nation for cool even with pandemic
6 months with new agency (Advanced Media), have microsite but no full site yet. Not finished w/ site after 6 mo. no good feedback from Advance
Still under contract w/ Advance and they are currently running ads so we will need to share GA account with them
Did Meta and Google but we found that 80/20 split on paid social and only the Google leads came in and bought
No ads on medical side, pulled back ad dollars. $7800 bbl, $3200 hair restoration. trying to figure out budget for CS
Spending 20K per month on ads right now
Currently sees 9% conversion rate
Went to just Coolsculpting b/c bbl and hair restoration other leads were booking just 1 appointment the whole month. Doing 10k with Willow part of biz. Put rest of that money into CS
Has not tried using Botox as loss leader
Notified 8 people
Nicol Razon
Client expectation note: In an email to Advance Megan writes, "
It's the first business day of "Cool Month" and there's no mention of any specials on our current micro site. Please let me know when this will be addressed"
Medstar doesn't update specials pages without prior request from the client. We usually need the client to either provide the promo graphic or give us 2-4 weeks notice depending on the type of campaign. We may need to clarify what our timelines for deliverables are and how we receive their directive, not initiate campaigns based on industry, with Megan and the Willow team.
Notified 8 people
Ivonne Ackerman
Nicol
I just saw this. Give me a call if you want to discuss this. Thanks!
03/20/2023 Digital Marketing Set Up (One-Time Fee)
• Set up Facebook and Instagram ad campaigns
• Perform keyword research, create ad groups and ad copy
• Set up Facebook/Instagram ad campaigns
• Set up conversion tracking, sales funnels and goals: Google Analytics, Google Tag Manager, Google Search Console, Call Tracking, Facebook conversion tracking, etc.
Includes up to three landing pages
Digital Marketing Monthly Management
• Monthly management of Google Ads / Social Media Ads
• Optimize campaigns for conversions monthly
• Monitor budget and adjust bids to gain better ROI
• Manage keyword selection and audience targeting
• Conversion Tools + Lead Nurture Technology Includes up to three treatment
campaigns
Primary Contact Email: christine@willowsa.com
Secondary Contact Email: megan@willowsa.com
Top in nation for cool even with pandemic
Medstar doesn't update specials pages without prior request from the client. We usually need the client to either provide the promo graphic or give us 2-4 weeks notice depending on the type of campaign. We may need to clarify what our timelines for deliverables are and how we receive their directive, not initiate campaigns based on industry, with Megan and the Willow team.