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Alora LifeSpa (aka Maryland Eye Care Center) - www.mdeyecarecenter.com - EC

Website Development & Design * SEO-Optimized Content Creation * Website Hosting & Security Digital Marketing Set Up * Digital Marketing Monthly Management Service
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarJudi Vallano, Medstar +1 others
From the list: Digital Marketing Campaigns & Set Up

❏ New Facebook / Instagram creatives Archived

Hector M. added this on
Assigned to
Brittany Redding, Digital Marketing Manager at Medstar Brittany R. Ivonne Ackerman, Medstar Ivonne A. Ivy Santiago, Creative Project Manager at Medstar Ivy S.
Due on
Notes
Hannah, Client Success Manager at Medstar Hannah Brittany Redding, Digital Marketing Manager at Medstar Brittany Ivonne Ackerman, Medstar Ivonne Please note that the client wants to avoid using images that predominantly feature individuals in revealing attire, particularly thongs.

Platform - Meta
Service - Botox
Special - $11/unit
Reference site - https://aloralifespa.com/
Competitors Map (40 miles minimum): None
Design Notes, etc: **I don't think we need new creatives for this. She didn't have a problem with the video it was about the wording of the button on the ad 
 
Platform - Meta
Service - Semaglutide/Tirzepatide 
Special - $100 off - new client special
Reference site - https://aloralifespa.com/
Competitors Map (40 miles minimum): None
Design Notes, etc:

Platform - Meta
Service - Emface
Special - 25% off
Reference site - https://aloralifespa.com/
Competitors Map (40 miles minimum): None
Design Notes, etc: *also don't think we necessarily need new creatives for this service since it does not show revealing pictures of bodies 

Platform - Meta
Service - Emsculpt Neo 
Special - $1000 off
Reference site - https://aloralifespa.com/
Competitors Map (40 miles minimum): None
Design Notes, etc:

Platform - Meta
Service - Morpheus8
Special - $200 OFF  * a package
Reference site - https://aloralifespa.com/
Competitors Map (40 miles minimum): None
Design Notes, etc:
 

--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct
9. Once approved - download all still images, videos, & check for ad copy. Then, provide the zip & ad copy in this task and reassign to Shane: 'Facebook / Instagram - Set up campaign'

Comments & Events

Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Hannah, Client Success Manager at Medstar Hannah  Please see the notes above. Can you check all of the the creatives and drop new ones for the more "revealing" options we chose for each service that needs it?
Notified 4 people
Emily, Medstar Emily
Brittany Redding, Digital Marketing Manager at Medstar Brittany Hannah, Client Success Manager at Medstar Hannah  Lets please wait on this until we get their video clips and photos they have scheduled to do this Thursday. Thanks!
Hannah, Client Success Manager at Medstar 👍
Brittany Redding, Digital Marketing Manager at Medstar Got it!
Notified 4 people
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Emily, Medstar Emily  
I just sent you an email about this client's Facebook page. It has been partially restricted. The client will need to provide Meta with some documents to verify their organization. 
Emily, Medstar thank you!!
Notified 4 people
Hannah, Client Success Manager at Medstar Hannah, Client Success Manager
Emily, Medstar Emily  - Did you receive their photos/ videos yet?
Notified 4 people
Emily, Medstar Emily
Hannah, Client Success Manager at Medstar Hannah  I am meeting with them today and going to ask for it
Hannah, Client Success Manager at Medstar You got this👏
Notified 4 people
Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Emily, Medstar Emily  any luck?
Notified 4 people
Emily, Medstar Emily
Brittany Redding, Digital Marketing Manager at Medstar Brittany  not yet. as of yesterday she said she was still waiting on him to send it to her
Notified 4 people
Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Emily, Medstar Emily  Does this task need to stay open?
Notified 4 people
Emily, Medstar
Emily completed this to-do.
Emily, Medstar
Emily re-opened this to-do.
Alyssa Workman rescheduled this to-do
Was
Now
Notified 4 people
Ivonne Ackerman, Medstar Ivonne Ackerman
Brittany Redding, Digital Marketing Manager at Medstar Brittany  please check the creative and assign Susanna to graphics for any videos please create a task under the client for Ivy to direct a video. 
Emily, Medstar thank you!!
Brittany Redding, Digital Marketing Manager at Medstar On it Thx!
Notified 4 people
Ivonne Ackerman, Medstar Ivonne Ackerman
I'm assigning Ivy Santiago, Creative Project Manager at Medstar Ivy . Ivy can you please take a look at this content and assign/task out videos and graphics? We can go over this tomorrow. 
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Notified 5 people
Emily, Medstar Emily
Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany Ivy Santiago, Creative Project Manager at Medstar Ivy fyi I just updated the Botox promotion in the task note above. It is $11/unit 

Thank you!
Notified 5 people
Emily, Medstar Emily
Brittany Redding, Digital Marketing Manager at Medstar Brittany Ivonne Ackerman, Medstar Ivonne Ivy Santiago, Creative Project Manager at Medstar Ivy what is the status on the creatives? 

The client just decided on how she wants to consolidate her Meta campaign so I'm going to task it out to Shane but wanted to see if these were almost ready so I can drop these on that task or if I should let him know to use the creatives he already has for them. 

Let me know, thanks! 
Notified 5 people
Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Ivonne Ackerman, Medstar Ivonne Ivy Santiago, Creative Project Manager at Medstar Ivy I am only seeing unique Botox creatives tasked out but I see raw footage for the other services in the Dropbox. Can we make this a priority?
Emily, Medstar thank you!!
Ivy Santiago, Creative Project Manager at Medstar we are on it :)
Notified 5 people
Brittany Redding rescheduled this to-do
Was
Now
Notified 5 people
Ivy Santiago, Creative Project Manager at Medstar Ivy Santiago, Creative Project Manager
Emily, Medstar Emily  hi!  sorry for the delay with these and thank you for your patience. These have all been tasked out and will try to get everything back as soon as possible. 
Brittany Redding, Digital Marketing Manager at Medstar you rock! thanks
Emily, Medstar no worries! thx
Notified 5 people
Emily, Medstar Emily
Ivy Santiago, Creative Project Manager at Medstar Ivy  you can actually pause on these creatives. the client needs to pause their ads for the time being
Ivy Santiago, Creative Project Manager at Medstar ok will hold off
Ivy Santiago, Creative Project Manager at Medstar thank you!
Ivonne Ackerman, Medstar oh boy
Notified 5 people