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Admire Aesthetics - Tiffany - 🔴 SEO client 🔴 - Judi

www.admireaesthetics.com/ - CS + CoolTone marketing CSM - Judi
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarMichael, SEO +2 others
From the list: Digital Marketing Campaigns & Set Up

✔ High Lead Cost with Low Conversion - Coolsculpting $562.14

Jayjay added this on
Completed by Shane Q.
Assigned to
Chris Zelig, Medstar Chris Z. Ivonne Ackerman, Medstar Ivonne A. Shane Quast, Medstar Shane Q.
Notes
Issue: Cost per lead for Coolsculpting is too high at $562.14 with too low conversion

Lead count: 1
Conversion rate: last 7 days: 2.94% last 14 days 2.53%
Cost Per Lead: last 7 days: $562.14 last 14 days $669.53
Cost per Click 7 days: $16.53 last 14 days $16.95

Landing page you land on when clicking ad: https://www.admireaesthetics.com/coolsculpting/
Yes Offer matches ads and landing page.
GTM: GTM-5MPXZH6
Yes GTM is correct.
Ad account number: 204-442-6350
Yes popup and gravity form both submit quickly and direct to confirmation page
Website landing page loading speed:
Google Page Insights 8.2 s
Pingdom 1.52 s

Lead Reportings: 
Equal number of leads on paid report as in leadsheet
Strong ad restriction: No ads are not strongly restricted 
Website optimization checklist: Yes website meets all optimization standards
Targeting: 50 miles around office

Comments & Events

Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Jayjay, Project Manager Jayjay please include me in these types of tasks. I do my own reporting and follow ups on clients having issues. 

The reason for the high cost per conversion is because they have dropped significantly. 
They had 9 conversions vs 3 - last 14 days. 

I also brought up this issue with Shane last week and he said he is not seeing anything off. Of course that was last week. 
We need to have him check again to find out why the campaign continues to go downhill. 

Thank you. 
Notified 3 people
Jayjay, Project Manager Jayjay, Project Manager
Hi Hector Mota, Operations Manager at Medstar Hector this is noted. I was instructed by Ivonne Ackerman, Medstar Ivonne to tag them first on these tasks so that you will not be bombarded by these kind of tasks that are possible to not be that problematic but I'm reporting it anyways just in case it is something we need to look into. But let me know if you would like me to tag you to these tasks anyway 🙏 Thanks!
Notified 3 people
Ivonne Ackerman, Medstar Ivonne Ackerman
Hector Mota, Operations Manager at Medstar Hector when did you bring this up to Shane? In a basecamp task? 

Jayjay, Project Manager Jayjay nice work. In this situation it is clear there is a problem since the cost is way too high. We're assigning Shane. Thank you!
Jayjay, Project Manager Got it.
Jayjay, Project Manager Thank you! 🙏
Notified 3 people
Ivonne Ackerman, Medstar Ivonne Ackerman
Shane Quast, Medstar Shane  what can we do with this campaign. The cost per lead is insane. 
Notified 4 people
Shane Quast, Medstar Shane Quast
Ivonne Ackerman, Medstar Ivonne I discussed this with Hector Mota, Operations Manager at Medstar Hector a few weeks ago. Something is wrong with conversion tracking, but I cannot figure out what it is no matter what I do. I've tried everything I can think of, but there is an issue somewhere. This account is a huge outlier in performance from all of our other CS clients. I'm not sure what else I can do. Maybe Isaac Klausnser, Medstar Isaac  will have some ideas on what could be wrong with the page/ tracking? 
Notified 5 people
Nicol Razon, Medstar Nicol Razon
Isaac Klausnser, Medstar Isaac  are you seeing anything on your end that shows the tracking is off? 
Notified 6 people
Isaac Klausnser, Medstar Isaac Klausnser
Shane Quast, Medstar Shane  - Can you please make a video for me to to see from where I can check the conversation tracking on my end and how we have it set it up?
Notified 6 people
Shane Quast, Medstar Shane Quast
Ivonne Ackerman, Medstar Ivonne Nicol Razon, Medstar Nicol  I think I've got this figured out. Results got a lot better last week. 
Ivonne Ackerman, Medstar thank u!
Notified 6 people
Shane Quast, Medstar
Shane Quast completed this to-do.