✔ Check on Conversions
Completed by Shane Q.
- Assigned to
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Shane Q.
- Notes
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Hey
Shane
Chris is concerned about the conversions for this client. He is asking about why they are so low? We have the pop up going so if you could provide some of your expertise insights on the matter, it would be great.
Thanks Shane.
Actions we can take now is that the geo-targeting can be improved. THis is what is looks like on Google
The blue area is a 10-mile radius around the office. The other areas are specific locations the client asked us to target. I've spent a ton of time in this area and trust me NO ONE is going to drive from Castle Rock to east Denver. It will just never happen. It's a waste of spend. I would suggest tightening up the geo-targeting OR Just increase the radius and let the campaign optimize to the best CPA.
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