Always Beautiful - www.alwaysbeautiful.net - 🔴 SEO client 🔴 - Judi & Chris

www.alwaysbeautiful.net - This is for a client who already has a website we can use that we just need to optimize.

Home Page Design Refresh

Assigned to
Brittany Redding, Digital Marketing Manager at Medstar Brittany R. Ivonne Ackerman, Medstar Ivonne A. Mishayl, Writer Mishayl
Notes
Do you have the bandwidth to help with some tweaks to the Always Beautiful home page? I'd like it to look more along the lines of Haus of Aesthetics home page design. It's currently not flowing/looking as great as it could. 

AB homepage: https://www.alwaysbeautiful.net/
Haus homepage: https://hausofaestheticsslc.com/ 

Once you're done changing the layout, can you add FAQ schema back onto the page? Please let me know if you have questions! Thank you!

Comments & Events

Alyssa Workman, Medstar
Kylie Nyseth, Content Writer at Medstar Kylie Kamie Allen, Content Manager Kamie with SEO tasks if you are requesting elemental design changes, please run it by Brittany Redding, Digital Marketing Manager at Medstar Brittany or Ivonne Ackerman, Medstar Ivonne .  I am removing Charmae for now until this change is approved. 

We need to ensure this request fits within the budget of services for this client.  If these changes take beyond 30 minutes or if it replaces some of the SEO updates we need to track it accordingly for the clients bill.

Also, it would be good practice to notify the CSM so they can inform the client of changes or make an upsell on changes to the homepage. Something to mention during SEO meetings.  Even if it will be an improvement. Medstar aims to be totally transparent. In each Basecamp project, you'll see who the CSM is by the name mentioned at the end of the Project title.
Ivonne Ackerman, Medstar
Thanks Alyssa Workman, Medstar Alyssa ! Yes, Kylie Nyseth, Content Writer at Medstar Kylie it's just as Alyssa directed. However thank you for bringing this up because this client is an SEO client and can use some tweaks. I'm going to task it to Selena.

Judi Vallano, Medstar Judi , Always Beautiful is Kylie's SEO account and she brought up that the page could use some tweaks.

Selena Vujatov, Medstar Selena  can you please check out my notes:

https://watch.screencastify.com/v/IbIYem3LaIJYrLGzbnhk
Kylie Nyseth, Content Writer at Medstar
Thank you Alyssa Workman, Medstar Alyssa ! I definitely plan to bring up an entire site redesign in an SEO meeting to give it an entire facelift, this was an in the meantime thing Kamie and I had talked about, to temporarily help the homepage flow a little better with minor tweaks before a big redesign could happen as that will take some time and Always Beautiful needs some TLC. I really appreciate the info on how you track for clients, and who should be notified beforehand!
Alyssa Workman, Medstar You have good ey
Alyssa Workman, Medstar Thanks so much!
Kylie Nyseth, Content Writer at Medstar
Ivonne Ackerman, Medstar Ivonne thank you for those notes for Selena Vujatov, Medstar Selena ! That bottom section that you pointed out is also tasked to Charmae as the middle blog she published needs an image so the boxes even out. 

Also, Mike had mentioned maybe adding some color onto the homepage (that match the branding) to help break things up as you're scanning everything. Just an idea! Thank you everyone!
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena  can you please publish this so we can show to client? with the "new" in the URL?
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne  there is a draft in your email to Cole with this link
Ivonne Ackerman, Medstar awesome thanks!
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena  can you please change the coolsculpting model to someone less sexy/more "normal looking"?
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne  I changed image
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne  Don't worry, it's not a problem. I changed image
Ivonne Ackerman, Medstar thank u!
Ivonne Ackerman, Medstar looks great!
Ivonne Ackerman, Medstar
Elizabeth Ruffa Elizabeth can you please use the blurb sheet and come up with blurbs for this new homepage: https://www.alwaysbeautiful.net/new/
Elizabeth Ruffa will do after
Elizabeth Ruffa mtg with Britt
Elizabeth Ruffa 2mr
Elizabeth Ruffa
Brittany Redding, Digital Marketing Manager at Medstar Brittany  - Hi! Can you send me the blurb sheet please? 
Alyssa Workman, Medstar
Elizabeth Ruffa Elizabeth I shared in a different task, here it is again: Master Blurbs Sheet 
Elizabeth Ruffa TY
Elizabeth Ruffa
Ivonne Ackerman, Medstar Ivonne

COOLSCULPTING ELITE
CoolSculpting Elite is FDA-cleared and improves upon the original treatment to deliver double the results in half the time. Tackle stubborn fat from head to toe with newly designed dual applicators in these areas: under the chin & jawline, thighs, abdomen, flanks, bra fat, back fat, underneath the buttocks, and in the upper arms areas.

BOTOX
Experience the age-defying elegance of Botox and Dysport. These are the #1 anti-aging treatments to relax expression lines and reduce the appearance of fine lines and wrinkles. Prevent and slow down signs of aging. Smooth out brow lines, forehead wrinkles, and crow’s feet. Notice results in as little as 24 hours, with full results in 30 days.

DERMAL FILLERS
Restore lost volume and fill in lines and wrinkles with these cosmetic injectables. Dermal Fillers plump, restore, and contour the lips and face to regain a more youthful radiance and accentuate natural beauty. Our talented injectors administer each treatment with care and skill to ensure each patient feels and looks their best.

VIVACE RF MICRONEEDLING
Repair, restore, and rejuvenate your skin. Vivace RF Microneedling stimulates the body’s own healing and promotes collagen & elastin for a more youthful, bright appearance. Minimize pores and fine lines, improves acne scars and sun damage, and revive dull, damaged skin.

Brittany Redding, Digital Marketing Manager at Medstar Brittany can you help me out with Diamond Glow?

Brittany Redding, Digital Marketing Manager at Medstar
Mishayl, Writer Mishayl Can you please tweak the blurbs above a little bit and come up with one for DiamondGlow as well for this new homepage?

https://www.alwaysbeautiful.net/new/
Mishayl, Writer Sure, on it!
Brittany Redding, Digital Marketing Manager at Medstar
Selena Vujatov, Medstar Selena Please update this page with the following blurbs

https://docs.google.com/document/d/19o93Znw1g-wFAc8kW_d7eoAr2kTy4xBiMPnJKLKQ9lU/edit?usp=sharing

Mishayl, Writer Mishayl These are great! Just two notes:

1. Pay attention to character count. I like to copy and paste the Lorem Ipsum from the page so I can pay attention to that. A few of these were one line too long. Also, be sure to say FDA-cleared when talking about devices instead of FDA-approved. Thank you!
Mishayl, Writer Got it!
Mishayl, Writer thank you!
Ivonne Ackerman, Medstar thanks!
Selena Vujatov, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  Done. Can I create Thank you page?
Brittany Redding, Digital Marketing Manager at Medstar
Selena Vujatov, Medstar Selena Yes please. Create the thank you page and then I need to have it audited to make sure everything looks good.

Ivonne Ackerman, Medstar Ivonne Do you have any other notes for this page?
Ivonne Ackerman, Medstar looks great!
Selena Vujatov, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany I just realized that we don't have gravity form on the homepage.
The form on the bottom is part of the global footer section (visible on all pages), so there's a unique thank you page connected to that form: https://www.alwaysbeautiful.net/c/
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena  can you please create the gravity form? Thank you!
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne  I have added GF. Do we need to remove the footer form on the homepage? But that would mean location, contact info, and financing options will be removed too.
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena  would you be able to just remove the GF?
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena  sorry can we just keep the original as it was?
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne  You mean to keep the footer like it was or to keep the page like it was (without gravity form with purple/pink background)?
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena  to keep footer like it was without the new gravity form. Keep just the old form.
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne  I removed it
Ivonne Ackerman, Medstar thank u!
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.