Onboarding Notes
*will need a 2nd onboarding to get FB asset, domain registrar.
*last update 4/4. Still pending Google ad account, facebook ad account
*4/30 have Facebook. Need to start new Google account
Date: 3/30/23
Time: 11:30 AM PT -
Attendees: Christine, Megan, Whitney, Nicol
2nd meeting: 4/3/23
11 AM PT -11:40 AM
Attendees: Christine, Megan, Whitney, Nicol (to collect FB, other assets)
Micro-Site/Website URL: willow-aestheticstx.com
Services:
-Service #1 Coolsculpting Elite
-Service #2 Botox
-Service #3 Dermal Fillers
Key Notes:
*last update 4/4. Still pending Google ad account, facebook ad account
*4/30 have Facebook. Need to start new Google account
Date: 3/30/23
Time: 11:30 AM PT -
Attendees: Christine, Megan, Whitney, Nicol
2nd meeting: 4/3/23
11 AM PT -11:40 AM
Attendees: Christine, Megan, Whitney, Nicol (to collect FB, other assets)
Micro-Site/Website URL: willow-aestheticstx.com
Services:
-Service #1 Coolsculpting Elite
-Service #2 Botox
-Service #3 Dermal Fillers
Key Notes:
- Megan makes all ad spend payments to Advance, who manages. Contracted to do their websites (both willow-aesthetics and willow-chill) for 1 year and it's not done yet (started in September). Once their contract is up 9/23, they want to move all to Medstar ( if everything works out).
- CZ explains that Medstar and Advance cannot run CoolS ads at the same time. Advises Megan have access to her own account and to set up another domain that is not willow related. Not a sub-domain with "go".
- They have two FB, one owned by Advance one by Megan. CZ -"Your current sites are not optimized for leads" we can show you the format to follow, "set up another meeting to go over that". Advises to ask Advance to send you a treatment page. WZ shows them Gravity forms, lead aquisition, CTA placement etc.
- WZ advised Megan to purchase www.willow-aestheticTX.com - pending her purchase
- WZ says she can set them up with hosting or direct Megan to WPengine to purchase her own - pending Megan decision
- Megan's priority is to run ads asap. WZ lets her know we need the site first then the ads account can begin a smart campaign. She doesn't want to lose her reviews, WZ assures her they are separate, and won't.
- RUSH per WZ to get ads up asap.
- Megan will ask if she can get her ads account access back from Advance.
- Megan's experience from FB leads is the folks are not likely to spend money, let them show a CC, higher incidence no shows.
- their FB account owned by someone else, Megan waiting for access to be given back to her.
- They have 4 CS Elite machines with all 4 machines running. Added Cooltone. Getting 1-4 leads a day for 20K on google. Their average lead is $129. - FB & Google = 98 leads a month 44 no-shows.
- "4 injectors in 2 locations. They are great at getting their own clients. Great before and afters. I want to focus on the injectors. I can google drive you things from our videographer on staff" - Megan
- New San Antonio location will have grand opening June 2023
- They are on co-opt but running 30% off. Want to run buy 1 get 1 for min. 6 - WZ advised this could get their co-opt revoked b/c of the rules.
- WZ advises they send their own video w/ faces, no needles for Meta
- First Monday of every month at noon Central Standard set w/ WZ
- Recommend a budget of $7500 per month on Google Ads- Client approved
- Split 7500 between two locations, Shane decides the split and how
Service #2-Botox
Demo Content
Demo Content
- Recommend a budget of $2000 per month on Meta Ads- Client approved
- 1000/location= 2000 total
Service #3- Dermal Fillers
Demo Content
Demo Content
- Recommend a budget of $3000 per month on Google Ads- Client approved
- 1500 / location = 3000 total
Specials:
Service #1-Coolsculpting
Ad targeting: X Miles: decided by Shane (2 locations)
Ad targeting: X Miles: decided by Shane (2 locations)
- *50% off 10+ treatments*- Client approved
Service #2 - Botox
Ad targeting: X Miles: decided by Shane (2 locations)
Ad targeting: X Miles: decided by Shane (2 locations)
- *$50 off a 30 unit minimum*- Client approved
Service #3 - Dermal Fillers
Ad targeting: X Miles: decided by Shane (2 locations)
Ad targeting: X Miles: decided by Shane (2 locations)
- *$225 off a syringe new client special*- Client approved
Info Gathered:
Website URL:
Micro-Site URL: willow-aestheticstx.com
Domaine Registrar: goDaddy
Hosting: WPEnginge purchased
Google Adwords ID: 439-9209-4219 (new account as of May 17, 2023)
Website URL:
Micro-Site URL: willow-aestheticstx.com
Domaine Registrar: goDaddy
Hosting: WPEnginge purchased
Google Adwords ID: 439-9209-4219 (new account as of May 17, 2023)
Google Analytics: confirmed by Hector
Google My Business: we have access for willow-aesthetics.com
Facebook Page - ID - Ad Manager: 689801096747
Main Phone Number: 210-267-8882 (main office) 210-760-2712 (main chill)
Contact 1: Natalie is assitant manager and in charge of all the leads. Christine is overall (c: 209-658-2796) is the one who wants to receive all information first (:cc Megan on everything) Megan is the decision maker, text for immediate decision needs only, shes' a busy injector (c: 210-748-1577)
Office Location: 2 locations, 25 miles away from each other: 1) 16535 Huebner Road, Suite 108
San Antonio, TX 78248 2) 604 north Main Street, suite 200 Bernie, TX
Google My Business: we have access for willow-aesthetics.com
Facebook Page - ID - Ad Manager: 689801096747
Main Phone Number: 210-267-8882 (main office) 210-760-2712 (main chill)
Contact 1: Natalie is assitant manager and in charge of all the leads. Christine is overall (c: 209-658-2796) is the one who wants to receive all information first (:cc Megan on everything) Megan is the decision maker, text for immediate decision needs only, shes' a busy injector (c: 210-748-1577)
Office Location: 2 locations, 25 miles away from each other: 1) 16535 Huebner Road, Suite 108
San Antonio, TX 78248 2) 604 north Main Street, suite 200 Bernie, TX
Financing: has Carecredit and Cherry:
https://pay.withcherry.com/willow-aesthetics
https://go.carecredit.com/consumer/home?sitecode=CCCALDS2X
Following Treatments Free Consults: All CS consults free, takes CC ahead of time.
Awards & Recognitions for Campaign Pages: #1 in area for CS, top 500 Allergan account
Lead notifications: hello@willowsa.com
Website desired Aesthetic: Megan will send aesthetic choices. "Maybeline commercial look" (working women who look like models) feels her current chill site is boring
https://pay.withcherry.com/willow-aesthetics
https://go.carecredit.com/consumer/home?sitecode=CCCALDS2X
Following Treatments Free Consults: All CS consults free, takes CC ahead of time.
Awards & Recognitions for Campaign Pages: #1 in area for CS, top 500 Allergan account
Lead notifications: hello@willowsa.com
Website desired Aesthetic: Megan will send aesthetic choices. "Maybeline commercial look" (working women who look like models) feels her current chill site is boring
Thank you!
willow-aestheticstx.com
I took care of this on Monday.
Secure Godaddy Delegate - Domain - Hosting access - Willow Aesthetics - www.willow-chill.com
Advance Media "owns" their Google ads account, and will need to work with them on this.