✔ question about spanish ads
Completed by Shane Q.
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Shane Q.
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question from client ( and i am curious too- how would it go in his market)
Wanted to get your thoughts on a campaign we may be interested in exploring. We have a pretty sizable Hispanic population in Greater Denver / Aurora. With that, there’s a chance we have a fairly untapped market. Wondering if it makes sense to tap that market. Our front desk / marketing employee, Alondra, is Spanish-Speaking.We met with the Associate Director of Marketing / Body Contouring for Allergan yesterday and she mentioned a possible advantage of having a Spanish-Speaking employee.Alondra could not only translate, she is literate in Spanish. Wondering your thoughts? IG #s, IG Posts, FB and/or Google Ads, a Spanish landing page. I am not aware of anyone in town who has this. Is that because they’ve all missed an opportunity or because the opportunity isn’t worth it?
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Shane Quast
Managing campaigns in a foreign language can be a bit of challenge, but if we have a CPA target and a good landing page it's worth testing. The question is do they want people that speaking Spanish & English or Spanish-only? If they want Spanish/English we just need to turn on the Spanish language in our current ads and it will pick them up. If they want spanish speakers only, we need a new campaign, LP, ads, etc.
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whitney.zelig@gmail.com
Shane
Shane Quast
On it.
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