Always Beautiful August 2020 Google Ads + Social Media Campaign
Hi Always Beautiful Team,
How are you guys doing and how is everything?
My team put together your monthly marketing report. Overall, you had 14
Facebook leads
and 19 Google ads conversions. Your search impression share is an area we
need to go over. Right now you are at 32.93% which is okay, but not great.
Generally, we want to try to have a 70% to 95% impression share of the
market. This measures the percentage of potential leads who are actually
seeing your ads. The lower the number, the less people who are seeing your
ads.
One way to combat this is by increasing your budgets. This will allow us to
reach more of those people searching for your ads. We can discuss this at
your earliest convenience to go over any concerns or ideas.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 32.93%
coolsculpting: Ad Spend $3,982.16 / Impression Share 32.93%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $3,982
Total Conversions (Leads): 19
Average Cost Per Conversion: $209.59
Total Clicks: 596
Average Cost Per Click: $6.68
Search Impression Share: 32.93%
Facebook / Instagram Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $1,020.35
Total Conversions (Leads): 14
Average Cost Per Conversion: $72.88
Total Clicks: 126
Impressions: 48,683
Thanks and let us know if you have any questions or concerns.
How are you guys doing and how is everything?
My team put together your monthly marketing report. Overall, you had 14
Facebook leads
and 19 Google ads conversions. Your search impression share is an area we
need to go over. Right now you are at 32.93% which is okay, but not great.
Generally, we want to try to have a 70% to 95% impression share of the
market. This measures the percentage of potential leads who are actually
seeing your ads. The lower the number, the less people who are seeing your
ads.
One way to combat this is by increasing your budgets. This will allow us to
reach more of those people searching for your ads. We can discuss this at
your earliest convenience to go over any concerns or ideas.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 32.93%
coolsculpting: Ad Spend $3,982.16 / Impression Share 32.93%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $3,982
Total Conversions (Leads): 19
Average Cost Per Conversion: $209.59
Total Clicks: 596
Average Cost Per Click: $6.68
Search Impression Share: 32.93%
Facebook / Instagram Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $1,020.35
Total Conversions (Leads): 14
Average Cost Per Conversion: $72.88
Total Clicks: 126
Impressions: 48,683
Thanks and let us know if you have any questions or concerns.