✔ Adjust targeting
Completed by Shane Q.
- Assigned to
-
Shane Q.
- Notes
-
- I removed parker and castle rock from CS targeting on Google ads. It was the highest cost per conversion from that area. How do you feel search partners does? Can you give me some examples of sites that are search partner sites?
Shane
Good morning.
Tagging you again in case you missed the initial task.
Last 30 days on Always Beautiful they have spent <10% of their budget on Search Partners. This has yielded 4 leads with a CPA of almost half what they get in Google Search. For ecommerce sites, I don't care for Search Partners. But for most of our clients that only care about leads reported, they should be left on. The Guardian would be an example of a search partner site.
Shane, thanks for the detailed feedback and explanation.
Thanks.