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Apex Dermatology - www.apexskin.com - EC

Micro Website Development • CoolSculpting Digital Marketing Set Up • Digital Marketing Monthly Management Service •
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarJudi Vallano, Medstar +1 others
From the list: Website Development

✔ Add two pages to microsite

Brittany R. added this on
Completed by whitney.zelig@gmail.com
Assigned to
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com
Notes
Hi Nolie Nolie Can you please create these two pages for this microsite?

https://go.apexskin.com/

Emface: https://docs.google.com/document/d/1JjMwrBldxBC3c0LzS1t-M8qfvRzrWA9ZpbXPZ4S-dFs/edit?usp=sharing

Emsculpt Neo: https://docs.google.com/document/d/1D-40WmogeZxu3yiIWShtWvwaIRxJeG0xPNh5oPJAPzQ/edit?usp=sharing

Please mark them as no index, no follow. On websites with "go" in them, we sometimes make certain pages are marked no-index since we are using the content on the client's main site. All sites that do not have "go" in the domain name should be indexed. Please let me know if you have any questions. Thank you!

Comments & Events

Nolie Nolie
Copy that, Brittany Redding, Digital Marketing Manager at Medstar Brittany  
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Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Nolie Nolie Thank you. Can you please add the following blurbs to the hero images:

https://go.apexskin.com/emface/

Rejuvenate and restore with the first and only nonsurgical facelift. Lift and tighten the skin in easy, 20-minute treatments.

https://go.apexskin.com/emsculpt-neo/

FDA-approved to build muscle and burn fat without surgery. Boost confidence and achieve a firmer, tighter physique. 
Notified 2 people
Nolie Nolie
Done, Brittany Redding, Digital Marketing Manager at Medstar Brittany  
Ivonne Ackerman, Medstar thank u!!
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Ivonne Ackerman, Medstar Ivonne Ackerman
Brittany Redding, Digital Marketing Manager at Medstar Brittany  when we ask them to create pages, please provide blurb so they add the services to the homepage (and then when we've audited the pages, provide instructions to add to menu). thank you! 
Brittany Redding, Digital Marketing Manager at Medstar Got it!
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Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Hi Elizabeth Ruffa Elizabeth Can you please audit these two pages?

https://go.apexskin.com/emface/

https://go.apexskin.com/emsculpt-neo/

Ivonne Ackerman, Medstar Ivonne Do we need to change the homepage hero blurb? Right now it is specific to CoolSculpting, but if we are adding Emface and Emsculpt Neo to the microsite, we need to change it, right?

Nolie Nolie Can you please add these two services to the homepage of this site with the following blurbs? Don't link them or add them to the service menu up top until the audit is complete. I will let you know!

Emface

Get an instant facelift without painful surgery or long recovery times. BTL's newest technology, EMface, lifts and tightens the skin in quick 20-minute sessions. This FDA-cleared device smooths fine lines and wrinkles without needles. EMface uses HIFES technology to combat signs of aging. Restore confidence and get healthier, younger-looking skin with the world's first and only non-surgical facelift technology. 

Emsculpt NEO

Slim, define, and strengthen your body with Emsculpt Neo. This FDA-cleared body contouring treatment is non-invasive. This innovative treatment combines high-intensity electromagnetic pulses with RF to build and tone muscles while simultaneously burning fat. This painless, non-invasive, 30-minute treatment reduces fat, sculpts abs, strengthens the arms & legs, and lifts & tones the buttocks. 
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Ivonne Ackerman, Medstar Ivonne Ackerman
Nolie Nolie can you please turn these pages into this slug:

/emsculpt-neo-hudson
/emface-hudson

and then duplicate the pages:
/emsculpt-neo-westlake
/emface-westlake

But first we need to do the following:

-badges on these pages
-gravity forms:

new client special
$500 OFF
Emsculpt NEO

new client special
$500 OFF
EMFACE

- on emface page do the same thing you did here:
https://go.evexiamedspa.com/emface/

Brittany Redding, Digital Marketing Manager at Medstar Brittany please provide badges.
 
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Ivonne Ackerman, Medstar Ivonne Ackerman
Brittany Redding, Digital Marketing Manager at Medstar Brittany  can you please give the other colorful neo badge with the percentages instead of this middle one?
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Nolie Nolie
Copy that, Brittany Redding, Digital Marketing Manager at Medstar Brittany Ivonne Ackerman, Medstar Ivonne  
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Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Nolie Nolie  Thanks for replacing that badge!
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Ivonne Ackerman, Medstar Ivonne Ackerman
Brittany Redding, Digital Marketing Manager at Medstar Brittany please see my notes: https://watch.screencastify.com/v/BFnsnKCHLITs5WYu4GM6

I would like all tasks that include creating new pages on existing microsite for the purpose to run ads to be completed like this:
  1. Brittany (support specialist) to assign to developer (Nolie/Jonnamae; web developers) with the following:
    a) ad offer
    b) badges
    c) special notes (such as what is included in the Emface treatment page in this example.) 
    d) content to be used (if using unique content, advise developer to mark page as no index, no follow and then send content to the right CSM: Whitney/Vania)
    e) blurb for hero image 
    f) slug (typically just the treatment name, unless multiple locations)
  2. When developer is finished, Brittany to check work and then assign Elizabeth to audit.
  3. Brittany to task developer to have the new pages to be added to homepage and menu
  4. Brittany to check work and confirm to Ivonne that it has been completed. 
Britt, please let me know if I missed a step. Let's discuss.

Nolie Nolie great work! Can you please add these pages to the menu like the CS pages are added?) 
Notified 3 people
Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Elizabeth Ruffa Elizabeth I think this got lost in the messages that came after, but I asked you to audit these pages last week. The slugs have since been changed and duplicated due to multiple locations. If you can get around to these today, that would be great:

https://go.apexskin.com/emsculpt-neo-westlake/
https://go.apexskin.com/emsculpt-neo-hudson/
https://go.apexskin.com/emface-westlake/
https://go.apexskin.com/emface-hudson/



Nolie Nolie Where did you get the images you chose for the Emface and Emsculpt Neo sections of the homepage? They seem blurry/pixelated compared to the Coolsculpting image. 
Notified 3 people
Elizabeth Ruffa Elizabeth Ruffa

Desktop/Mobile/Confirmation:

1. Add before/after disclaimer: Results may vary. We are reputable for complete customer satisfaction for completed treatments. Before and after images reflect real results from real patients, although individual results may vary. No treatment is promised to provide permanent results. A guarantee is neither provided nor implied.
2. Add promotions disclaimer:*Promotions: $500 OFF  is applicable to new clients only. Cannot be combined with other offers. Contact Apex Skin for full offer details.
3. Do you want this to say Westlake and Hudson like the top of the page?
Screen Shot 2023-02-14 at 2.46.36 PM.png 80.2 KB • Download
Screen Shot 2023-02-14 at 2.48.32 PM.png 93.1 KB • Download
Mobile version:
1. Delete extra space
Screen Shot 2023-02-14 at 2.45.03 PM.png 54.3 KB • Download

Brittany Redding, Digital Marketing Manager at Medstar Brittany - on the desktop version of these two pages below, can we move up the text on the gravity form to reduce some of the negative space?
Screen Shot 2023-02-14 at 3.47.48 PM.png 324 KB • Download

https://go.apexskin.com/emface-westlake/
https://go.apexskin.com/emface-hudson/

Desktop/Mobile/Confirmation:

1. Add before/after disclaimer: Results may vary. We are reputable for complete customer satisfaction for completed treatments. Before and after images reflect real results from real patients, although individual results may vary. No treatment is promised to provide permanent results. A guarantee is neither provided nor implied.
2. Add promotions disclaimer:*Promotions: $500 OFF  New Client Special cannot be combined with other offers. Contact Apex Skin for full offer details.
Notified 3 people
Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Ivonne Ackerman, Medstar Ivonne These headings need to be location specific now that we have two separate pages right? Like the Emsculpt page says ...in Westlake and Hudson, OH" but it should just whichever location is in the slug, correct?
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Ivonne Ackerman, Medstar Ivonne Ackerman
Brittany Redding, Digital Marketing Manager at Medstar Brittany  correct. Please change. 
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Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager

Desktop/Mobile/Confirmation:

1. Add before/after disclaimer: Results may vary. We are reputable for complete customer satisfaction for completed treatments. Before and after images reflect real results from real patients, although individual results may vary. No treatment is promised to provide permanent results. A guarantee is neither provided nor implied.
2. Add promotions disclaimer:*Promotions: $500 OFF  is applicable to new clients only. Cannot be combined with other offers. Contact Apex Skin for full offer details.

For this section, please only have the location specific to the URL. For the Westlake URL, please put "EMSCULPT NEO BODY SHAPING IN WESTLAKE, OH" and for the Hudson URL, please put "EMSCULPT NEO BODY SHAPING IN HUDSON, OH"

image.png 380 KB • Download
Mobile version:
1. Delete extra space
on the desktop version of these two pages below, can we move up the text on the gravity form to reduce some of the negative space?

https://go.apexskin.com/emface-westlake/
https://go.apexskin.com/emface-hudson/

Desktop/Mobile/Confirmation:

1. Add before/after disclaimer: Results may vary. We are reputable for complete customer satisfaction for completed treatments. Before and after images reflect real results from real patients, although individual results may vary. No treatment is promised to provide permanent results. A guarantee is neither provided nor implied.
2. Add promotions disclaimer:*Promotions: $500 OFF  New Client Special cannot be combined with other offers. Contact Apex Skin for full offer details.
Notified 3 people
Nolie Nolie
Copy that, Brittany Redding, Digital Marketing Manager at Medstar Brittany  
Notified 3 people
Elizabeth Ruffa Elizabeth Ruffa
Brittany Redding, Digital Marketing Manager at Medstar Brittany , I checked - everything looks good. Thanks Nolie Nolie  
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
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Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Ivonne Ackerman, Medstar Ivonne  These pages have been audited, fixed, checked, and added to the menu. Popups look good. Is there anything else I need to do here?
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Ivonne Ackerman, Medstar Ivonne Ackerman
Brittany Redding, Digital Marketing Manager at Medstar Brittany  make sure there are popups and let Whitney know this is done. 
Brittany Redding, Digital Marketing Manager at Medstar Got it!
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Brittany Redding, Digital Marketing Manager at Medstar
Brittany Redding completed this to-do.
Ivonne Ackerman, Medstar Ivonne Ackerman
Brittany Redding, Digital Marketing Manager at Medstar Brittany  don't close the task until Whitney confirms receipt. Thanks!
Brittany Redding, Digital Marketing Manager at Medstar whoops. got it!
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Ivonne Ackerman, Medstar
Ivonne Ackerman re-opened this to-do.
Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  Just making sure you got the URLs I dropped above. These are good to go.
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whitney.zelig@gmail.com, Medstar
whitney.zelig@gmail.com completed this to-do.