Alora LifeSpa (aka Maryland Eye Care Center) - www.mdeyecarecenter.com - EC

Website Development & Design * SEO-Optimized Content Creation * Website Hosting & Security Digital Marketing Set Up * Digital Marketing Monthly Management Service

Create Facebook/IG Ad creatives (if needed) - (CSM)

Assigned to
Emily, Medstar Emily
Notes
Brittany Redding, Digital Marketing Manager at Medstar Brittany Ivonne Ackerman, Medstar Ivonne   I am still waiting on the promos. She is finalizing her pricing so hopefully I have this within the next day. Let me know if you have any questions. Thanks! 

Platform - Meta
Service - Botox
Special - $10/unit
Reference site - 
Competitors Map (40 miles minimum): None
Design Notes, etc: 
 
Platform - Meta
Service - Semaglutide/Tirzepatide 
Special - $100 off - new client special
Reference site -
Competitors Map (40 miles minimum): None
Design Notes, etc:

Platform - Meta
Service - Emface
Special - 25% off 
Reference site -
Competitors Map (40 miles minimum): None
Design Notes, etc:

Platform - Meta
Service - Emsculpt Neo 
Special - $1000 off
Reference site - 
Competitors Map (40 miles minimum): None
Design Notes, etc:

Platform - Meta
Service - Morpheus8
Special - FREE $200 Gift Card *towards a Morpheus8 package
Reference site -
Competitors Map (40 miles minimum): None
Design Notes, etc:


Resource: AD Copy Examples

--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment 
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct 
9. Once approved - download all still images, videos, & check for ad copy. Then, provide the zip & ad copy in this task and reassign to Shane: 'Facebook / Instagram - Set up campaign'

Comments & Events

Emily, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  I finally got the promotions from the client! Added them to the task note above. let me know if you have any questions, thanks! 
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Emily, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  The client is going to be paying additional for the morpheus8 ad campaign. I added it to the task notes above. Thanks! 
Hannah, Client Success Manager at Medstar
Emily, Medstar Emily Brittany Redding, Digital Marketing Manager at Medstar Brittany Ivonne Ackerman, Medstar Ivonne I have uploaded the Botox, Emsculpt Neo, and Emface ads above. I asked Roan to help me with Semaglutide for 1920X1080 and 1080X1920 sizes. I am waiting on Kellie to finish the M8 ads. I will upload both of these once I have them. Thanks!
Emily, Medstar
Looks great, thanks Hannah, Client Success Manager at Medstar Hannah  ! I will drop them to Hector once all of the creatives are ready to go. 
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany please drop videos.

Hannah, Client Success Manager at Medstar Hannah  please drop Morpheus8 ad copy.
Brittany Redding, Digital Marketing Manager at Medstar
Hannah, Client Success Manager at Medstar
Ivonne Ackerman, Medstar Ivonne  
Headline: FREE $200 Gift Card 
 
Tired of dull, aging skin? So was Kim K. Unlock the newest celebrity secret to a youthful complexion with Morpheus8 RF Microneedling at aloralifespa.com. This revolutionary treatment stimulates collagen production, tightens skin, and reduces wrinkles, giving a radiant and rejuvenated look. 
 
Benefits of Morpheus8 RF Microneedling: 
Minimizes lines & wrinkles 
Stimulates collagen & elastin production 
Provides a more "snatched" jawline 
Sculpts cheekbones 
Firms, tightens, and lifts the skin 
Rejuvenates the skin 
Minimal downtime 
Non-surgical 
Long-lasting results 
 
Unveil tighter, more youthful-looking skin with Morpheus8. Book now and get a FREE $200 Gift Card towards a Morpheus8 package.
Hannah, Client Success Manager at Medstar
Emily, Medstar Emily Brittany Redding, Digital Marketing Manager at Medstar Brittany Ivonne Ackerman, Medstar Ivonne  The rest of the creatives have been dropped. Thanks!
Emily, Medstar
Thank you Hannah, Client Success Manager at Medstar Hannah and Brittany Redding, Digital Marketing Manager at Medstar Brittany  !! I will pass these creatives off to Hector once the remainder of the landing pages are complete
Emily, Medstar
Emily completed this to-do.