‹ Home
Exported

Always Beautiful - www.alwaysbeautiful.net - 🔴 SEO client 🔴 - Judi & Chris

www.alwaysbeautiful.net - This is for a client who already has a website we can use that we just need to optimize.
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarMichael, SEO +2 others
From the list: Digital Marketing Campaigns & Set Up

✔ High Lead Cost - Coolsculpting at $454.01

Jayjay added this on
Completed by Jayjay
Assigned to
Chris Zelig, Medstar Chris Z. Ivonne Ackerman, Medstar Ivonne A. Shane Quast, Medstar Shane Q.
Notes
Issue: Cost per lead too high for Coolsculpting at $454.01

7 Days = Nov 7-13
Lead count: 2
Conversion rate: last 7 days: 3.77% last 14 days 5.88%
Cost Per Lead: last 7 days: $454.01 last 14 days $364.01
Cost per Click 7 days: $17.13 last 14 days $21.41

Landing page you land on when clicking ad: https://www.alwaysbeautiful.net/coolsculpting-denver/
Yes Offer matches ads and landing page: 
GTM: GTM-WJFBBC7
Yes GTM is correct
Ad account number: 608-586-8888
Yes popup and gravity form both submit quickly and direct to confirmation page
Website landing page loading speed:
Google Page Insights 6.0 s
Pingdom 1.90 s
Lead Reportings: 
Equal number of leads on paid report as in leadsheet
Strong ad restriction: No ads are not strongly restricted 
Website optimization checklist: Yes website meets all optimization standards
Targeting: 10 miles around office with no Excluded location

Comments & Events

Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
I am seeing ads limited by policy so not sure if that has something to do it with. 
Shane Quast, Medstar Shane I am seeing that you have this on your Medstar active campaign sheet. Currently at $327 per conversion. 
Search IS has remained steady. 
I am seeing about 40% drop in clicks compared to last week.
Cost per was at $310.00 2 weeks ago. 
Notified 4 people
Shane Quast, Medstar
Shane Quast completed this to-do.
Shane Quast, Medstar Shane Quast
It was on target CPA and I had to move to back to Max Conv because client complained. We will have this problem with all accounts in Denver. 
Notified 4 people
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Thanks Shane. I have added your response to the problematic sheet. 
Notified 4 people
Jayjay, Project Manager Jayjay, Project Manager
Hi Hector Mota, Operations Manager at Medstar Hector and Shane Quast, Medstar Shane adding this here just in case we need to look into it.

Last 7 Days: Nov 14-20
- We have 0% conversion rate

Last 14 Days: Nov 7-20
- Conversion rate is 2.90% but the cost per conversion is too high at $617.62

Ivonne Ackerman, Medstar thank u so much!
Notified 4 people
Ivonne Ackerman, Medstar
Ivonne Ackerman re-opened this to-do.
Shane Quast, Medstar Shane Quast
Meta performance started to bounce back. I just resumed Google again. We'll see how it does. 
Notified 4 people
Alyssa Workman, Medstar Alyssa Workman
Shane Quast, Medstar Shane  should we keep this open for now until you see how this does? 
Notified 5 people
Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Shane Quast, Medstar Shane  Following up on Alyssa's question above
Notified 6 people
Shane Quast, Medstar Shane Quast
Conversions on Google up last 14 days from 0 to 15. Still working on Meta
Notified 6 people
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Shane Quast, Medstar Shane please take note that this client is pausing all of his Coolsculpting ads; both on Google and on Facebook. He lost his CS provider. 
I will let you know once he finds another one and we can turn them back on. 
Thank you. 

You can close this out for now Shane. 
Thank you. 
Shane Quast, Medstar 👍
Notified 6 people
Jayjay, Project Manager
Jayjay completed this to-do.
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Shane Quast, Medstar Shane  
Here we go again. 
I am seeing MS | search | coolsculpting high cost per lead for this client. 
$427.95.
Although they have 3 conversions the last 7 days. 
I just want to make sure there's nothing off you may spot. 
Thanks. 
Notified 6 people
Shane Quast, Medstar Shane Quast
Hector Mota, Operations Manager at Medstar Hector this account is constantly on my problematic list:
  1. they're in Denver. 
  2. We have overlap with some of our other accounts, including Hollywood Body. 
  3. CPC is $24, the conversion rate is only 5.77%. 
Notified 6 people
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
I will need to add them to my problematic list as well. 
Thanks Shane. I will keep this in mind and add it to my notes for next time I see similar results 
I am surmising you do not have any insights or suggestions to make this better?
Notified 6 people
Shane Quast, Medstar Shane Quast
Hector Mota, Operations Manager at Medstar Hector  Denver is the most problematic market and we seem to have many clients there. We need to minimize overlap in services and geography. 
Notified 6 people
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
That is something we discussed in the ads meeting before. 
We will need to bring it up again next week. 
Thank you. 
Notified 6 people